Jordan

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@oliverwhudson Playbook

We’ve built a Meta creative playbook, (built from the learnings behind £400M in revenue💰) and you can download it for free. Meta's Andromeda now only cares about how much quality creative you can give it and how fast. → It can test 5,000 ads a week. → It learns in real-time. → It rewards creative variation and rapid iteration. If you're still running 3-5 ads per month and hoping for scale... you're feeding a machine that runs on volume with crumbs. That’s why we built a system designed specifically for this new Meta reality and now we’re giving it away. 🚨 The 2025 Creative Testing Playbook What’s inside: ✅ Testing architectures for Persona, Concept, and Sprint isolation (£15k–£100k+ budgets) ✅ Modular frameworks to script, shoot, and remix hooks, bodies & CTAs at scale ✅ 30-day optimisation cadence with KPI guardrails and budget distribution cheatsheets ✅ Plug-and-play checklists for reviews, setup, and analysis ✅ The 7 mistakes that silently kill ad accounts and how to avoid every one It’s the exact process we use with brands spending 7 and 8 figures a year. Want it? Retweet this post Comment “PLAYBOOK” below and I’ll send it your way. (Make sure you're following so I can DM you).

@Aymenzayani_ cs

Finding a great creative strategist is rare. But this role is literally the core backbone behind the growth of any 7 or 8 fig eCom brand. LTV is great, but you NEED to be able to acquire new customers at a good CAC My ads have spent $5M+ for clients just this year alone for my clients. I've complied my ENTIRE research, ideation, scripting, AI prompting, angle creation, and feedback loop process. Whether you're a solo founder scripting your ads yourself, or already have a team of junior scriptwriter, THIS is the most training important video that you or your team need to watch. If you want it , comment "CS", and I'll DM it to you for free.

@CPG_Precision Would love a copy but was unable to DM you.

Dm for a copy!

Hola CPG nerds! Some takeaways from BofA’s Consumer, Retail - Beverage, Soft Drinks May 2025 Primer. Some great nuggets of data/insight in here!

@sarah_carusona No brainer for anyone considering this!

𝑨𝒓𝒆 𝒚𝒐𝒖 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒐𝒘𝒏𝒆𝒓 𝒐𝒓 𝒐𝒑𝒆𝒓𝒂𝒕𝒐𝒓 𝒘𝒉𝒐 𝒊𝒔 𝒏𝒆𝒓𝒗𝒐𝒖𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒊𝒔 𝒖𝒑𝒄𝒐𝒎𝒊𝒏𝒈 𝑩𝑭𝑪𝑴? You might be unsure how much to spend, what channels to focus on, how to set targets, how many emails you should send, where you should send traffic... The amount of decisions you have to make leading up to, and during the sale, is enormous. I’ve managed BFCM sales for the last 5 years, with 7 to 9 figure brands in almost every vertical. I’ve seen the good, the bad, and the ugly. And I know the uncertainty leading up to this time. The questions, the second-guessing, the stress… It can feel really lonely. (I know, I’ve been there.) I'm no stranger to optimizing Meta campaigns late into the night on Black Friday, or getting calls from the CEO/CMO during Thanksgiving dinner. Or banging your head against the wall because someone forgot to put the discount on the PDP page. Every year, I became a better and better BFCM operator. I learned from mistakes and developed systems to never encounter them again. I've trained teams of media buyers and managed full business strategy for 9-figure brands during BFCM. I've seen what is needed to make the weekend successful. From sale design, to targets & tracking, to media channel oversight (TOF & BOF), to daily (sometimes hourly) decisions, to team management and reporting. I've done it all. 𝑨𝒏𝒅 𝒕𝒉𝒊𝒔 𝒚𝒆𝒂𝒓 𝑰 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒃𝒆 𝒕𝒉𝒆𝒓𝒆 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔. If you're a business owner or operator who: • is uncertain how to run a successful BFCM • has never managed full business strategy for BFCM before • has multiple channels they oversee (media, email & SMS, web) • is looking for that extra edge 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖. I've designed an offer to support you and your team during the biggest sale of the year. This includes: • 𝑷𝒓𝒆-𝒔𝒂𝒍𝒆 𝒅𝒆𝒔𝒊𝒈𝒏 & 𝒑𝒓𝒆𝒑 (checklists, team meeting, analysis of past performance) • 𝑫𝒂𝒊𝒍𝒚 & 𝒉𝒐𝒖𝒓𝒍𝒚 𝒕𝒂𝒓𝒈𝒆𝒕 𝒔𝒆𝒕𝒕𝒊𝒏𝒈 (inclusive of your goal margin) • 𝑨𝒖𝒕𝒐𝒎𝒂𝒕𝒆𝒅 𝒉𝒐𝒖𝒓𝒍𝒚 𝒓𝒆𝒑𝒐𝒓𝒕𝒊𝒏𝒈 𝒂𝒈𝒂𝒊𝒏𝒔𝒕 𝒕𝒂𝒓𝒈𝒆𝒕𝒔 (everyone has clarity where they are in relation to the goal) • 𝑭𝒖𝒍𝒍 𝒘𝒆𝒆𝒌𝒆𝒏𝒅 𝒔𝒖𝒑𝒑𝒐𝒓𝒕 (Team meetings & oversight, frequent analysis of performance against targets, guidance on best levers to pull, daily reporting) • 𝑷𝒐𝒔𝒕 𝒎𝒐𝒓𝒕𝒆𝒎 (Recap of performance, insights & learnings to compound for next year) I'm only accepting 4 𝒄𝒍𝒊𝒆𝒏𝒕𝒔 to the full weekend support, because I want to be in the weeds with you, day and night, to ensure the weekend is a success. So if you, or someone you know could benefit from the full weekend support, or pre-sale prep & reporting, please fill out the form below. Look forward to chatting soon! forms.clickup.com/9011525299/f/8…

@LessEgoMoreData Sharing is caring

Here are 75 High Potential A/B-Tests Ideas for brands making over $70,000,000+/year ⚡ And I'm allowing you to steal them from me... Over the past 4 years, we have done CRO for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, Giesswein, Purelei, and 102+ more. One thing I wished for when I was starting out with testing was that more people shared their ideas and thought process. 💡 So, I spent over 150 hours doing analysis for these brands. Coming up with high potential tests for them, sending out free advice. This Figma File Contains 75 Tests Including: - Fully designed Mobile Prototypes - Predicted success rate based on our data - Detailed hypotheses behind the tests If you want them: 1. Like this post 2. Comment “Sharing is caring” And I'll send them to you ✨ (RT for priority access)

@sarah_carusona 🦁

🦁 We're hiring! 🦁 If you're a Superhuman Creative Leader (or know of one) hit me up or apply below! linkedin.com/jobs/view/3999…

@helloitsdrew_ Health

I've gathered 35+ top performing health & wellness brand statics in 1 swipe file on foreplay Giving it away for FREE Use them as inspo for your next static! Just reply 'health' & I'll DM you the link. (must follow)

@sarah_carusona @_alphalion_ It was great to finally meet! And you didn’t listen to me about slack lol

After visiting @Jordan56413265 in Medellín to present and align on the future growth plan for @_alphalion_ , I traveled to Cartegena for a couple days with my husband. “You should delete your slack,” he tells me. The best part? I believe his authenticity in that statement. Choosing the company you work with is important. Choosing the people is more important. Big things coming 💪

@meelonmuskusa Yes

@KatColeATL @drink_AG1 @KatColeATL It was nice to meet you at Sam’s wedding. Congrats and well deserved. I’m excited to watch this next chapter for AG

Stoked to be stepping into the CEO role @drink_AG1. I'm so proud of our product, brand, and team that have achieved serious scale and impact. And I'm constantly inspired by our customers and community. Much to do -- here's to your health!

@Juliethgama2310 Well done bebe! Very proud of you

En CIELA estamos comprometidas a dar lo mejor de nosotras. Agradezco la oportunidad de Impact Hub por todos los aprendizajes en este programa de liderazgo. Excelente experiencia. 🔥

@RobertMSterling 😂😂😂

Being the CFO of a supplement company is the perfect job for me. I was born for this.

@SAMHABIBI_ @USPS @SAMHABIBI_ shot you a DM

2 reasons why @USPS is about to lose hundreds of millions of dollars because of the new Fulfilled by TikTok (FBT) program 1. Fulfillment TikTok Shop requires 2-day fulfillment and tracking information needs to be updated immediately. USPS has an extremely outdated model and tracking information sometimes takes up to 5 business days to get updated. FBT will become the go-to fulfillment choice for brands who want to sell on TTS and not deal with the violation points. 2. Shipping Incentives TikTok is offering a lot of shipping incentives but they will soon only offer it to FBT sellers. Currently, they offer 90 days of free storage and free shipping for orders over $20. I wouldn't be surprised if they offered a service similar to Amazon Prime with 2-day shipping within the next year. They might also only offer subscriptions to sellers who are doing FBT. FBT is still a new program but it will be interesting to see how it's going to impact the shipping wars. Has anyone tried it? How has your experience been?

@sarah_carusona @9operators I probably should update my x handle. That’s the sign of someone that’s not active on here

Since @9operators already dropped guess I should announce this 👇😅 Almost 2 months ago I left my full time job as a Director of ECOM. I didn’t have a fully-baked plan. I only knew 2 things for sure: 1. My husband and I were going to move out of the country for at least a year. We realized that if we were ever going to do it, now is the time. 2. Whoever I worked with next had to align with my values. In comes @Jordan56413265... I met Jordan when I was at CTC. After being promoted to Growth Strategy, I took over his account among a few others. And he was the first client I lost. Then he asked to come back. If he could work with me. I was honored. But shortly after, I left CTC and went in-house at another brand. Nevertheless, we stayed in touch over the years. The more I got to know Jordan, the more I liked him. He’s driven for success, 𝘢𝘯𝘥 he’s committed to transparency, accountability, and data-driven decisions. Add to that his brand continues to grow and has huge untapped potential. Finally, the stars aligned. Starting in July, I will be the new Fractional Head of Growth at @_alphalion_ . I am honored and excited to step into this opportunity for what I believe will be the start of some incredible growth ahead.

@Keenan_Bettany Coffee

@theryandoney Landing pages

I'm super excited to introduce the Lander Library. We created this tool to make funnel hacking incredibly easy. You can research competitors and get inspo for new pages in minutes. Here's how it works: ➡️ Search Any Brand: Type in a brand name and get an overview of their current landing pages, collections, and product detail pages (PDPs). ➡️ Detailed Insights: See the mix of post-click destinations, page details like title and meta info, and when the page was first seen in their ad library. ➡️ Preview and Interaction: Get a preview of both desktop and mobile views. Click through to interact with the actual page. ➡️ Brand Directory: Explore a comprehensive directory of brands, with fresh data added every time you visit. If you want early access to the Lander Library, drop ‘landing pages’ in the comments and I’ll DM you access to the library. I’d love to get you in and hear your feedback!

@obviceo @JamesTyler___ @CoffeeOvrCardio @obviceo shoot me a message to discuss

@JamesTyler___ @CoffeeOvrCardio 600-800k this year

Obvi's having a record year & GAAS/COT has grown from $0 to $2m in its first 10 months. But the brand we acquired - @CoffeeOvrCardio - is suffering bc we simply don't have time to manage it It's a great brand. It needs to find the right home. Any suggestions on what to do?

@HrvojeKaralic Bundle

We’ve been testing Bundle Offers to increase $ for the last 7 yrs Once we’ve pushed a $8 product to $120 AOV So I’ve put the best Bundle offer sections in 1 file Use it and 2x your AOV and Revenue Like + comment "Bundle" and I’ll DM it to you Must follow - auto delivery

@jspujji @NotionHQ Sprint

My first company Ampush scaled paid social for Uber, Dollar Shave Club, Clash of Clans, and many other top B2C companies. One secret we learned early?  The marketing sprint. I have an awesome @NotionHQ template for you to help you execute on priorities fast.. RT and comment “Sprint” and I’ll DM you!