

Jen Styles
1.2K posts

@Jen_Styles
COO @symphonyio - Earn high-yield and points for saving. Fmr. Global Consumer MarComms @WeWork | Award Winning Journalist @CNN | LP @actaiventures



Watched few podcasts with Audemars Piguet’s CEO Ilaria Resta. AP x Swatch collab seems to be about selling to women, which she says is AP’s most “underdeveloped” opportunity. Royal Pop can ride the Labubu keychain wave. Women are <20% of AP sales but clear trend for the demographic. She says 45% of women will own a mechanical watch by 2030. Growing interest in complications but current designs don’t fit the wrist well. AP working on watched with smaller dimensions. Resta took over as CEO in 2023 after spending past two decade building brands in beauty products (Firmenich) as well as hair products and homecare (P&G). One of her first moves was to stop classifying AP watches as either men’s or women’s. AP currently sells 50,000 watches a year and does ~$3B (compared to Rolex, which sells 1.2 million units a year and does $13B+ annual). Seems AP has room to increase supply without becoming too ubiquitous and tapping women’s market makes a ton of sense. *** Interview (2025): youtube.com/watch?v=0VEAom… CNBC with some watch stats: cnbc.com/2025/01/10/aud…

What founders pitch vs what they ship












Anthropic is paying up to $400,000 a year for an events role. They're looking for someone to own the execution of brand experiences that translate Anthropic's values into physical moments. This person will produce everything from intimate thought-leadership gatherings to large-scale industry activations. The top AI research lab in the world recognizes that to cross the chasm and reach everyday consumers, they need to lean into hospitality. They need to create visceral, unforgettable IRL experiences that make complex technology feel accessible and human. They understand that digital channels are getting increasingly saturated. Every feed is flooded with AI content... every inbox is overflowing. The massive opportunity now is offline, analog, in-person. The companies that win in the next decade won't just have the best product but the most emotional in-person presence and the most compelling storytelling. If you're in events, experiential marketing, or brand activations, this is your moment. The biggest tech companies in the world are betting on you.











The Finding Satoshi documentary is finally out today. I'll be honest, when I first heard about it I rolled my eyes. Yet another doc trying to solve the Satoshi mystery... but this one surprised me. This is a four-year forensic investigation asking a question that's never been properly answered: Who created Bitcoin? @natbrunell said it perfectly: "It's less about putting a name on Satoshi and more about tracing where Bitcoin came from: the ideas, the people, the years of cryptographic work that made it possible." Spoiler: it's not about human greed. The @franfinney moments hit hardest. Natalie said it best: "Their love was an inspiration. Fran's love for Hal comes through in every word she shares." Nearly a decade in this industry. I've never seen this story told this way. Can't wait to hear what you think. Watch it at FindingSatoshi.com/kelley. Use code KELLEY for 20% off.

