Alexa Fox

A victory for children’s online protection.

#SuperBowlAds are always a fun time. Until next year! #AdBowl #BrandBowl

The Big Game brought some big fun with the #SuperBowlAds! Tons of sweepstakes (@LAYS, @MountainDew, @pepsi, @SaveALot & so many more), user-generated content campaigns (@Doritos, @AnheuserBusch, @RitasItalianIce, to name a few). Also really enjoyed the integrated marketing communication approach (I’m looking at @dunkindonuts). #SuperBowlLX #AdBowl #BrandBowl

Hey, I still use my OG Twitter handle. I see the appeal of the @aidotcom ad encouraging viewers to reserve their handle. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

Looks like @LAYS and @salesforce offered QR codes at the end of their ad spots (back to back on my end). One big difference in CTA effectiveness? Barely any time to scan the Salesforce code. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

The @AmazonAlexa Plus ad was lighthearted and fun. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

@LaurelAynne Loveeeeeed it!

Xfinity turning Wi-Fi issues into a Jurassic Park reboot 🦖📶 Attention? Instantly w/ its first EVER #SuperBowl ad! Humor + nostalgia? Nailed it. CTA? More value prop than action, but still effective. Proof that even internet ads can roar. #SBLXads #WVU389

Love, love, LOVE the @JurassicWorld feels in the @Xfinity ad. This major Jurassic Park fan gives it a billion thumbs up! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

What are the privacy implications of @ring's Search Party feature? 🤔 #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

The @Pokemon ad continues the streak of brands leaning into child fans turned adult consumers. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

Well, I have to give it to @NovartisCancer. That is one way to capture the attention of your target audience! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

Love that @SouthwestAir used their ad to highlight assigned seats as a new feature for the brand. ✈️#SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

Wow, @MikeTyson for realfood.gov. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl

"Hey Meta, post that on Instagram!" @Meta + @oakley ad introduces the new AI - athletic intelligence. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl

Halftime report: favorites so far are @claudeai + @dunkindonuts. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl

Uhh @coinbase just straight up taking the approach of playing a karaoke version of "Everybody." #notmadaboutit #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl

Wow, throwback feel and TONS of actors in the @dunkindonuts ad. Allllll the feels #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl

The @UniversalORL ad was sweet. #YouGoodLittleMan #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl