ADWEEK

The May issue of ADWEEK just dropped and this month, we’re spotlighting the Marketing Vanguard Award winners. Get more on our class of marketing executives who are striding into the next chapter of the industry with eyes wide open 👉 adweek.it/4tS1oXm

.@andersoncooper opens up the @wbd #upfront presentation with a tribute to @cnn’s Ted Turner

#Upfronts week continues! We're at @WBD's presentation today. Follow along for updates 👀

.@TikTok_US will begin welcoming third-party AI agents that allow advertisers to use AI agents for autonomous campaign development and management. adweek.it/4wpVm1F

Having previously explored how love stories begin, dating app @Hinge is building on its “It’s Funny We Met” brand platform with a series that delves into the honest emotions daters experience before finding their soulmate: skepticism, burnout, or the urge to delete the app altogether. adweek.it/3R2PU4M

Ummm we're not crying. 🥹 @oliviarodrigo brought out @jimmykimmel’s daughter Jane to sing "Get Him Back!" at @Disney’s Upfront.

Heading into @YouTube’s Brandcast on Wednesday, Sean Downey, president of the Americas for @Google, wants ad buyers to walk out with one idea cemented: YouTube is the future of media, and creators are the front door. adweek.it/4uNjdH9

She's here 💘 @oliviarodrigo surprised attendees at @Disney’s Upfront with a live performance of "drop dead.” @disneyadsales

Gold House's Gold Gala featured activations and experiences from brands that share Gold House’s mission. Gold House CEO and founder Bing Chen said these partnerships represent brands authentically engaging in the AAPI culture. adweek.it/49DxFsP

@Adobe 🎧 Listen now: @Apple: adweek.it/4fgMGV5 @Spotify: adweek.it/4nsXvFQ

On this week's The Speed of Culture podcast, Rachel Thornton, CMO of @Adobe Enterprise, joins Matt Britton live from CES 2026 to talk about enterprise marketing at the frontier of AI. Rachel reveals how Adobe helps brands move from fragmented customer data to connected, personalized experiences, and how tools like Adobe Firefly, Adobe GenStudio, and Adobe Experience Platform work together to make that real. She also talks through how agentic AI is changing the day-to-day work of marketing teams, brand integrity when content can be generated at speed, and why the shift from SEO to generative search requires brands to think about a whole new kind of audience. A clear-eyed conversation on the tools, the strategy, and the mindset behind modern enterprise marketing.

.@BuzzFeed pioneered the early social web’s viral playbook, but after its acquisition by Byron Allen, it’s refocusing, along with @HuffPost, on the living room and the ad-supported video platforms led by @YouTube. adweek.it/4395jmB

The @NBCSports team is best-in-class. The audience at Social Media Week got to hear from Justin Karp, Vice President of Social Media at NBC Sports about the major takeaways his team learned from the Paris and Milan @Olympics.

We're less than 24 hours away from the series premiere of @offcampusonpv! Here's what the cast had to say about the series which has already been renewed for season two on @PrimeVideo at @amazon’s upfront.

🚨 A Fourth Wing series is cominggggg 🚨 At @amazon’s upfront in New York, @michaelb4jordan, @rebeccayarrose, Meredith Averill, and Lisa Joy announced the series is in the works at @PrimeVideo with Joy directing the first episode. Casting news is also on the way apparently. How excited you for this adaptation? 👀

Among the highlights from @TeleUniCompany's offerings, the company announced that it will broadcast @SuperBowl 61 in Spanish, it has locked down several new soccer deals, and it will even expand into @F1 with @Apple. adweek.it/42qrCnL

.@FOXTV kept its upfront pitch tight and focused, positioning its “first principles” as a streamlined portfolio of live sports, live news, entertainment and ad-supported streaming. adweek.it/4dyXPPX

@NBCUniversal's 2026 upfront kickoff spanned a two-hour presentation that blended its century-long legacy with a modern pitch, from a Las Culturistas musical opening to ad sales chief Mark Marshall unveiling new adtech and outcomes products. adweek.it/4u0TtXB

.@LiquidIV has launched its summer campaign, “Say Yes,” in partnership with British R&B group FLO. “Say Yes” debuts alongside the brand’s new nostalgia-inspired flavor, Sugar-Free Ring Pop Cherry, in collaboration with Ring Pop. adweek.it/4d3vzVw

.@CroudMarketing has named Valerie Davis as its first U.S. CEO to drive growth in North America and more closely integrate sister agency @bebornsocial. Read more 👉 adweek.it/4tsaI36

Exclusive: @DeepIntentInc has named Ian Colley—most recently CMO of @TheTradeDesk —as its chief marketing officer. Colley joins the healthcare-focused DSP as Trump administration weighs policies on pharmaceutical ads that could disrupt more than $10 billion in annual ad spend.