Unity

Heading to Cannes? Book a meeting with us to learn more about what this unlocks for you -> on.unity.com/MeetAtCannes

Gaming rivals social and CTV in time spent, but EMARKETER projects gaming to capture only 2.3% of digital ad spend in 2026. That’s why we're extending our transparency initiative, Unity Core Standards, to in-game advertising — understanding the value of engine-layer signals that show advertisers exactly how ads render, where they appear, and how they interact with the player experience. The goal, ensure brands can reach consumers in the state of play at scale, and with confidence that creative matches the experience. Proud to be building this alongside @ButlerTill, @cloudx, @dentsuUSA, @doubleverify, @IndexExchange, @JamCityHQ, @liftoffmobile, @magnite, Mobian, @Nexxengroup, @pmgworldwide, @TheTradeDesk, and @verve_inc. 🔗 Read more: on.unity.com/CoreStandards_…

Unity 6.5 is here ⚒️ Upgrade today and level up your project with powerful Physics 2D updates, streamlined Graph Templates, battery-saving mobile post-processing, a new customizable light explorer, and more! 🔗 More details about the update: on.unity.com/Unity6_5

Introducing Unity support for XREAL AURA wired glasses, the newest addition to Google’s Android XR ecosystem! 👓 🔗 Read the full announcement post and get started: on.unity.com/WiredGlasses @AndroidDev | @XREAL_Global

How did @Playrix scale bigger and smarter with Unity Ads? 📈 Discover how Unity Ads’ D28 IAP ROAS campaigns fueled massive growth for Township, and why Unity on Google Play has become one of Playrix's top-performing channels. 🔗 Watch or read the full interview: on.unity.com/Playrix_Video

Want to see what a 111% increase in ARPU looks like in action? 📈 Discover how mobile game publisher Actionfit scaled their hit logic puzzle, Drop The Cat, from soft launch to global success. By partnering with Unity Ads and leveraging Unity Vector, including the D28 IAP ROAS optimizer, they completely transformed their monetization strategy. 🔗 Read the case study to see exactly how this powerful combo paid off: on.unity.com/Actionfit

Vector-powered CPE is here! We’ve got two new Vector-powered campaign types now available on Unity Ads – giving advertisers two more ways to optimize toward D7 outcomes beyond ROAS. ✅ CPE Retention helps acquire users predicted to remain active on Day 7 ✅ CPE Payer helps acquire users likely to make their first purchase within 7 days Both designed to run alongside ROAS, these campaigns help advertisers reach additional user segments and build a more diversified UA portfolio. All you have to do is set your Target Cost Per Event, and Unity Vector dynamically optimizes bids toward users most likely to complete that event. 🔗 Learn more: on.unity.com/EventOptimizat…

@samba_tv Heading to Cannes? Book a meeting with us to learn more about what this unlocks for you -> on.unity.com/MeetAtCannes

Fragmented attention requires a unified strategy 🤝 We are excited to announce our partnership with @samba_tv, bridging the gap between TV and streaming viewership data with mobile gaming audiences. As CTV takes on a larger role in modern media plans, this integration makes it possible to seamlessly extend TV campaigns into gaming, reach audiences based on real-world viewing behavior, and measure how gaming engagement drives TV outcomes. 🔗 Put TV viewership data to work in gaming: on.unity.com/Samba

Most training designers don’t lack expertise, they lack time. When processes change, equipment gets updated, or procedures evolve - training materials need to keep up. But manually updating manuals, presentations, and learning content can be slow and resource-intensive. That's why we're excited about Unity Studio, our web-based editor designed for industries like manufacturing, automotive, healthcare, architecture, and more. It makes it easier to turn existing 3D assets into interactive training experiences directly in the browser - helping teams create engaging learning content without complex workflows. Want to see it in action? Check out how Nick DePalo transformed a handful of 3D models into an interactive training experience in under an hour. 🔗 Try it out yourself with a free 30 day Unity Studio trial: on.unity.com/unitystudio

@makakaorg You can access the recording here: on.unity.com/UnityStudio_LS…

Think you can build an interactive 3D racing experience in less than an hour? Now's your chance - the #UnityStudioChallenge is LIVE 🏎️✨ Using Unity Studio, our new web-based editor designed for industry use cases, create your own racing-themed experience for a chance to win a free year! Whether you're completely new to Studio or already exploring interactive 3D, the challenge is designed to help you get started fast. How to enter: 1️⃣ Start your free 30-day Unity Studio trial 2️⃣ Build your 3D racing experience 3️⃣ Submit your project via the challenge submission form 4️⃣ Post a screenshot or video on social media, tag us, and use #UnityStudioChallenge We can’t wait to see what you create! 🏁 🔗 Get all the details and enter: on.unity.com/UnityStudioCha…

@FetchRewards Heading to Cannes? Book a meeting with us to learn more about what this unlocks for you -> on.unity.com/MeetAtCannes

Gaming is already one of the most powerful ways to reach consumers. Now, brands can connect those moments to what people buy 🎮💰 Unity has partnered with @FetchRewards to activate verified purchase signals across mobile gaming, giving brands a more precise, purchase-informed way to reach audiences and measure impact. With visibility into $212B in consumer spending each year, marketers can now link high-attention gaming moments to real commerce outcomes. 🔗 Read more: on.unity.com/Fetch

How do you scale a classic card game with players who’ll turn into long-term fans? Devin Nambiar, COO at Mattel163, breaks down how the studio leveraged Unity Ads powered by Unity Vector to diversify their user acquisition strategy, driving high-quality growth for Phase 10 Mobile. 👉 Watch the full video: on.unity.com/Mattel163

Think building interactive 3D apps for industry has to be slow and complicated? Not anymore! Check out a few of the comments about Unity Studio, our no-code, web-based editor, designed for industries like manufacturing, automotive, healthcare, architecture, and more to build and share interactive 3D applications fast. 🔗 Claim your free 30-day Unity Studio trial: on.unity.com/unitystudio

@eLAconference @moeghofficial @Proj_RESPECT We can't wait to help empower the next generation of African creators with the RT3D and AR/VR skills to shape the future!

Bronze Partner Announcement! Welcome @Unity as a Bronze Partner for #eLA2026. 🇬🇭 📅 3–5 June 2026 🔗 unity.com/partners/skill… #eLA26 #eLearningAfrica #GenAfrika #EdTech #Unity #SkillsDevelopmentProgram @moeghofficial @Proj_RESPECT

Unlock the power of your 3D data at Smart Manufacturing Week 2026 ⚙️ Join us on 3-4 June at the NEC Birmingham to see how we transform files into shared, real-time 3D applications. Here is how you can connect with us: 👉 Interact with a Demo: Stop by our booth (Hall 5, Stand C40) to experience next-gen HMI interfaces, streamlined data pipelines, and specialized 3D workflows designed to automate and scale your digital twins. 👉 Attend our Session: “Bring CAD to the Factory Floor: Scaling Real-Time 3D in Manufacturing” on Wednesday, June 3rd | 15:00 - 15:20 | Connected Production Stage 👉 Book a Meeting: Sit down with our team of experts to discuss how to power better decision-making at every stage of your product lifecycle. Secure your spot and book your meeting here: unityatsmw2026.splashthat.com #SmartManufacturingWeek @SmartMWeek

Read more about how Optable helped Unity unlock brand demand: on.unity.com/OptableBlog

What happens when programmatic campaigns evolve from placement-based to audience-first? We put this to the test with Unity Audience Hub by layering gaming audiences into live campaigns to see how it stacks up against traditional category buying. Unity Audience Hub, powered by @optable_co, delivers curated, high-intent audiences to brand marketers, who can then build custom audiences and activate them across Unity’s mobile app and game inventory and even beyond. 🔗 Discover what we learned: on.unity.com/AudienceHub