W Media Research, LLC

Here are @WMediaResearch's Top 10 Trends in Advertising in 2026! 1. The Big Short: The Hidden Risks Lurking Beneath the Forecasts 2. There Will Be Blood: The Supply-Chain Shakeup 3. Honey, I Shrunk the Art Department: Gen-AI Taking Over 4. Advertising Wars: The Rise of AI Agents 5. Rules of Engagement: The Protocols Fueling the Agentic Era 6. No Country for Old Cookies: The New Identity Playbook 7. Measure for Measure: Can We Keep Up With Signal Loss? 8. The Verdict: The Post-Google Era Begins for the Open Web 9. The Day After Tomorrow: The Zero-Click Search Apocalypse 10. I, Agent: When Bots Buy - What Happens to Advertising? READ all 10 trends for FREE here: Everything Everywhere All at Once: The Advertising Revolution Of 2026 wmediaresearch.com/2025/12/01/the… Companies covered: @Adobe, @AdRoll, @Albertsons, @amazon, @AppLovin, @criteo, @Disney, @doubleverify, @epsilon, @Google, @humansecurity, @IABTechLab, @IndexExchange, @integralads, @Meta, @Microsoft, @MSAdvertising, @Novacap_HQ, @OpenX, @prebidorg, @PubMatic, @Rockerbox, @Sincera, @TheTradeDesk, @TikTok, @Yahoo.

W Media Research is celebrating its 3 year anniversary! As a Thank You for our clients and followers, we’re rolling out a special offer: all research documents are just $500 - for a limited time only! For instance: Whitepaper: When Bots Buy – What Happens To Advertising? wmediaresearch.com/downloads/whit… If you’ve been thinking about leveling up your AdTech insights, now’s the time!

W Media Research is celebrating its 3 year anniversary! As a Thank You for our clients and followers, we’re rolling out a special offer: all research documents are just $500 - for a limited time only! For instance: How AI Search Threatens Pubs And Vendors – And What To Do About It wmediaresearch.com/downloads/how-… If you’ve been thinking about leveling up your AdTech insights, now’s the time!

W Media Research is celebrating its 3 year anniversary! As a Thank You for our clients and followers, we’re rolling out a special offer: all research documents are just $500 - for a limited time only! For instance: When DSPs and SSPs Converge - what does it mean for your business? wmediaresearch.com/downloads/when… If you’ve been thinking about leveling up your AdTech insights, now’s the time!

When DSPs and SSPs Converge - how will it affect your business? READ a deep-dive on the coming collapse of the supply chain for FREE here at Marketecture Media: news.marketecture.tv/p/when-dsps-an…

A Ten-Step Battle Plan For The Trade Desk READ an in-depth research document outlining ten actionable steps to diversify and grow TTD's revenue, and position the company as the definitive independent platform for the next decade of advertising. FREE at: wmediaresearch.com/portfolio/a-te… Companies covered: @Amazon, @AnthropicAI, @Apple, @AppLovin, @AppsFlyer, @Google, @Magnite, @Meta, @Netflix, @OpenAI, @perplexity_ai, @PublicisGroupe, @SpaceX, @TheTradeDesk, @Disney, and @Unity.

Viant Q4 2025 Earnings: Proving That Small DSPs Can Keep Up In CTV and AI - Even with Fewer Resources READ an in-depth review of Viant's latest earnings for FREE HERE: wmediaresearch.com/2026/03/13/via…

Marketecture Live just showed the ad industry how conferences should be done. Less marketing fluff, more news-to-use. The standout moment: Ari Paparo’s fireside chat with TTD CEO Jeff Green - covering OpenPath, SSP “house flippers,” chatbot ads, and a bold prediction about Amazon’s DSP. READ my breakdown of the most interesting conference in AdTech for FREE HERE: wmediaresearch.com/2026/03/12/mar…

NEW RESEARCH OUT: When DSPs and SSPs Converge - The rise of Unified Advertising Platforms and the Reshaping of the Programmatic Supply Chain LEARN MORE about the DSP/SSP convergence and its consequences for buyers, publishers and vendors HERE: wmediaresearch.com/downloads/when…

PubMatic Fourth Quarter 2025 Earnings: DSP Losses And AI Ambitions Read a deep-dive on PubMatic's latest earnings for FREE HERE: wmediaresearch.com/2026/03/03/pub…

The Trade Desk Q4 2025 Earnings: Battling Slowing Growth READ an in-depth review of TTD's latest numbers for FREE HERE: wmediaresearch.com/2026/03/02/the…

AppLovin Q4 2025 earnings: The best quarter in AdTech for any company, ever. But will this money-printing paradise not attract Meta's competition? READ an in-depth review of AppLovin's latest results for FREE here: wmediaresearch.com/2026/02/13/app…

Criteo Q4 2025 Earnings: Retail Media Troubles Overshadow Agentic Push READ an in-depth review of Criteo's Q4 earnings for FREE here: wmediaresearch.com/2026/02/12/cri…

Beyond the Hype: How Real Is Agentic AI In Advertising? READ a deep-dive on the potential and the reality of AI agents in advertising for FREE HERE: wmediaresearch.com/2026/02/09/bey…

Let's have some fun with Anthropic's upcoming Super Bowl ad campaign, shall we? === Some Learned Observations on Advertising, Hypocrisy, and a Certain Super Bowl Sermon We will soon be able to witness a most curious spectacle during the Super Bowl, that annual civic ritual in which Americans gather to watch football while being instructed, at great expense, on what they ought to buy. In the midst of this proud tradition will appear a campaign by Anthropic, modestly titled “A Time and Place.” ... READ MORE for free here: wmediaresearch.com/2026/02/05/som…

What does OpenAI's introduction of advertising on ChatGPT mean for buyers, pubs and vendors? OpenAI should not expect as much money to roll in as quickly as some analysts believe. READ an in-depth review of OpenAIs announcement FOR FREE HERE: OpenAI Introduces Ads: What Does it Mean for Buyers, Vendors and Pubs? wmediaresearch.com/2026/01/26/ope…

Here are @WMediaResearch's Top 10 Trends in Advertising in 2026! Trend #10 - I, Agent: When Bots Buy - What Happens to Advertising? The moment consumers stop shopping themselves and begin delegating the task to autonomous AI agents will be one of the biggest turning points the advertising industry has ever faced. READ all 10 trends for FREE here: Everything Everywhere All at Once: The Advertising Revolution Of 2026 wmediaresearch.com/2025/12/01/the… Companies covered: @Adobe, @AdRoll, @Albertsons, @amazon, @AppLovin, @criteo, @Disney, @doubleverify, @epsilon, @Google, @humansecurity, @IABTechLab, @IndexExchange, @integralads, @Meta, @Microsoft, @MSAdvertising, @Novacap_HQ, @OpenX, @prebidorg, @PubMatic, @Rockerbox, @Sincera, @TheTradeDesk, @TikTok, @Yahoo.

Here are @WMediaResearch's Top 10 Trends in Advertising in 2026! Trend #9 - The Day After Tomorrow: The Zero-Click Search Apocalypse Publishers face a harsh reality. Zero-click search is becoming the norm. Early data shows traffic declines between 20% and 60% when AI overviews appear. READ all 10 trends for FREE here: Everything Everywhere All at Once: The Advertising Revolution Of 2026 wmediaresearch.com/2025/12/01/the… Companies covered: @Adobe, @AdRoll, @Albertsons, @amazon, @AppLovin, @criteo, @Disney, @doubleverify, @epsilon, @Google, @humansecurity, @IABTechLab, @IndexExchange, @integralads, @Meta, @Microsoft, @MSAdvertising, @Novacap_HQ, @OpenX, @prebidorg, @PubMatic, @Rockerbox, @Sincera, @TheTradeDesk, @TikTok, @Yahoo.