Alexa Fox
12.3K posts

Alexa Fox
@AlexaKaye3
Associate Professor of Marketing @uakronbusiness. Loves Christ, family, @JosephDFox, privacy, and learning. @uofmemphis and @uakron alumna. #UAkronMarketing
216➡️901➡️617➡️740➡️330 Katılım Mayıs 2010
3.1K Takip Edilen2.2K Takipçiler

The Big Game brought some big fun with the #SuperBowlAds! Tons of sweepstakes (@LAYS, @MountainDew, @pepsi, @SaveALot & so many more), user-generated content campaigns (@Doritos, @AnheuserBusch, @RitasItalianIce, to name a few). Also really enjoyed the integrated marketing communication approach (I’m looking at @dunkindonuts). #SuperBowlLX #AdBowl #BrandBowl
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Hey, I still use my OG Twitter handle. I see the appeal of the @aidotcom ad encouraging viewers to reserve their handle. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
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Looks like @LAYS and @salesforce offered QR codes at the end of their ad spots (back to back on my end). One big difference in CTA effectiveness? Barely any time to scan the Salesforce code. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
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Xfinity turning Wi-Fi issues into a Jurassic Park reboot 🦖📶
Attention? Instantly w/ its first EVER #SuperBowl ad!
Humor + nostalgia? Nailed it.
CTA? More value prop than action, but still effective. Proof that even internet ads can roar. #SBLXads #WVU389
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Love, love, LOVE the @JurassicWorld feels in the @Xfinity ad. This major Jurassic Park fan gives it a billion thumbs up! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
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What are the privacy implications of @ring's Search Party feature? 🤔 #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
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The @Pokemon ad continues the streak of brands leaning into child fans turned adult consumers. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
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Well, I have to give it to @NovartisCancer. That is one way to capture the attention of your target audience! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
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Love that @SouthwestAir used their ad to highlight assigned seats as a new feature for the brand. ✈️#SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
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"Hey Meta, post that on Instagram!" @Meta + @oakley ad introduces the new AI - athletic intelligence. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
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Halftime report: favorites so far are @claudeai + @dunkindonuts. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
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Uhh @coinbase just straight up taking the approach of playing a karaoke version of "Everybody." #notmadaboutit #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
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Wow, throwback feel and TONS of actors in the @dunkindonuts ad. Allllll the feels #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
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Fun use of Adrian Brody as an actor who is known for his drama roles. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
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