Kenneth Hein

Today’s most ambitious brands don’t want mor ecampaigns. They want systems that drive transformation. That’s why @Adweek named Code and Theory its first-ever Innovation Agency of the Year. Here’s what our model of 50% engineers and 50% creatives made possible in 2025: ▪️The Machine for @Stagwell: An enterprise-level, AI-driven orchestration platform that unifies people, tools and data across the marketing organization. ▪️Experience Transformation Practice (EXT) to close the gap between technology investment and realizing value with measurable ROI. ▪️Engine: An AI-native studio, built to prototype and produce at algorithmic speed rather than human pace, reimagining the relationship between concept and execution for clients like @AmazonAds, @Microsoft, @NFL and @NBCUniversal. Thank you to our clients and teams for building what didn’t exist before. codeandtheory.com/says-a-lot/new…

Developers are shaping the future of AI and IoT — but most brands still treat them like a niche. At #SXSW, Code and Theory's Mike Treff is teaming up with @Microsoft's Scott Hanselman, @Lenovo's Emily Ketchen, and @Qualcomm's Don McGuire to rewrite the playbook on how to actually earn their trust. ◾️Vote now to see this panel take the stage: participate.sxsw.com/flow/sxsw/sxsw…

Introducing the August issue of ADWEEK Google was blindsided when ChatGPT burst onto the scene in 2022, reshaping search expectations. Despite this initial setback, Google Search maintains 90% market share with impressive 12% year-over-year revenue growth to $54.2B in Q2. Pichai insists AI features are actually increasing search frequency. Yet Google faces a strategic dilemma. While its traffic declined 1% year-over-year, ChatGPT and Perplexity saw 180% growth. Google's AI innovations create a paradox — they may retain users but threaten to cannibalize its $200B advertising business. With 77% of AI-enhanced searches generating zero clicks and $85B earmarked for 2025 capital expenditures, Google must navigate a precarious balance between maintaining search dominance and monetizing its massive AI investments. Read the full cover story — bit.ly/43ArOSI 📝: Kendra Barnett & Paul Hiebert 🎨: Matt Chinworth

At Sport Beach, @carmeloanthony reveals which @nyknicks coach, from the '80s and '90s, was the best. Check out this full clip, with Code and Theory co-founder Dan Gardner and Marriott International CEO Anthony Capuano, for the answer: codeandtheory.com/says-a-lot/eve… Spoiler: It wasn't Pitino. #cannes2025 @stagwell

Thank you to @TheWebbyAwards for a wonderful evening. In addition to hanging out with Walton Goggins, the Code and Theory Network took home seven awards. Code and Theory obtained three Webby's for its work with @NBCUniversal, @LeftFieldLabs won two for its work with @Hasbro and @wearekettle won two for its work with @elfcosmetics. Here is the team in all of their post-winning glory.

“We’ve all talked about ‘personalisation at scale’ for years,” said Code and Theory CEO Michael Treff. “It was marketing bullshit. Now, it’s actually possible. We can finally stop wasting time on menial work and focus on what matters: insight, strategy and breakthrough ideas.” Treff joined @TheDrum Awards judging to chat about marketing leadership in the age of AI. Read the full discussion: thedrum.com/news/2025/05/0…

The Digital Innovation Agency award goes to @codeandtheory! Congratulations! #CampaignUSAOY