Ethan Norville

Everyone's talking about recessions, bad times, and reasons to fear the terrible economy, but every DTC business I work with is seeing record sales numbers. Why? Good marketing is often recession proof. "Good marketing" isn't complex email flows or clever ads. /1

@DipanshuKu55175 AI

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@HireFireTeam Lots of people are ignoring this to keep the AI hype going.

If you are using AI for analysis in your business, you MUST understand the Gell-Mann Amnesia effect of AI. Here's how it works: You get AI to do some analysis of something you know very well. Example, it suggests increasing spend on a high ROAS adset. But you know this is just a down-funnel adset so thats a dumb strategy. Silly AI, doesn't know about the breakdown effect in media buying. But then you ask AI to analyze something you know less about... email flows, creative strategy, P&L issues, CRO results... and since you aren't a domain expert, you trust the results. Bruh...you just FORGOT it gave you a dumb answer two minutes ago. That's the Amnesia part. The uncomfortable truth is that without very tightly controlled inputs and processes... AI is bad at analysis. Anything one-shotted has as much rigor as an entry level employee pulling together a TPS report by 5pm on a Friday. Don't build your business on that.

@subtle116 @emily_lip @senortalone They'd also demand to see the bike version

@emily_lip @senortalone This chart ought to be required viewing by all Transportation Committees of NYC Community Boards. Cc @eanorv

@WorkflowWhisper layoffs

the CEO of anthropic just said 50% of entry-level white collar jobs will be gone within 5 years. block fired 40% of their company this week. amazon cut another 16,000. everyone's panicking. almost nobody's doing the one thing that actually works. i spent the last 2 months helping people who saw the writing on the wall: - dental office receptionist built a patient recall + no-show recovery system - now manages automation for 4 clinics - marketing coordinator at a 12-person agency built a lead scoring pipeline that replaced $2,400/mo in software - got promoted to head of ops - logistics manager at a trucking company automated driver scheduling + load matching - saved 23 hours/week of manual dispatch - freelance bookkeeper built auto-invoicing + payment follow-up sequences for 9 clients - added $4,200/mo recurring revenue none of them wrote code. all of them described what they needed in plain english and had working n8n workflows in minutes. i documented the entire playbook in a free PDF: → the 5 highest-ROI automations to learn by industry → copy-paste workflow prompts for each one → the "make yourself unfireable" script (word for word) → how to price and sell these if you go freelance → synta MCP setup walkthrough for self-healing workflows comment "LAYOFFS" and i'll send it. consultants charge $10K for "AI transformation workshops." this PDF is free and it actually works. (must be following for DM)

@RMHildebrandt CRM

Companies pay me to build multi-million dollar automated systems. But this CRM is yours for $0: I've been engineering for 22 years. Built systems for Nestle. Mars. Coal mines. Pharma. Across 4 countries. I've built more scaled and robust systems than most people on this app combined. And when I started helping digital businesses grow... I realized one thing: Most CRMs are overcomplicated TRASH. So I built a no-code, open-source CRM that does exactly what you need. Here's what you get for free: • Auto-deal creation from your calendar (Calendly, HubSpot, GHL compatible) • Deal source tracking with visual breakdowns • Average calls to close and days to close metrics • Follow-up automations (call, SMS, reminders) • Domain blacklist to filter out existing clients • MRR/LTV tracking with fully customizable graphs • Complete code + installation walkthrough 1,000s have already downloaded and are LOVING it. Want access? • Comment "CRM" • Connect with me (so I can DM you the link) And I'll DM it to you! PS - It's 100% open-source. You can rip it apart and rebuild it however you want. That's the whole point.

@subtle116 @prospect_park I think it's likely already starting

@prospect_park @eanorv I suspect these tweets mean work delayed by the storms is perhaps finally about to begin.

@lukepierceops agency

I went from $500 Upwork projects to $500K+/year selling AI systems. I legitimately made every mistake you can make. Undercharging, scope creep, building without mapping, hiring wrong, pricing hourly. Then I figured out what actually works and doubled down. I put the entire playbook into a free guide. Here's what's inside: → How I went from Zapier gigs to $25K-$60K projects → The pricing shift that 5x'd my revenue (and the exact formulas) → My 4-call sales process for closing $25K-$60K+ deals → The discovery framework that turns calls into signed contracts → How I built a dev team without burning cash → The fulfillment system that keeps clients for years → How I position against agencies 10x my size and WIN → The content engine that fills my pipeline without ads or cold outreach → Every mistake I made and what I'd do differently starting from zero This took 4 years, 80+ clients, and a lot of painful lessons. Yours for free. RT + reply "AGENCY" and I'll send it over. (Must follow so I can DM

@antinertia Cooked

we’re cooked ugc is getting scary realistic 13.9m views on an ai fitness influencer stack: > claude for prompts > nano banana 2 for seed images > kling for video i made a step-by-step guide showing exactly how to replicate these videos comment “cooked” and i’ll send it (must follow)

@selinatasnim1 G

I MIGHT GET SUED FOR THIS, BUT YOLO: I just found a way to scrape over 200 million local businesses.. You can use this for cold email, cold calling or even door knocking.. And craziest part — IT'S COMPLETELY FREE. Comment "G" and I'll send it to you. (24h onl

@BryonTRussell @yoayab @Colin_d_m botanists disagree.

@eanorv @yoayab @Colin_d_m The said solar impacts in question are entirely specious and always have been and anyone who knows anything about the geometry of solar exposure knows this.

evil developer: this land between Prospect Park and an express subway station is worth millions I wonder how big the skyscraper can be benevolent NYC zoning regulations: no. fast food and parking lot.

@GregNotSure @aakashgupta that stop isn't always active. doesn't count.

@aakashgupta Nonsense post

The US spent 70 years building a country optimized for cars instead of people. This is what that looks like at full resolution. MetLife Stadium sits on 2.1 million square feet of parking. 28,000 spaces. The parking lots are larger than the stadium itself. The entire Meadowlands complex was purpose-built so that the only way a human being can reach it is inside a 4,000-pound metal box. The New Jersey State Police printed that sign because pedestrians were never part of the design. And here’s where it gets interesting: the 2026 World Cup Final is being played at this stadium in five months. FIFA’s biggest event on Earth, hosted at a venue where walking is literally illegal. International fans from countries where you stroll to the stadium from a pub three blocks away are about to encounter a place where the nearest hotel requires a car to travel a distance you can see with your eyes. The US has 700 million to 2 billion parking spaces. Eight parking spots for every car in the country. Parking lots cover more than 5% of all developed land, an area larger than Rhode Island and Delaware combined. Minimum parking requirements forced every building, every stadium, every shopping center to dedicate more square footage to storing empty vehicles than to serving the humans inside. American cities didn’t accidentally become unwalkable. They were zoned that way. During the recent Club World Cup at MetLife, only 12.5% of fans used public transit to reach the stadium. The other 87.5% drove. Now imagine that ratio flipping for the World Cup, when the majority of attendees will be international visitors without cars. NJ Transit is spending $100 million to try to move 20,000 people per hour through a single transfer point at Secaucus Junction, a system that already had door malfunctions and 13-minute delays during games with 29,000 fans. Scale that to 82,500. The sign in this hotel lobby is American car culture in a single frame: we built the richest country on Earth, then made it illegal to walk across it.

@Colin_d_m All of y'all need to come to community board meetings

@BryonTRussell @yoayab @Colin_d_m That park is not a botanical garden and has different sunlight requirements.

@yoayab @Colin_d_m Funny that this one seems to be doing just fine then.

@floor_per_area @Colin_d_m Gonna see a lot more 99 unit buildings bc of the construction cost setup

@Colin_d_m The one on top left (73-99 Empire Blvd) also has lore to it. The developer proposed a rezoning for 261 units, the community board rejected it (proposing 2-story parking instead), and borough president overrode it in 2025. New building (with 99 units urgh) filed in Dec 2025

@Colin_d_m The land there is abysmally used. The consistent issue we keep running into is getting developers to build a healthy amount of housing that matches the income of the area. Without that, people would rather get nothing so they don't get displaced by rising rents

@FREEZEESOCOLD @nickmlittlejohn @politicalunder4 @Colin_d_m Yeah, there are definitely developments coming. Gotta come to meetings to have your thoughts on record - we need more people living in the area in the room

@nickmlittlejohn @politicalunder4 @Colin_d_m @eanorv

@josephPineda_7 @NYCMayor lol, you're ignoring tons of other flags like state, city, and pow-mia flags

@NYCMayor Only two flags that belong in the United States! You keep it up I will personally take a trip up to New York and put the Christian flag on every street corner!

I am outraged by the removal of the Rainbow Pride Flag from Stonewall National Monument. New York is the birthplace of the modern LGBTQ+ rights movement, and no act of erasure will ever change, or silence, that history. Our city has a duty not just to honor this legacy, but to live up to it. I will always fight for a New York City that invests in our LGBTQ+ community, defends their dignity, and protects every one of our neighbors—without exception.

@kamal_razzak @johnhickey1970 wildly good presentation

At the DTC Summit in Miami (thanks @johnhickey1970 ), I showed founders how I make the most uncopyable ad format that AI cannot fake. This ad format always works, and only needs 3 things: 1) Realizing your face is worth $900,000 a year 2) Setting up an iPhone, tripod and mic 3) Answering a set of prompts on camera about your brand. i filmed this format for @johnhickey1970 and many other clients and all of them can vouch for it founder ads are gold and if you're not using them you're leaving money and repeat customers on the table p.s. thanks to all the speakers who made this summit a smashing success @paddymedia @IstvanicMarin @BrettCurry @DanaPeters0321 @JoshJDurham @jaredrm20 @JacquesDrop @ChrisLangSocial kristin and raymond, learnt a great deal from all of you

@lukepierceops LI

0 to 23,000 followers in 8 months. $317K in revenue from content alone. No ads, ghostwriter, or growth hacks. I built a system that runs the whole thing. And I'm giving it away for free. Here's what's inside: → The exact Claude project I use to ideate viral lead magnet posts → The funnel I built to collect emails and automate a welcome series (and how I build them in 5 minutes) → How I create high-value carousels in under 10 minutes → My full weekly posting schedule with content categories → The hook framework that gets 90% of my engagement → My reply strategy that turns strangers into inbound leads → The 3-post formula I rotate for consistent growth → How I repurpose one piece of content into 5+ posts across platforms → The exact metrics I track weekly to know what's working Comment "LI" and I'll send it over. (Must be following)

@johnhickey1970 @kamal_razzak @oliverblackshaw @fucskonoel @thedennis @jakublasocha @SarahLevinger Did you build this dashboard yourself?

if you provide creative to the company I work for…. And you don’t want your performance on blast let me know and I will change the name of your agency in my ads manager to a number. @kamal_razzak @oliverblackshaw @fucskonoel @thedennis @jakublasocha cc @SarahLevinger @williamkast_ check this out…lol wdyt?