
GregReveret
3.8K posts

GregReveret
@GregReveret
CEO @VaultLeap - Visa card & Virtual accounts for the everywhere earner.




















.@tobi removed all the Norman doors from Shopify’s offices because he couldn’t have excellent people surrounded by bad design. Ramp Cofounder @eglyman says he learned the same lesson by studying Breville toasters: “ If you care about design, you should buy a Breville toaster.” “ One of the big problems in a lot of B2B software is: it starts out clean and elegant. There's a bunch of businesses who love the product and they start serving more customers and have more requirements and more ideas.” “Before you know it, you end up with these disasters of B2B softwares which require a PhD to learn how to use.” “ If you were to go ask people, ‘What do you want in a toaster or in a microwave?’ They might say I like toast but sometimes I want to reheat pizza. I should have a ‘reheat frozen pizza’ mode. Or maybe you're cooking stuff and want it to be more like an oven, or you want to make popcorn and it's a toaster/microwave and all these things.” “Before you know it, you end up with these toasters filled with buttons and buttons and knobs and dials.” “That is literally asking customers what they want and building exactly that.” “ if you watch people toast things, what they actually do falls into two categories: you hit start and either you've undercooked the toast and need to put it back in, or you've overdone it and have to start over.” “If you look at the [Breville] there are only a few buttons. One of the four buttons is called ‘A Bit More.’” “ No one would ask you for ‘A Bit More.’ They just want the perfect level of toast and it's hard to know that, so they built that in.”









