Mitchell Weinstein

Thanks @ICON_intl for the Sound Coffee today. The Turntable blend was excellent.

@JohnathanBarnes ...and how that "ad tax" gets disclosed to paying advertisers....

@mitchellw I don't think it has anything to do with transparency. It's about who gets to collect how much of the ad tax in the ecosystem. This is a turf war on who gets paid what in the middle of a brand media investment and the publishers that place the ad unit.

This dispute between Publicis and TTD all comes down to transparency... transparency in fees, media costs, and inventory quality. Oh, and Jeff Green plans to share thoughts on principal-based media buying at some point soon. THAT should be interesting. adweek.com/programmatic/p…

Plan on including this great piece by @angelinaeng in my weekly newsletter to our internal team. Sound, practical, and sensible advice on measuring Media in 2026. martech.org/5-ways-to-impr…

Big congrats to our Ad Platforms team members who just completed the rigorous @DaleCarnegie course - Carmelo, Travis, Diego, Cheyenne. You guys are awesome - now go do great things. @ICON_intl

And finally… in-depth chat w Jeff Green @TheTradeDesk. Wide ranging convo covering: -Google DOJ case -Ventura -$150mm stock buy -AI efficiencies -and of course Amazon DSP Great conf and awesome speakers. Thank you @aripap and @marketecturetv #MarketectureLive

Great discussion btwn Mike O’Sullivan (TTD) and Chris Kane (Jounce) on OpenPath - drilling down into some serious tech detail on integrations, price efficiencies, and industry dynamics. Really good stuff. #MarketectureLive

Julie Rice from Weight Watchers: “We look at data and insights all day, but what matters most is listening to customers”. Right on. #MarketectureLive

Jeremiah Owyang at Blitzscaling Ventures kicking off day 2 at Marketecture Live. Rule #5 of AI First approach: “Before adding headcount, make sure AI can’t do it”. Here we go…. #MarketectureLive @marketecturetv

Jeff Green punching back HARD. “Amazon doesn’t have a DSP in 5 years” …. and other good stuff. Aggressive defense of his business. Things are getting hot. #adtech #programmatic thecurrent.com/opinion-jeff-g…

OpenAI considering allowing TTD access to ad inventory. And maybe other DSP's?..... emarketer.com/content/openai… #adtech

Our Prog Lead, Travis Feldman, shared updates and trends w the Media team today, covering: -Agentic -Brand Safety -DSP differentiation -OE v PMP v PG -Retail And much more. The team became that much smarter today. Thank you Travis! #adtech #programmatic @ICON_intl

Thank you @life360, for the free AdWeek, and for telling me how fast my kids are driving.

@infilliontech just announced the acquisition of (Nielsen) Catalina. Concept makes sense - connect buying on MediaMath directly with in-store purchases. #retailmedia #adtech adexchanger.com/commerce/infil…

AdTech Vendor: Use our platform to uncover new insights, and increase ROAS by 20+%. Me: Ok, let's do it. AdTech Vendor: Great, just sign this 23-page MSA with 52 embedded links to additional policies. Me: 😐 #adtech

This article and YouTube video is great. And explains a LOT. Thanks for posting! #adtech

Roku and Netflix have been making their ad inventory available in a variety of DSP's - as a way to increase access points, and thereby maximize ad sales. Wonder if Walmart will follow suit. #adtech

If you’re not reading @tipsheetai everyday, you’re missing out. Nice roundup of the latest AI news. #adtech

When I go to follow a new #adtech expert on X, I often find that their posts abruptly end in Oct 2022. Weird.

@BradAT Get that this simplifies things for pubs, but how does it benefit buyers? Thanks for highlighting this...

There's a flywheel effect when bid density reaches critical mass so I have high hopes for Amazon's Prebid integration. This article hints that Pubs may ditch TAM/UAM in favor of Prebid which I suspect Amazon will push back on. There are benefits to having code on page.