ADWEEK

The June issue of ADWEEK is here. @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjulaacharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @ROLEX and @Bulgariofficial. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum.

.@Gap's latest campaign? The Hailey Jean, in partnership with Hailey Bieber. It comes in two fits across six washes, with personalized details like Bieber’s signature printed inside the pocket lining and 1996 branding. adweek.it/4yi0GoM

New: Publishers are rushing to bulk up their video offerings, including Semafor. The news outlet has hired Fortune Media's Adam Banicki as its new head of video, and has five new shows currently in development. But its strategy is markedly different from most. (1/4)

A coalition of major book publishers and authors has filed a class action lawsuit against @Google, alleging that the tech giant committed copyright infringement in training its Gemini AI models. adweek.it/3TALLpJ

.@Gap has done it again!! The brand is partnering with Hailey Bieber for the limited edition Hailey Jean, available for purchase starting Thursday, July 16.

NEW: Former Google and LinkedIn exec Penry Price has joined @TheTradeDesk's board. The appointment comes as the DSP faces a wave of exec exits and mounting investor pressure, with shares down ~73% YoY. Story for @Adweek: adweek.com/media/the-trad…

Nicholas Braun makes his directorial debut in @Shinola's, “The Restaurant,” which explores how people experience time and how to reclaim it. London-based agency GentleForces created the campaign, and will act as Shinola’s first brand partner. adweek.it/4fhcAqc

.@netflix and @MLB are kicking off their first Home Run Derby together Monday in Philadelphia as part of Netflix’s new three‑year deal replacing @espn, leaning hard into spectacle with flashy fan activations. adweek.it/4f8K4XJ

.@LiquidIV is capitalizing on the hype around the upcoming film @SpiderMan: Brand New Day with product placements in the film, a TV commercial, and a line of co-branded products. adweek.it/4pjJpYm

The biggest opportunities in sports belong to those willing to see the game differently. Hear from @Ashlyn_Harris and Laura Correnti at ADWEEK House: Sports Summit on July 16 in New York. Register now: adweek.it/3QVgtJw

Penry Price, a longtime ad industry executive who previously held top roles at @LinkedIn and @Google, is joining @TheTradeDesk's board. His appointment follows a wave of high-profile departures, including several C-suite leaders and multiple board members. Price joins as investor pressure grows, with the stock down nearly 73% year over year and roughly $60 billion in market value wiped out since its late-2024 peak. Read more 👉 adweek.it/4vsxetK

.@Sephora knows the U.K. is a difficult market. Its first push ended in 2005 after five years of high rents and intense competition. Now it’s trying again with a more locally tuned strategy. adweek.it/4pfnrWi

Doug Zarkin, @Take5_OilChange's first chief marketing officer, has left the Driven Brands-owned company after about a year, confirming on LinkedIn that his chapter ended amid “a period of enterprise change.” adweek.it/4vC7paM

Last week, the @TelevisionAcad revealed the nominations for this year's #Emmys. #ThePitt, #Hacks, and Widow's Bay lead in total nominations, but there are also six ads shortlisted in the Outstanding Commercial category. See them here 👉 adweek.it/3TrwRSD

News: @OpenAI is projecting $100B in ad revenue by 2030. @eMarketer says the entire chatbot ad market won't top $5.41B--meaning OpenAI could miss its own forecast by about 90%. And some scoopy details in my latest adweek.com/media/openais-…

.@Google recently invested in A24 and as @KaraSwisher said, "Everyone lost their minds." But what's actually happening there? At ADWEEK House: Cannes Lions, Swisher shared her thoughts on how the two companies will work together.

After launching the Absolut Icon campaign in June, @Madonna and @AbsolutVodka teamed up to throw an iconic party at #ClubConfessions in NYC with complimentary drinks for attendees from a bar stocked completely with the @Pernod_Ricard brand.

Halfway through the year, the carousel of marketing leadership exits, arrivals, and promotions shows no signs of slowing. See the top marketer moves that have defined the first six months of the year 👇 adweek.it/4y95U6c

Bravoholics, this one's for you. As Kyle Cooke said at ADWEEK House: Cannes Lions, every brand wants to build a community, but no one is actually doing it like @BravoTV.

Commerce Media Meetup, once a casual Minneapolis gathering, has become a nonprofit to close an education and networking gap in commerce/retail media. adweek.it/4vWGY0a

.@AnthropicAI is urging people to keep asking hard questions about AI’s impact on humans with a new film, “Hard Questions,” made by Mother and directed by Myles McAuliffe as part of its Keep Thinking campaign launched in September 2025 to position the company as a responsible player amid growing AI adoption. Read more 👉 adweek.it/4pfgdkZ