
Jarrett
2.7K posts

Jarrett
@JarrettLusso
Internet Entrepreneur, Co-Founder & CTO @ https://t.co/HQDt0WxtKi

















Hot take: Distribution is the moat, but only if you know how to use it to actually execute. Remember when Dominos added sandwiches to the menu to become "the largest sandwich delivery company" in an overnight update? Yeah...Nobody cared, nobody ever bought one, and nobody even took the time to remove it from the menu when they stopped making them. The point is: Don't rely on crappy vanity metrics as the basis of calculating distribution as a competitive advantage. For the email marketers still here - My friend @miqchris (aka the Godfather of Email Deliverability) has coined the term BSS (Base Sending Segment). Your list size, your open rates, etc... all dont matter as much as something like your 30-day clickers. Ok now I'm hungry. For a sandwich... from an actual sandwich place, like @jimmyjohns.













