
Andrew Hogan
107 posts

Andrew Hogan
@ahogan
Ex-professional turned amateur.











2 years ago I knew AI would change photography but didn't really know how Now it's becoming much clearer to me where it's going: A modern photo shoot will be anywhere from hybrid to 100% AI depending on the budget It will be combining different trained concepts: people, clothes, places, light, styles, brand style guides (eg Nike) and it'll be able to generate/iterate lightning fast (eg try different product/ad ideas before producing them to validate them) 🙂 A non-existing 100% AI photo model (person) will be used, or if budget allows a real life famous model (like an influencer) is licensed via an agency which provides the dataset or LoRa (but more importantly the legal rights) There'll be a big legal industry fighting companies using influencers likeness (as there kinda is now already) because that'll be easier with AI 👗 For clothes: try on models are getting very close to perfect, I'd say they're 80% there now. That means any model can wear any clothing that hasn't been worn yet (so just a pic of the clothing from a design app or factory is enough for a model to wear it) 🏡 For places: you might see dataset providers pop up to sell pre-made finetuned models of places like Amsterdam because they're not SPECIFICALLY accurate in the current foundational models, or even indoor spaces 💡 Light/styles: see how companies now sell Lightroom presets, I am not sure there'll be a market for it, but you'll need lots of finetunes on analog film and styles (CivitAI of course already does this for free) ⚡️ Generating content will be lightning speed and can be highly automated too, that means companies can try different products/content and see what sticks before producing them It's hard to predict but if you combine these components you might have the new way commercial/advertisement/fashion photography is done in the future Just my ideas in a rant, might be wrong 😀





🍌 Nano Banana Pro can do GTA: San Andreas pics very well And with Photo AI you can put yourself in it 🤠



Real talk: I’m struggling with how to market all the stuff I’m building. I know it needs to be done and it’s easy to ask ChatGPT for ideas, but ultimately I kinda feel paralyzed.



















