Integral Ad Science

"Scale alone will not define success. Advertisers will place their confidence in environments they understand..." Writing for @TheMediaLeader, IAS Sr. Director, Programmatic & Sell-Side Development, EMEA, Nick Welch, highlights why content-level clarity & supply path transparency are critical for #CTV advertisers looking to increase their investment in this growing channel. Read below. #MediaQuality #CTVAdvertising #BrandSafety #ContextualAdvertising #AdTech uk.themedialeader.com/the-future-of-…

What does it take to win on social in 2026? For the world's leading brands, media quality is no longer just an insurance policy, it’s a growth driver. By prioritizing quality environments, brands leveraging IAS Social Optimization are seeing transformative results: 🟩 65% decrease in suitability fail rates 🟩 23% higher engagement rates 🟩 18% lower social platform CPMs Optimizing for media quality and contextual alignment protects brands and drives ROI with higher recall and enhanced conversions. Dive into "What Winning Brands Do Differently on Social," the second part of our latest series, to learn more: integralads.com/insider/what-w… #MediaQuality #AdTech #DigitalMarketing #ROI #SocialMediaAdvertising #IAS #TotalMediaQuality

Read Lisa’s full strategy for winning the "Beautiful Game" here: forbes.com/councils/forbe… 🧵 (3/3) #AdTech #DigitalAdvertising #MediaQuality #FIFA #WordCup

Key takeaways from IAS CEO Lisa Utzschneider's latest piece for @Forbes: 🟩 Real-time over static: Why waiting for a post-campaign report is a losing strategy in a fast-moving tournament. 🟩 The #CTV Transparency Gap: How to make sure ads are hitting the "big screen" and not low-quality streams. 🟩 Contextual Precision: Reaching fans (and even the "counter-programmers") where they are most engaged. 🧵 (2/3)

Global ad spend is projected to hit $1 trillion for the first time in 2026. But for the modern CMO, that massive scale comes with a tightening reality: budgets are leaner, and the fragmentation of digital media makes it harder than ever to see where your spend is actually going. In her latest for @Forbes, our CEO, Lisa Utzschneider, breaks down how brands can navigate the 2026 #WorldCup, not by outspending, but by out-performing through strategic media quality. 🧵 (1/3)

IAS is thrilled to announce a significant expansion of our AI-driven brand safety and suitability solutions for @Meta. We are extending our Content Block Lists to Threads feed, bringing independent, third-party brand suitability controls to parity with those already available on @Facebook and @Instagram. As Threads continues its rapid growth, surpassing 400 million monthly active users globally, IAS is providing the transparency and control advertisers need to scale with confidence. At IAS, we’re committed to turning media quality into an engine for growth. By providing customized control and real-time protection, we help #marketers maximize their ad investments in the moments that matter most. Learn more about how we’re deepening our partnership with @Meta to deliver comprehensive coverage across the Meta suite: integralads.com/insider/ias-ex… #Meta #Threads #MediaQuality #BrandSafety #AdTech #IAS #SocialOptimization #DigitalMarketing

That's a wrap on Cairns Crocodiles 2026! Thank you to everyone who joined IAS and the @AANA_says for "Director's Cut," our live session on protecting the brand that matters most: you! Check out this behind-the-scenes recap, and get a feel for Cairns Crocs from Country Manager Jess Miles, who was on the ground all week with the IAS team. #CairnsCrocs #MediaQuality #AdTech #PersonalBrand #DigitalAdvertising #ProfessionalDevelopment

The digital landscape is evolving at breakneck speed, and at IAS, we aren't just keeping pace; we’re setting the standard. Our CEO, Lisa Utzschneider, recently sat down with @davidaKaplan of @Beet_TV at @PossibleEvent to discuss how IAS has moved beyond basic verification into a new era of AI-driven performance and transparency. As the industry looks toward @Cannes_Lions and the future of media, Lisa highlights the major innovations driving growth and measurable sales outcomes for our customers today: 🟩 𝗜𝗔𝗦 𝗧𝗼𝘁𝗮𝗹 𝗧𝗩: Bringing linear-level transparency to #CTV across major media publishers like @disneyadsales, @NBCUniversal, @paramount_ads, and @PrimeVideo, plus multiple opted-in publishers via @getpublica. 🟩 𝗜𝗔𝗦 𝗔𝗴𝗲𝗻𝘁: A live #AI assistant putting real-time analytics and "explainable" ROI insights directly into marketers' hands to reduce manual optimization and accelerate campaign performance. 🟩 𝗠𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮 𝗖𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Leveraging AI to classify video, image, audio, and text in real-time, helping brands show up in the right context, alongside suitable content that drives superior outcomes. The result? A suite of intelligent media quality solutions that help ad investments drive growth. Watch the full interview to get the latest from Lisa: beet.tv/2026/05/iass-l… #AdTech #AI #MediaQuality #CTV #IAS #Innovation #CannesLions

Social media is the world’s largest advertising channel, but for many #marketers, it's also the most dynamic environment, marked by shifting channels and platforms. With global social ad spend projected to exceed $317B in 2026, "safe enough" is no longer sufficient. In an era of AI-generated content and rapid-fire trends, winning brands are investing in granular, real-time social intelligence that helps their media work across every platform, impression, and campaign. Read the full blog "Why Brand Safety on Social is no Longer Enough" for a deeper dive on how to make social spend perform: integralads.com/insider/why-br… #MediaQuality #AdTech #DigitalMarketing #BrandSafety #SocialMediaAdvertising #IAS #TotalMediaQuality

We're proud to announce that IAS has earned the "Best Use of Artificial Intelligence in a Campaign" IGNITE award from @chief_marketer for partnering with the agency Kinesso to achieve a 33% increase in conversion rate and a 14% reduction in cost per conversion. This award is a testament to IAS's mission: turning media complexity into a measurable engine for growth. By leveraging IAS's AI-driven Dynamic Performance Profiles, Kinesso moved beyond static targeting to continuously optimize campaigns in real-time. Kinesso's results demonstrate that leading with media quality doesn't just protect a brand, it proactively accelerates performance. Thank you, @chief_marketer, for the recognition, and to Kinesso for the partnership. Read the full case study: integralads.com/insider/how-ki… View the IGNITE awardees list: chiefmarketer.com/event/ignite-a… #MediaQuality #AdTech #DigitalAdvertising #Marketers #ArtificialIntelligence

Our CEO, Lisa Utzschneider, was quoted in @Forbes's @PossibleEvent 2026 roundup, where she made a defining statement about IAS's role in the #advertising industry. "IAS is in the business of trust." Acting as an objective third party, IAS helps deliver greater media quality for brands, advertisers, and agencies, so every media dollar spent works harder. As Lisa said, that end is built on trust and our obsession with customer success. Read the full roundup here for more insights from Lisa, and to get the scoop on what IAS is doing to bring #trust and #transparency to #CTV advertising with our new 𝗜𝗔𝗦 𝗧𝗼𝘁𝗮𝗹 𝗧𝗩 solution: forbes.com/sites/howardho… #AdTech #MediaQuality #DigitalAdvertising #Forbes #POSSIBLE #CustomerSuccess

Great to see our very own Nick Welch, Senior Director, Programmatic & Publishers, EMEA, taking the stage at @IABEurope Virtual Programmatic Day in London for a powerhouse panel with leaders from @IndexExchange, @FreeWheel, DMG Media, and @relevantdigital. The senior leadership panel tackled the shifting inventory dynamics and buying modes, specifically the rise of curation and supply path optimization (SPO), that are reshaping how publishers monetize their content. The group explored how moving toward sophisticated, quality-led strategies is essential to driving yield in an increasingly complex ecosystem. The key takeaway? The open web has an advantage when it comes to supply quality, but to compete with the simplicity of social and walled gardens, the open web must become easier to evaluate, compare, and buy. By leaning into transparency and standardizing media quality metrics, publishers can prove the superior value of their inventory and capture a larger share of brand investment. At IAS, we’re committed to unlocking the full value of ad spend for #marketers by using media quality as a lever for growth, which is why we were honored to have a seat at such a pivotal panel. Many thanks to IAB Europe for hosting this crucial discussion. #VirtualProgrammaticDay #IABEurope #AdTech #Publishing #Programmatic #Monetization #IAS #QualityMedia

Across the globe, IAS Beyond is bringing the industry together. From Milan to London, Sydney to Paris, and Hamburg to Jakarta, we’ve already connected with #marketers and partners to explore how media quality is driving growth in an evolving digital landscape. Across each IAS Beyond event, a few key themes stood out: the growing role of #AI in media decisioning, the need for transparency and control, and a shift toward measurable business outcomes. Insights from partners including @LOrealGroupe, @Merkle, @Havas, and @wppmedia, alongside perspectives from industry leaders worldwide, made each event a meaningful exchange of ideas. Thank you to everyone who has joined us so far. Be on the lookout for more IAS Beyond events ahead. #IASBeyond #AdTech #MediaQuality #DigitalAdvertising

Ever wonder what it’s like to get up on stage at one of the industry’s biggest events? #POSSIBLE Get a behind-the-scenes look from Michael Mathewson, Vice President, Product Marketing at IAS who joined other industry leaders at @PossibleEvent for a candid discussion on how #AI is reshaping media into an intelligence system. Another special thanks to the panelists who joined Michael on stage: 🎤 Richard Murphy, CEO, @auditedmedia. 🎤 Gabe Paton, SVP, Sales Engineering, @infilliontech. 🎤 Nicolas Bidon, CEO, @weareogury. #POSSIBLE #AdTech #MediaQuality #Measurement #MarketingROI | @MarketMakersHQ

What does measurement #transparency look like at scale, & how is AI reshaping revenue & sales teams? In a conversation with @Deloitte Insights and @iab, Carrie Seifer, EVP of Global Revenue at IAS, shares how organizations are navigating transparency, #AI adoption, and modern revenue strategy across TV, social, and the open web. Watch below. youtu.be/VnVsJY0ot-U?si…

The IAS Team had an incredible time at @PossibleEvent connecting with partners and sharing our vision of how media quality will drive growth for brands and agencies in 2026 and beyond. #POSSIBLE was the perfect backdrop to launch 𝗧𝗼𝘁𝗮𝗹 𝗧𝗩, IAS’s solution for "linear-like" transparency in #CTV advertising. Throughout the week, discussions highlighted a clear industry consensus: marketers are tired of the "black box" and have long called for a solution that brings granular, content-level transparency to their CTV campaigns. While CTV spend is surging, the need for show-level insights and brand safety has never been higher. 𝗧𝗼𝘁𝗮𝗹 𝗧𝗩 is our direct answer to those demands, bridging the transparency gap and giving advertisers the confidence to scale, knowing exactly where their ads are running. Thank you to the clients and partners who stopped by our suite to connect and, to our peers at @weareogury, @auditedmedia, @infilliontech and @MarketMakersHQ for collaborating on an impactful live panel exploring how #AI is reshaping media into an intelligence system. We wish everyone a safe trip home! #POSSIBLE #AdTech #MediaQuality #DigitalAdvertising #CTVadvertising #Programmatic #Advertising #Media

At @PossibleEvent, Michael Mathewson, VP Product Marketing at IAS, joined other industry leaders for a conversation on how #AI is reshaping media into an intelligence system. The takeaway: AI has changed the internet and how audiences interact across digital surfaces. #Marketers need solutions that are built to operate at AI-scale, which is what fuels IAS's approach to building solutions. Growth depends on more than #automation. It requires balancing AI-driven decisioning with human-in-the-loop judgment and governance to deliver performance, accountability, and protecting brand value in increasingly complex environments. Thank you again to the fantastic speakers who joined Mike on stage: - Richard Murphy, CEO, @auditedmedia. - Gabe Paton, SVP, Sales Engineering, @infilliontech. - Nicolas Bidon, CEO, @weareogury. #POSSIBLE #AdTech #MediaQuality #Measurement #MarketingROI