Affiperf

.@iab launches a #programmatic training program for marketers, media buyers & ad sales professionals providing “detailed insights into the processes, tools, and strategic capabilities required to succeed in (...) programmatic advertising” @BusinessWire ow.ly/K5XA30irjc2

The markets that spend the most on #programmatic and general display advertising also spend the most on audience #data. The US and China lead the way with $31 billion and $6 billion spent on programmatic advertising in 2017. ow.ly/r47J30ioTGK

Over the past six months, the number of US sites that use browser-side and server-side header bidding in tandem has increased by more than 50% @eMarketer ow.ly/TI4V30inp2u

Google finds campaigns that ran through a consolidated Programmatic Guarantee system drove 11% more in reach efficiency than campaigns that ran through a siloed open market and direct route. @TheDrum ow.ly/uRJD30ilXU1

Our partner @mediamath has trained over 4,000 APAC marketers in #programmatic with the aim to bridge the knowledge gap and help marketers in the region execute more efficient and successful marketing campaigns. ow.ly/eRFz30ij6U5

With #programmatic becoming a primary strategy focus for brands in APAC markets, @exchangewire discusses the value of ads.txt for programmatic buyers by fighting against fraud and bringing more transparency and trust. ow.ly/uBlZ30ihBUt

“Advertisers are not only embracing programmatic solutions to improve the efficiency of their ad spend, many are now also using the technology to address industry wide challenges, such as fraud, ad blocking and a lack of transparency.” @MarketTechNews ow.ly/Gb7M30igdTP

82% of top US publishers on the @adform ad tech platform employ ads.txt, while average global adoption has now reached over 70%! @martech_today ow.ly/4D9l30ieIFg

2018 will see #AI become a greater asset for programmatic advertising, GDPR will redefine data privacy and security, bringing further transparency within the ecosystem. Learn more about what’s in store for #programmatic in 2018, with @MediaPost ow.ly/uQPa30id3KH

.@eMarketer estimates #programmatic ad spending in Germany will total €1.44 billion ($1.59 billion) in 2018, up 29.7% over last year. In 2019, programmatic investment is expected to reach €1.66 billion ($1.83 billion). ow.ly/TmfM30i8Nyd

#Programmatic ad spending in China totaled $16.69 billion in 2017, a 48.6% increase over 2016. 79.9% of programmatic outlays were dedicated to mobile advertising – a trend that is projected to continue, according to @emarketer ow.ly/t08w30i5H1R

According to a @salesforce report, 60% of marketers believe AI will have a “substantial or transformational” impact on their business’ programmatic and media buying in the next five years. @TheDrum ow.ly/QTTj30i46wi

More than 90,000 sites now use ads.txt, up from 3,500 in September. Among the top 1,000 sites that sell programmatic ads, 57% now have ads.txt files, compared to 16% in September @PixalateInc Learn more about the state of ads.txt with @TheDrum ow.ly/VLM430i1fL1

.@IABTechLab rolls out “OpenData 1.0”, which @Adweek describes as “a set of terms as a way of unifying the data nomenclature used across the industry when reporting the results of digital campaigns. ow.ly/bv5f30hZStV

“Marketers are moving so much money to programmatic. We’ve seen that channel explode”, Brian Benedik from @Spotify talks with @adexchanger about how important #programmatic is to the company’s revenue strategy & the growing interest of brands for audio. ow.ly/TwUz30hYxCh

“Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency in the programmatic ecosystem and here are 5 reasons why CMOs should get behind it”, by @ClickZ ow.ly/nkPb30hWVZo

Asia Pacific brands will be ploughing US$452 million into #programmatic buys in the region alone by 2019, according to @MumbrellaAsia ow.ly/7UZd30hVtoP

Brand safety, regional growth and an omnichannel ecosystem are set to shake up the #programmatic industry, according to @CampaignAsia ow.ly/AHIO30hSKpn

What an start of the day!: presenting our programmatic solutions to @affiperf . Thanks Zuzanna and Emem!

“#Programmatic everywhere is reality as opposed to a possibility.” Learn why, as @TheDrum goes through the evolution of programmatic in 2018 ow.ly/a58y30hRpVV