Angus Parker

@dabidoYT @AliAbdaal In all seriousness, thanks for sharing @dabidoYT, hopefully all fixed now.

I didn’t think I would ever like a 404 “page not found” error… But the accidental discovery of @AliAbdaal ‘s one was a real delight. It’s just that perfect blend of tasteful/sincere/humorous. (You guys need to double check your links for Spark’s paid ads though!)

@dabidoYT @AliAbdaal

@justinmooretfam 😅

lol @apmparker

I guess @sponsormagnet is spreading 😭

@TintinSmith @AliAbdaal It's been a pleasure and I can't wait to see what's next 🚀

Today is my last day working for @AliAbdaal For the last 2.5 years, I’ve been his Head of YouTube (I made up that job title). That meant doing everything from coming up with video ideas, working with editors and writers, to pretending I know how to use a camera. I ran the channel while it doubled from 3m to 6m subscribers, and generated millions in revenue. They’ve been the best and most transformative years of my life. And it’s been nothing short of a dream job. When I quit my consulting job at 25, I had no idea where I was going. But I started a YouTube channel because of Ali and somehow ended up working for him 9 months later. It blew my mind. For a long time it felt extremely hard to look beyond the job. I couldn’t believe how lucky I was. But over the course of the job and this year, some things have changed. My learning in the role had started to plateau. Ali got married and moved to Hong Kong. And I started to want a new challenge. For the past 4 years that I’ve had full-time jobs, I’ve also always had side hustles. I’ve used the mornings, evenings, weekends and holidays to pursue exciting projects and learn as much as possible. I didn’t really know what I was working towards, but over time the new dream became clearer. The dream of running my own business became more concrete. I’m 28 now, and I feel ready for it. I learned an important lesson when I quit my consulting job 3 years ago. 100% certainty doesn’t exist. You only need more than 50%, then you're good to go. I’ll remain great friends with Ali and the team. And if my business implodes then I’m sure I can find a way to add value to the team again too. For a long time, the dream was being part of this team and business. And it’s been incredible. So it’s taken me a while to accept the idea of giving up my dream job. But I’ve realised that dreaming is a continuous process, and the new dream is to grow my own business. Ali himself has been nothing short of a life-changing employer, mentor and friend. I couldn’t be more grateful for his presence in my life. I'm sure I'll write a '10 lessons I've learned from Ali Abdaal' thread imminently. I'll share more about my plans in future, but in short I’ll be continuing to help educational YouTubers grow their channels and businesses (send me a DM if you want to connect!). The underlying mission has always been to help educate the world, it’s why I left consulting for YouTube in the first place. I can’t wait. If you want to follow along the journey, check out the newsletter in my bio :) (This picture was taken just after I spoke to Ali about leaving the business, while we were on a team trip in Porto a couple months ago.)

@justinmooretfam @SponsorMagnet I'd agree with what's already been said: 1 is visually appealing but hard to read; I like the idea of 4 but not the main text; others less impressive. One thing I will say is that only no.5 has any visual reference to money which might be something to consider for the others

Creators: Need your brains!!!! Please vote for your fav @sponsormagnet cover design 🤩

@jayclouse Congrats Jay!

2 years 143 videos 4,900,000 views 100,000 subscribers Thank you for watching 🥹

@p_millerd @sachitgupta @DylanoA4 @JustBhavs @mitchellcohen @vtslkshk @Ed_Wi11iam @TintinSmith 🙏🙌🙏

@sachitgupta so many @DylanoA4 @JustBhavs @mitchellcohen @vtslkshk @Ed_Wi11iam @TintinSmith @apmparker

my favorite people are almost always the people working behind the scenes of the creators and big names I get these people, I love that they are doing something different, they inspire me

@justinmooretfam @AliAbdaal I was about to ask whether you’d received this! So glad it got there!

This is hilarious 😂 Just bought @AliAbdaal's new book and it got delivered today... THEN THE SAME DAY just received this package 🤣 😭🙏 Congrats Ali!!! (everyone go buy it)

@gwilymsw I’d not thought of it like this before - interesting parallel 🤔

The thinking seems to be: "I'm exhausted. Can I do this all again, to the same standard as the last 5, 6, 7 years? How painful would it be to let those standards slip?"

A lot of parallels between Klopp leaving Liverpool and big YouTubers quitting: "I'm... how can I say... running out of energy. [...] I'm absolutely fine now. But I know that I cannot do the job again and again and again and again." youtube.com/watch?v=mHYsAg…

@mrgaryfox @AliAbdaal @SahilBloom It’s finally happening…what a day 😂

London bound. Catching up with @apmparker, @AliAbdaal & @SahilBloom.

@nathanbarry @AliAbdaal @sriramk @ramit @ArlanWasHere Ali and I regularly send episodes to each other telling the other one to listen immediately 😂

My goal with Billion Dollar Creator is to produce a show that the top creators in the industry listen to. Based on the recent comments from people like @AliAbdaal, @sriramk, @ramit, and @ArlanWasHere, it's working. Keep the feedback coming!

…and now it’s actually been printed and in stores across the world. Pretty crazy that it started with a Slack message 😂

@jamierawsthorne @jayclouse @AliAbdaal Thanks man 🙏

@jayclouse @apmparker @AliAbdaal Angus helped me loaaaads with a recent hire. Real asset to the creator community and great guy

Was great chatting to @jayclouse about all things hiring - an area not covered enough in the creator space. It's such a vast topic but hopefully we covered a few helpful things I've learnt over the past few years in the interview 👇

Good way to end the year 🚀

@hencubed 👀

WIP 🥷 Cooking up some cute microinteractions — can't wait to drop this one very soon 🙂

@IAmAndrewKirby Very true - one addition I'd make to your list of comparisons: ads disappear, content doesn't (which is implied by the graph but a point worth making)

Lesson: If you are here for a quick buck: Do ads If you are here for a big buck: Do content

Content > Ads • Alex Hormozi builds Acquisition .com through content. • The billionaires on All In Podcast predict that ALL advertising money will be spent on content • Iman Gadzhi stopped running ads and has a 70-people team to create content Here's why:

@polak_jasper This is an incredibly valuable post 🔥

I've managed $90M in projects over 10+ years. Trust me: all great projects share these 11 first principles. Give me 3 minutes and I'll show you: - What these first principles are - Why you should care about it - How you can use them too Bookmark this for your next project. 1) It all starts with why Most project managers think they're getting paid to create deliverables. Bogus. No one buys stuff for the stuff. Businesses buy stuff for the value it creates. Every project is done for a reason. What’s yours? Don’t accept the first answer - dig deep. The purpose serves as a compass for decision-making and lets you tell stories that motivate people. 2) Goals & definition of done If your stakeholders don’t agree on the definition of done, you’ll never finish. Align them before you start planning in detail on what it is that you'll create, and how you'll measure success. Have clients spell out their expectations. Create sketches, show examples - whatever it takes. The goal is to never have the "Huh, I thought we were doing XYZ" conversation. 3) Constraints & boundaries Every project has 4 main constraints: • Time • Scope • Budget • Quality Know what the boundaries are and what's most important to the client. This helps you set priorities and deal with change. If you don't know what you're optimizing for, you'll never hit a home run. 4) People Your project will never be better than the people on it. You need the right team to do the job, not the available people. Think in roles, not in names. Gather a team to do the work, and a steering committee that actively supports you with decision-making. Set clear expectations and give feedback often - even in your steering committee. 5) Big goals, small steps Break down your project goals into major deliverables, and into increasingly smaller pieces using a product breakdown structure. Use other tools like sketches, wireframes, or process charts to elaborate. Make sure that the main problem is solved, but embrace that you don't know some details yet. It's not your job to know everything. It's your job to identify what you don't know and have someone find out. 6) Timelines and milestones No matter how agile or traditional you plan - every project has key dates. Create a timeline and use a work breakdown structure to find out how long each task will take. Make sure your bottom-up timeline matches the expectations of the client before you start executing. If not, negotiate using what you learned about constraints & priorities. 7) Budgets In most modern projects, hours are the main cost driver. Use your work breakdown structure to estimate the cost. Add other known costs like materials, licenses, travel, or training. Finally, add a risk management reserve and a 5-10% management reserve, just in case. 8) Risk management Something will go wrong - it's a matter of when, not if. Be prepared. Identify your risks early on by looking at lessons learned, testing your assumptions, and brainstorming with your team. Rank your risks for impact x likelihood, and apply the TAME framework to find the right response: • Transfer • Accept • Mitigate • Eliminate 9) Dealing with change A single change won't hurt you. 100 will. Define how you'll deal with change before it happens. Establish who can request change and standardize how they do it. I use a Google form - keep it simple. Establish how you'll evaluate change, who will authorize it, and what steps you'll follow to implement it. Keep a change log and overcommunicate change to all your stakeholders. 10) Tools & processes Tools in projects have three main purposes: 1. Communication 2. Coordination 3. Documentation There's no perfect tool that solves all your problems. Use whatever your team prefers, because adoption beats features any day. Insist on a single source of truth. Standardize repeating processes to save time, confusion, and errors. Things like release processes, getting approvals or access, onboarding, and offboarding team members. 11) Stakeholder communication Communication is where most projects fall apart. You need to identify your stakeholders and analyze them. View stakeholders as your partners, not your opponents. The 80/20 principle rules here: spend 80% of your time on the top 20% of your stakeholders. A few can make or break your project. Know for each stakeholder what their interest and influence is, whether they are against, neutral, or positive to your project, and what their needs are. Adjust your communication for each stakeholder accordingly. Which one surprises you most? Let me know in the comments below.

@GeorgeBlackman_ This is so great to see 👏

I made the choice to go off-grid for basically the last 2 months. Reduced client work, stopped 1-1s, stopped script reviews, stopped tweeting. I even stopped writing my newsletter, right when it was growing the fastest it ever has. The result was this: My scriptwriting course is now 26,714 words long. This has been the biggest single project I've worked on in my entire life. Does it need to be trimmed? Maybe. Did I underestimate the size of the project? Yes. But, after months spent right in the weeds, proofreading it as a whole entity for the first time has been completely liberating + terrifying. The Alpha testers will be receiving it next week, and we'll find out if this thing is... anything. To be frank, I f***ing hope it's something 😂 Anyway, gradually returning to business as usual again. In the meantime, if you wanna keep up to date with the YouTube Scriptwriter's Playbook ahead of its FORMAL release early next year, you can click the link in my ol' bio 👆 Cheers! 👋

@PaddyG96 Unbelievable...

“I’ll start a channel I just need $100k first so I can go all in” A 20-year-old said this to me at a YouTube event recently. He then proceeded to ask me for investment. I was pretty stunned. This is a worrying trend I'm seeing a lot lately. Here was my response: Doing YouTube costs $0. Don’t have fancy equipment? Many of my creator friends making $1m+ a year shoot videos and thumbnails on their phone. Don’t have a team? Learn to do it all yourself, this in turn will make you a better leader when you do hire. Don’t have money for expensive courses & training? Lots of the info is out there for free on YouTube anyway, and experience is the best trainer. Have a job so you need a safety net before quitting? Don’t quit the job. Start YouTube on the evenings/weekends. I started by doing this. Didn't go all in on YouTube until I was making $80k/year. Thinking you need “start up capital” to do YouTube is stupid. The harsh reality is people are so afraid of posting low quality videos, they use things like this as an excuse. If money wasn’t a problem, he’d find something else to stop him. The way to do YouTube… is by doing YouTube. Just post videos. Share this message.