Sam Petherbridge

7.1K posts

Sam Petherbridge

@PethAU

App Developer. Consultant. Performance App Marketing

Australia 🇦🇺 Katılım Şubat 2009

1.3K Takip Edilen299 Takipçiler

Sam Petherbridge@PethAU·1 May

Adam, looking at the numbers I'm not sure you have the volume for trial activations — you'd be scraping the bottom of what Meta wants for the learning phase (~50 events/week per ad set), and SKAN signal quality on iOS eats further into that. Worth considering an earlier funnel event instead — app activation or the first key in-app step. Treat trial signup as a KPI you measure, not the optimisation target. Standard performance marketing play when volume is the constraint. Related piece: whichever event you optimise on, SKAN conversion values only update while the SDK is running. Silent push (no notification permission needed) wakes the app in background long enough to fire the update during the trial window — same intervention doubles as conversion lift. Measurement and outcome from one push.

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Adam Lyttle@adamlyttleapps·1 May

Adds are getting clicks Paywall now converts well (when they actually see it) 2 leaks: Install rate after clicking ad is bad: - Possible that my iOS 17+ target is hurting this? - Ad works but app store listing not converting? People weren't seeing the paywall: - It was triggering too late in the user journey - Now it's within 90 seconds of the user being in the app Doing one more final experiment over next 2 weeks: - Campaign that targets trial activations, not installs - Setting a consistent budget and not touching the creatives (let the meta learning do it's thing) And regardless of outcome I'm focusing on next app Hopefully I can crack meta ads with this app. But signs are pointing to poor product market fit. Maybe better luck with next app

Adam Lyttle@adamlyttleapps

Hello, mr bankrupt office. Yes I would like to report a future insolvency.... $160 in sales from $1400 in meta ads Ouch

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Sam Petherbridge@PethAU·27 Nis

@seraleev Is there not rules about subscriptions on there second year that reduce them as well?

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Viktor Seraleev@seraleev·27 Nis

Thanks, Lucas 🤝 Apple Small Business Math Earn $999,999, pay 15%. Keep $850,000. Earn $1,000,001, 15% up to $1M, 30% on the rest. Make $1 more, pay Apple an extra 15 cents.

Lucas Moscon@lucasmoscon__

@seraleev Worth double-checking. Apple applies the 30% only to sales *after* you cross $1M in a calendar year, not retroactively. So, crossing the threshold by $1 costs you an extra 15 cents, not $150K :)

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Sam Petherbridge@PethAU·23 Nis

@terenzeyuen Someone paid to connect your home to electricity, yet you still pay to use it...

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Terenze@terenzeyuen·22 Nis

Sometimes, I still wonder what's the best reply for this. 😅

Terenze@terenzeyuen

★ "I've already paid for iPhone. Why do I have to pay for your app." 🫠🙃

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Sam Petherbridge@PethAU·20 Nis

@DrewPavlou Shocked you are not using a hardware 2FA device like a YubiKey

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Drew Pavlou 🇦🇺🇺🇸🇺🇦🇹🇼@DrewPavlou·20 Nis

Not sure what happened. I have 2FA and strong password. Suddenly my account was broken into and somebody added a spam BTC address. The same spam BTC address shows up across a range of random accounts

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Sam Petherbridge@PethAU·20 Nis

Just what I needed to start the day. Ads rejected for mentioning 2026 and trying to sell a product. I guess @tiktok_us is casting a very wide net

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Sam Petherbridge@PethAU·17 Nis

@DanielLockyer Spent the day with it. Very happy. The only negative is either the model, auto mode or both together churn through tokens. I hit my limits today which doesn’t often happen

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Daniel Lockyer@DanielLockyer·17 Nis

Ok so seems like general vibe is that Opus 4.7 is disliked Next week: we all love it?

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Sam Petherbridge@PethAU·17 Nis

Hit my @claudeai code session limit today. I have not done that in more than 12 months. Not sure if it is I have actually done more or the auto permissions mode makes it quicker to get things done.

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Sam Petherbridge@PethAU·16 Nis

It's not a question of how long but how much spend. Meta works best when you hit their minimum tracked conversation numbers. It used to be about 50 a week, I believe it is lower now. Also when you go to start optimising on revenue, there is a good article on RevenueCat about signal engineering and the benifits of sending notifications to trigger on device conversion events to be sent

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Adam Lyttle@adamlyttleapps·16 Nis

@MSappsa How long did it take for meta to work out the correct target market? The advance+ campaign seems powerful but slow

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Adam Lyttle@adamlyttleapps·16 Nis

Meta ads campaign so far: Screen recording demo USD$36.56 per install User generated content USD$12.86 per install (winning) 7 trial activations across both campaigns

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Sam Petherbridge@PethAU·16 Nis

@seraleev Interesting you are using Sensor Tower, is there a reason? Quite sure the app store ads team use/have access to it

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Viktor Seraleev@seraleev·16 Nis

Cal AI has been removed from the App Store

Viktor Seraleev@seraleev

Wanted to hear from the Superwall CEO on this. Key points: - This payment method is allowed in the US - No issues with App Review approval - Available on request only - All risk is on the developer

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Sam Petherbridge@PethAU·16 Nis

@adamlyttleapps Going to be a pain for business owners when apple remove trends!

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Adam Lyttle@adamlyttleapps·16 Nis

Finally seeing growth after a year being stuck at $70k/month

Adam Lyttle@adamlyttleapps

Sales are "stuck" at $70k/month On one hand it's stable But on the other hand there's no growth My strategy *was*: Building lots of apps to rank in organic results. Revenue grew because of the accumulative effect. But App Store has changed and that strategy feels risky. To fix the "growth" issue: I'm taking the time to build a product suited for marketing. When I looked at my portfolio: apps targeting a single keyword don't translate to meta ads (who cares about a currency converter?) The irony of building in the AI age is that my actual release schedule has *decreased*

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Sam Petherbridge@PethAU·16 Nis

@HHaandr @aribk24 I thought there must have been an exception like that. Though I guess one should never assume it is ok

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Hendrik Haandrikman 🐈@HHaandr·16 Nis

@PethAU @aribk24 (You’re not wrong for being confused by this stuff, by the way. For professional reasons I’m forced to know more about this stuff then any human should be)

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Arib 🇺🇸🇵🇰@aribk24·14 Nis

payment sheets have been ripping lately ARPU with stripe is much higher cause of less fees + higher friction cancellation if ur building an app look into using this only select clients of superwall have access

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Sam Petherbridge@PethAU·16 Nis

@HHaandr @aribk24 So given this how is Whoop allowed to have a form that asks for my credit card when activating a device I purchased in store? Screenshot from 25 Feb in Australia

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Hendrik Haandrikman 🐈@HHaandr·14 Nis

1. You need to use the default browser for an app to web checkout. That’s what Apple says and how Stripe describes the allowed flow on their own docs. This will get your app and/or account banned 2. Retention is higher because people don’t know how to cancel and when the user realizes that, they charge back (which Stripe charges $20 per chargeback for)

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Sam Petherbridge@PethAU·14 Nis

@seraleev has any flagged to to paywalls like this that they are still getting thought?

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Sam Petherbridge@PethAU·14 Nis

With all the talk of automated reviews and tighter policy enforcement hopefully Apple will start cracking down on paywalls like this. I have only been able to access it by long processing on the icon.

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Sam Petherbridge@PethAU·13 Nis

@CARN0N Great for those in cities… have you visited regional Australia in the car?

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Oli@CARN0N·13 Nis

Currently this Model 3 drives ~400km per week. This only costs $14 charging at home. In a comparable petrol powered sedan this would cost ~$125 per week. $111 in savings per week and you don't have to drive... Tesla's are now a no brainer.

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Sam Petherbridge@PethAU·13 Nis

@ios_dev_alb What APIs do you want?

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Enid@ios_dev_alb·11 Nis

All I want from WWDC26 is new SwiftUI APIs

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Sam Petherbridge@PethAU·13 Nis

@seraleev A very easy win if they cared about trust would be automated scanning to ensure privacy and the developers website links are still active and working. So many are broken or redirected to crypto scams. They would cut large numbers of apps this way

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Viktor Seraleev@seraleev·12 Nis

Apple is blocking vibe coding apps (remember Rork and Anything). And at the same time testing automated App Store review. Maybe these are two pieces of the same puzzle. Reduce the load on App Review team. Keep user trust in the App Store intact

Viktor Seraleev@seraleev

While you were sleeping, Apple pulled off a quiet revolution. They silently rolled out automated app review, their answer to the surge of apps driven by the vibe coding trend. Auto-review is the first stage of the review process. Right now it’s rough. The system flags any SDK that collects attribution data as a signal that your app contains ads. Developers are getting hit with auto-rejections left and right. It also automatically detects Firebase anonymous auth as a sign that your app has a login flow and asks you to provide a demo video. The fix is simple though. Just add a note in App Review Information clarifying that your app has no ads and no login feature. Hopefully Apple ships a fix soon and we end up with fast automated reviews for trusted accounts, similar to how Google Play already handles it.

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