Tom Libelt
6.7K posts

Tom Libelt
@TomLibelt
🇺🇸 🇵🇱 🇹🇭 Helped 900+ companies stop competing on price (fixed positioning). Marketed 400+ courses. Ran multiple agencies.
Katılım Şubat 2014
183 Takip Edilen30.1K Takipçiler
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@linkedin_king @tomfgoodwin Marketplaces died
Commodity courses that gamed adwords died
Other than that its business as usual
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@tomfgoodwin @TomLibelt would beg to differ - but as the saying goes, the real riches are in the niches
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I've been taking 5mg Cialis (tadalafil) for about 6 months. Maybe a little longer.
I've actually got it mentioned in my boxing supplements article, as tadalafil is (not currently) banned by WADA, but I tell guys competing to stay up to date.
Here are a few random benefits I got:
-Easier to empty my bladder when I pee. I'm not blowing like a Clydesdale, but the stream is strong, and I go way less often, unless I crushed a bunch of coffee.
-Never had any issues getting it up, but I suspect it's more up. Girth on point. Like a D-battery.
-I initially tried it for cardio benefits, and I can say it's real. I don't have superhuman lungs. Rather, it feels like I just took my inhaler.
-Speaking of my inhaler, I need it less. Like, way less. I'm prescribed fluticasone propionate 232 mcg for daily use, and I have built up extra because I stopped using it.
Obviously, this is not medical advice and just my experience (do your own research, please), but guys suffering from asthma should look into PDE5 inhibitors.
Remember, I'm just a guy who used to get punched in the head for a living who thinks he's smart enough to put stuff into his body without a doctor.
It might be a bad idea, but you only die once, right?
I used to use an online pharmacy, but started using Elite Research USA because it's less hassle and cheaper.
eliteresearchusa.com/products/91835…
David Sinclair@davidasinclair
ED drugs like Cialis & Viagra, when taken as a low dose daily, can help maintain vascular function in brain and muscle, and are a promising, though still debated, approach for preventing & treating dementias. The human data for Cialis (tadalafil) is stronger …🧵
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@kit @nathanbarry
Appreciate the beta mcp invite. Will take it for a spin.
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@brianshinsh Thats not claude
Its a VSC issue
Maximize window and then go back
Text will fix itself
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@adamlyttleapps You had me until you said Claude said
That thing cant even keep count of files its working on...
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I have been defeated by meta ads
USD$3.63 is the lowest I could get this campaign
The economics just don’t work
The brutal postmortem:
1. I tried running different ad sets thinking I would be testing different creatives (more ad sets = quicker testing)
But turns out that meant I was bidding against myself. Driving up costs and burning cash. It took days until I realised this.
2. The reason someone would want to download the app. It wasn’t as strong as I thought it was. Pivoted many times, rebuild many parts of the app, but the economics got worse.
I got stuck in the trap of building more features. Thinking that was the problem. But it wasn’t.
The issue is a value proposition that is too generic and vague. A hard to communicate feature (turn your photos into a video) and seemingly not as much demand for this as I anticipated.
I actually found an interesting demographic: 65+ year olds. Grandparents are downloading the app more than my original target market. Theres something here! But is this the right product?
3. I thought offering lifetime would inject cash into the app sooner. Turns out a broken paywall with no lifetime working beat the paywall with lifetime.
The issue: less people signed up for a free trial.
4. The biggest problem: only 5% of people actually see my paywall. It’s behind the product demo. In this case the demo fires off late in the onboarding process, and if the demo fails (they didn’t accept photo permissions or their library is too thin) no demo shows = no paywall.
5. And the biggest mistake of all: I wasn’t optimising for trial signups. Instead I was optimising for installs.
Asking Claude what my issues were it pointed out: meta is training the audience on people who download free apps. Not training on people who pay for apps.
So that means all that ad spend, all that experimentation, maybe wasted. Arg.
Plan moving forward:
I’m going to be less bipolar about marketing. I was looking for quick results and making changes daily.
A data lead approach says:
1. Show the paywall earlier in the onboarding process
2. Run a new campaigned geared to trial startups with the creatives that were performing best
3. Let the ads run their course. Stop pausing playing changing experimenting. Meta needs time to find the audience.
4. Back to free trial with annual as the default option. Not convinced that lifetime is dead. It’s just about positioning
5. Get some sleep.
Adam Lyttle@adamlyttleapps
This slideshow creative is doing usd$3.63 per install (It was generated with nano banana pro)
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@lkr For copy, out the box
Codex is cleanest
Opus does poetry
But when you start running these against your voice dna codex loses the plot fast
4.6 still most stable
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@Austen This looks like my newsletter images
So does that mean they stole it too?
Logically sound to me
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Look eventually we have to admit that every style of website has been done before
Dave Schatz@daveschatz
copying our site design and presenting it as your own is definitely… a choice lol
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This is how a modern horror movie begins
Yesterday an AI coding agent — Cursor running Claude Opus 4.6 — deleted a production database and all volume-level backups in a single API call to Railway.
It took 9 seconds.
JER@lifeof_jer
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