Ross Clark

"A recent report by Influencer Marketing Hub shows that 39% of #brands see nano influencers as their preferred #marketing partners." #NanoInfluencers 1.) reach more niche audiences, and 2.) are more cost-effective for #MarketingTeams. @yauhenrazhko adweek.com/social-marketi…

Soon, #YouTube creators won't have any say over *when* #ads might play during their video. Instead, they'll choose whether or not they want ads at all, and YouTube will decide where to place them. How will this change impact #ContentCreators? @verge theverge.com/2023/9/6/23862…

As technology advances, so should our ability to ensure diverse #representation online. Thanks to #AI, #Pinterest users of all shapes and sizes will be able to see content that's personally relevant to them. How cool! @ParijaKavilanz #TechTrends cnn.com/2023/09/07/bus…

#SocialMedia platforms update their #algorithms often. In turn, the way that content is displayed in our feeds changes. The more teams follow these changes, the better equipped they'll be to adjust content accordingly. @TimothyCarter #DigitalMedia smallbiztrends.com/2023/08/compon…

The norms of #LinkedIn are changing.... and people seem to have wildly differing opinions about it. More and more, the platform's users are getting real and sharing vulnerable stories with each other. What at your thoughts? washingtonpost.com/technology/202…

#DigitalAccessibility is a hugely important (yet under-discussed) imperative for media organizations. Whether we're talking about #ClosedCaptions, mindful design, or something else, we can all do more to make our #DigitalMedia more accessible. @atd td.org/atd-blog/best-…

Try not to be consumed by #UserEngagement - instead, dare to transcend it. #DigitalMarketers are trained to worry over #engagement rates & other KPIs. What if we focused our energy on creating the most captivating #BrandNarrative possible? Let #creativity lead. @waronweakness!

The world changes all the time. Therefore, #managers need to reflect our changing world in their #leadership styles. This piece from @HarvardBiz outlines some ways that leaders of any kind can adapt to today's needs. @dpdimov #adaptability

@Pam_Rubin1 Love this, @Pam_Rubin1. Communication is everything. Equipping teams with as much information as possible is critical to making any transition run smoothly. Rumors start when leaders don't do this.

Change management 101 In the absence of information, people will make up their own.

@NFT_GOD Great resource. Users on this platform 100% deserve stronger transparency about what these rules *actually* mean and how they affect the content we see. User-created algorithms are an awesome idea.

Feel like your engagement dropped? You probably have broken one of these rules Here is every label you can get for breaking "Public Interest" rules These are meant to protect users from harmful and misleading content The rules include: • Violence • Misinformation on voting • Mob harassment • Exposure of public information • Scams (no wonder crypto X is suffering) Few questions: 1. Who decides what "misinformation" is? 2. Why do some popular meme accounts get away with posting gratuitous violence? 3. I've seen several accounts get their personal information exposed with 0 recourse. How do they get away with it? It seems no matter how many times I mute disturbing fight videos on the timeline, every couple weeks another one pops up Anyone else feel this way? I'd love to have more controls over my own custom algorithm where I can choose topics to see or not to see Elon talked about user created algorithms in the past, seeing this come to fruition would be revolutionary End of the day, if you don't want to get flagged it comes down to this: don't be an a**hole and don't get too spicy with your hot button takes. Any of these rules you'd change?

"#Brands and influencers, alike, must take care to abide by laws governing misleading #advertising, as well as the use of intellectual property." As we turn to #InfluencerMarketing, let's make responsible choices that protect #PublicSafety. @TheFashionLaw thefashionlaw.com/how-brands-can…

Every organization with a #DigitalPlatform has a role to play in combatting mis- and #disinformation online. Kudos to the #UN for upholding #DigitalResponsibility in a major way - let's take a page out of their book. @UN #Misinformation news.un.org/en/story/2023/…

"Keeping a tab on social #CustomerCare conversations helps you uncover common themes and topics, revealing service or product issues that would otherwise go unnoticed." Monitoring #CustomerInteractions helps us elevate #CX strategies. @SproutSocial sproutsocial.com/insights/conve…

A good #BrandName should: ✅ Be specific ✅ Evoke emotional connections with audiences ✅ Convey essential attributes of your brand ✅ Differentiate you from competitors What sets your brand name apart? @AnagoCleaning #Branding #BrandIdentity entrepreneur.com/starting-a-bus…

#Threads continues to see huge losses in #UserEngagement. Rebranding *might* help with boosting engagement, but it just doesn't seem like there's a real need for this app right now. Thoughts? @KendraEClark #Branding #SocialMedia thedrum.com/news/2023/08/1…

@duanebailey @LinkedIn @Ipsos @B2bMarketingZ Thanks for sharing, @duanebailey. As more and more businesses saturate our markets, branding stands out as a primary differentiator. It's time to invest more of our budgets in cultivating strong brand awareness.

59% of global #B2B #business & #marketing leaders said their C-suite had increased the importance of #BrandBuilding given economic conditions, says a new @LinkedIn/@Ipsos survey: bitly.ws/RYAc H/T @B2bMarketingZ

This graphic is spot-on. My takeaway: #AI's true strength lies in its capacity to augment #HumanCapabilities. We can afford to trust our oversight a little more -no one wants to live in a world overrun by robots and #technology. #HumanCentricity @YuHelenYu

"If you underestimate the power of #InternetPersonalities, you’re not paying attention." The influence that #ContentCreators have over business is huge; now, we have to navigate the shifts and uncertainties that come with it. @asilbwrites #CreatorEconomy techcrunch.com/2023/08/10/7-v…

The best brands draw from #HumanEmpathy and #creativity. So, when creating a #brand, whose experiences are better to draw from than your own? Try to recall your own feelings, attitudes, and ideas, and then infuse these things into your brand strategy. It works! #BrandBuilding

#SocialMedia platforms are now akin to virtual stages, where #EntertainmentBrands can create and curate immersive digital experiences that resonate with #consumers. There's endless potential for disruption here. @SproutSocial #DigitalMarketing sproutsocial.com/insights/socia…