Parul Dhand

219 posts

Parul Dhand banner
Parul Dhand

Parul Dhand

@ParulDhand

Building a content company for the next 2 decades 🎯 India's best AI ads are being made by us at OnTheRise Media!

Katılım Haziran 2025
103 Takip Edilen26 Takipçiler
Parul Dhand
Parul Dhand@ParulDhand·
scrolled twitter for 10 minutes and saw 999999999 posts related only on one topic, "Claude".
English
0
0
0
6
Arjun Malhotra
Arjun Malhotra@BadCapitalVC·
India is the largest youtube market in the world by user count and has the highest mobile data consumption per smartphone user globally. Most of that consumption is video, short-form especially. But the production layer for indian brands has barely moved. A typical D2C brand still pays ₹2-5L / ad film to an agency or production house. Mid-market brands shoot maybe 4-6 ad films a year. Most AI "creative" discourse right now is very US-centric, but the demand-supply mismatch is way sharper here - and why I think we might be the best market for director-level creative AI to land. Most AI video tools today are just editor-level - they help you cut, color, subtitle, resize. They're useful, but that's work freelance editors already do cheaply & quickly. Director-level AI should be able to take a brief and produce a finished output - including script, voice, visuals, pacing, all of it. What an indian D2C brand actually needs is an AI that can produce a 30 sec ad with regional voiceover, a face that feels real, and a tone that's brand-safe enough to run on instagram or youtube (runway and sora can't produce this yet). That's a very specific problem, and India might be the only market where it's both urgent and large enough to build a standalone company around.
English
21
13
203
17.8K
Parul Dhand
Parul Dhand@ParulDhand·
If I go and ask 100 people, who should we bowl if Phil salt has gotten out and Rajat Patidar is just taking the strike. 101/100 people will say go with a pacer. But the current MI management with the best analysts can't tell so! Zero tactics!
English
0
0
0
121
Parul Dhand
Parul Dhand@ParulDhand·
@physics__wallah x @OnTheRiseMedia_ PW team wanted to show all the features that the VPRP programme has to offer to their students and didn't want it to be boring for the parents to understand the offerings. Hence, we came up with this simple concept to showcase every feature. The video is completely AI-made, and in reality also the VPRP programme offers the exact same features. Two things their team wanted: 1- quick turnaround 2- save a few lakhs in production Fortunately, we did both!
English
1
0
0
10
Parul Dhand
Parul Dhand@ParulDhand·
Wispr Flow is insane. I'm writing all my Twitter, LinkedIn posts. I'm sending all my emails, messages using Wispr Flow. This is not a paid post. This is a pure appreciation for the founders and the team who have built it from scratch. Such an amazing tool. Hope Wispr Flow soon becomes the talk of the town. @tankots what have you built man! Insane!
English
1
0
0
99
Parul Dhand
Parul Dhand@ParulDhand·
@tankots Wispr Flow is amazing, Tanay! Kudos to you for building such a useful product.
English
0
0
0
17
Tanay Kothari
Tanay Kothari@tankots·
my indian cousins are all very hesitant about spending money. to outsiders, it seems like indians are cheap. but something way more interesting is happening. we dropped wispr flow's price from $12 to ₹300 ($3.30) in india. our users started converting at rates we'd never seen in the us. most companies look at purchasing power parity, apply a discount, and think they're done. then they wonder why nobody buys. the math isn't the problem. the mindset is. ₹300 isn't just "cheaper than $12." it's the cost of a month of mobile data, netflix india, or a meal for two. at $12, we're asking someone to choose us over their phone bill. at ₹300, we fit into their life. but it's not just the price. indians aren't "price-sensitive." they're spending-conscious. price-sensitive = wants something cheap. spending-conscious = every rupee must be worth it. so beyond lowering the price: 1/ over-invested in reliability. one crash and you lose trust for months. 2/ responded to every support ticket within hours. 3/ explained every decision transparently. why this price? why this feature? we don't hide anything. the result: 75% of indian users buy annual plans upfront vs 50% in the us. they're not testing it out. they're committing from day one. because we committed to them first.
English
112
59
1.6K
171.3K
Parul Dhand
Parul Dhand@ParulDhand·
@LoyalSachinFan Mitchell has been our legend, with that avg talent he won us big games!
English
0
0
16
2.2K
Jack•
Jack•@Jackistan45·
Rohit Sharma has plenty climax throughout his career to make a worthy biopic on him. If he wins ultimate glory in 2027 then it's gonna be next level. I hope this gonna be true someday.
English
9
55
629
9.2K
Parul Dhand
Parul Dhand@ParulDhand·
@mipaltan Can't wait to see him in his favourite blue 💙
English
0
0
0
135
Mumbai Indians
Mumbai Indians@mipaltan·
𝙃𝙞𝙩𝙢𝙖𝙣, and the 𝗺𝘂𝘀𝗶𝗰 𝗵𝗶𝘀 𝗯𝗮𝘁 𝗹𝗼𝘃𝗲𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲. 💙🎶
English
33
439
3.1K
33.8K
Parul Dhand
Parul Dhand@ParulDhand·
Nobody talks about how GST eats up the cash flow in a bootstrapped business. Sure, we get it from our clients but in a business where 15-20% is what you make, paying 18% GST that gets cleared after 60 days is a mess. It takes a lot to literally build a proper cash flow.
English
1
0
0
66
Tanay Kothari
Tanay Kothari@tankots·
A VC just did something I've never seen before. We had 6 years of runway and no plans to raise. Then she sent me a message that made us reopen our closed $30M round. We'd just closed our Series A. We were burning $200K a month. We didn't need more capital. Then I got a message from a VC at Notable Capital. Most investor emails say: "Hey Tanay, I'd love to learn more about Wispr and your vision." This one said: "I've tried every voice tool in the market. Wispr is my favorite. Here's why. I onboarded my entire family and my entire firm. I sat with each person through the experience. We have strong conviction." I read it twice. Wait. You did what? She didn't ask for a demo. She became a power user. Then ran her own reference checks. I took the call immediately. Turns out, Notable Capital was formerly GGV. And GGV had Hans Tung - someone I'd met my first week at Stanford. I sat in on his talk and thought: "I want to work with this guy one day." 10 years later, here we were. Over the next few weeks, we built conviction in each other. They saw the world the way we did. We made an exception. Instead of waiting for Series B, we did an A2 with them. Most investors ask founders to prove the product works. This investor proved it to herself first. That level of effort is rare. When someone puts in that much work before they even talk to you, you pay attention. If you want a founder's attention, don't ask for a demo. Do the work. Use the product. Form your own belief in it. Then show up with proof, not questions. That's what gets meetings. That's what closes rounds. PS: Chelcie Taylor, you're one of the most special VC's I've worked with ❤️ — Written with Wispr Flow
English
42
14
632
62.4K
Neal Mohan
Neal Mohan@nealmohan·
Excited to bring the power of Gemini to @youtube Creator Partnerships. This is a win-win: ⭐@youtubecreators in our YouTube Partner Program get in front of more brands 🤝Brands find and match with creators more easily
ADWEEK@Adweek

.@YouTube announced that it is repackaging BrandConnect, its tool for connecting YouTube creators with brands for sponsorship deals, into what will now be known as Creator Partnerships—and giving it an AI makeover. adweek.it/4dC08Ca

English
81
23
303
64.5K
kartikey singh
kartikey singh@askwhykartik·
service business is stressful
English
20
0
38
2K
Vidit Aatrey
Vidit Aatrey@viditaatrey·
Introducing Vaani – Your Meesho Dost, India’s first Gen AI-powered conversational voice shopping assistant, designed for the next 500 million users who inherently shop this way. Most e-commerce is built for digitally savvy users who know what they want and how to find it. A large part of India doesn’t shop that way. Shopping here has always been assisted. You walk into a store, describe what you need, ask questions and decide with guidance. That’s what we built for. Vaani brings this offline experience online. It understands natural, real-world queries, asks follow-up questions to clarify intent, and works seamlessly across the app to help users discover, decide and purchase. Early signals are encouraging. Over 1.5 million users have interacted with Vaani, with strong repeat usage indicating early habit formation and a 22% higher conversion rate among users who engage with the assistant. When technology understands you, shopping becomes simpler. When it guides you, confidence grows. And with that confidence, millions more people can participate in commerce. #Meesho #VoiceCommerce #DigitalIndia
English
60
24
380
44.2K
Ami Palan
Ami Palan@markmeyourze·
Looking for a Bangalore-based videographer to shoot the full HYROX participation of @saparthapak at the event on April 12. Kindly DM or tag if you know anyone.
English
6
3
37
4.9K
Parul Dhand
Parul Dhand@ParulDhand·
@FlowbyGoogle can you give 1080p video quality at least to your ultra users? Have to always use a different tool to upscale the videos.
English
1
0
0
7
Parul Dhand
Parul Dhand@ParulDhand·
@ujjwal_sukheja @BainCapVC @AccelIndia @aniketshah30 @saranonearth @justswishin Congratulations, Ujjwal. Here is what we made for you guys sometime back - x.com/ParulDhand/sta…
Parul Dhand@ParulDhand

We made an AI ad film for @justswishin Coming to a new city, living away from your family teaches you how important it is to have something like Swish which is just 10 minutes away. Here is a small digital present for the team. @aniketshah30 A small cameo awaits you!

English
0
0
1
259
Aniket Shah
Aniket Shah@aniketshah30·
Excited to announce Swish has raised $38M in Series B. The love and affection we've received from our customers in Bangalore has been humbling. What started as an idea to deliver fresh food in 10 minutes has quickly evolved into becoming a new consumer category of its own. To all our investors, customers, and team who believed in the vision – a big thank you 💚 @ujjwal_sukheja @saranonearth @justswishin Read more in the first comment.
Aniket Shah tweet media
English
94
25
852
152.7K