Ayush

Quick update. Some of you probably noticed my old acc disappeared. It had grown to 550+ followers before it got suspended a month back. After that, it was basically ghostbanned. I spent weeks, • appealing it, • testing fixes, • and talking to X support. Nothing worked. So I made the call to start fresh acc instead of waiting around. So if you followed me before, I'd really appreciate your support here: @ayush_createss as I build this account back up. And if you're new here, welcome.

I almost stayed a graphic designer. It would've been, • Much easier. • Much safer. • More familiar. Instead, I decided to learn something I knew nothing about. • Paid ads. • Marketing. • Creative strategy. Looking back, that leap of faith was worth more than every design skill I learned before it.

@ecom_rickx so many people rush that part, then end up resetting the thing that was already working

The BIGGEST MISTAKE when scaling your winner: Say you find a winner in your testing campaign and want to duplicate it so you can put more budget behind it. When you duplicate an ad, you can either keep the same post ID or get a new one. Pick a new post ID and Meta treats it as a totally different ad. Doesn't matter if your winner already had clicks, add to carts and sales, none of that carries over. So you're starting from zero. Pick the same post ID and none of that happens. Meta still sees it as the exact same ad, so everything your winner already proved stays attached. That one choice is the difference between a duplicate that flops and one that works 99% of the time. Most guys don't even know this option exists. Now you do.

@maxwobst then you just keep tweaking each step, cuz tiny fixes stack up way faster than people think

how to turn native long form copy into a google funnel: 1. transform long form into an advertorial with claude 2. let claude generate the headlines & descriptions 3. launch native images in a demand gen campaign -> advertorial 4. optimize the funnel with clarity heatmaps use your learnings wisely & adapt them to each platform

@Simon__Rob pulling back to fix the base beats forcing more spend, then scaling feels way less messy later

This year, we went from spending $60K a month on Meta to $20K. We got crushed in the auction because we didn't have the setup to sustain our spend against competitors. TBH? Best thing that happened to us. - Instead of forcing the spend back up, we pulled back and rebuilt as a content machine first. Briefing new videos every single day on Instagram organic, understanding the content game before getting into paid again. - I think most brands right now would be better off doing the same. Understanding the game of content first, without the pressure of sustaining ad spend that isn't working. - If you're struggling: figure out the budget you're comfortable spending to turn your inventory around, and hold that baseline. Statics are usually the cheapest way to sustain it. We have a client spending $400K/month on Meta and 90% of that spend is on our static ads. - Then use the slow period on inputs: new concepts, new angles, briefing content every day. When you push spend again you'll be faster, better, and ready to scale. The market didn't get easier. It gets hotter every year. We just won't get caught again.

@adamtaylorl people keep chasing one winning ad, then miss the part where the whole system is what keeps it going

🚨 I spent 18 months studying what separates brands doing $1M/mo on Meta from brands stuck at 200K. The difference isn't budget. It isn't the product. It isn't even the ads. It's whether they have a creative system or not. I broke down the exact 3-pillar system we used to take a brand from $235K to $750K/mo in 120 days. 35 minutes. Free. No opt-in. Watch the video first. Then read the article below.

@Peter_Quadrel so many people end up staring at reports all day, then forget the only thing that matters is money coming back

Cancel Triple Whale. Cancel Northbeam. Under $1M/month in spend, third party attribution confuses you more than it helps you. I've watched this play out across a lot of brands, one channel or four, retail or pure DTC, and it lands the same way every time. You sign up for clarity. Six months later you have three ROAS numbers for the same campaign and no idea which one to trust. What these tools actually add: - Another attribution layer on top of the ones you had - 4 plus attribution models inside the tool itself - UTM dependencies that break - Data Meta often never even sees Incrementality tests and MMM are still good. You just don't need them until you're well past $1M/month. What to do instead: Channel data is decent now. Use it. GA and UTMs directionally. Shopify gives you first and last click UTM data for free. Standardized benchmarked iROAS multipliers as your starting point. Money in, money out Directional signals Obvious winners against benchmarks. Cut the rest. Your business should be getting simpler, and your attribution stack is the easiest place to start.

@benradack lol now just opening a site is enough, then your feed acts like you already planned to buy

quick complaint - Meta is pretty shady sometimes I went to the True Classic website just to see what their offers look like Didn't add to cart, just looked Then I jumped to Instagram and the first ad I see is an ad from Bylt Basics.... I literally got retargeted by a competitors ad before True Classic Worth noting that I hadn't seen a single True Classic ad till after I saw the Bylt one. There's a good lesson in this No matter how good your ads are, or how much you spend, your competitors ads will be shown alongside yours (if not before yours) Which makes it all the important that you have a strong offer, and killer creative to stand out amongst the noise

@IstvanicMarin most people quit way too early, then they miss the people who were quietly paying attention the whole time

I had brand owners quietly watching my content for an entire year before they finally booked a call, and we ended up working together. I had prospects whose accounts I audited a year back, circle around and become clients. I had a few people book multiple consulting sessions before handing me the keys to manage their Facebook ads. Trust isn’t a switch you flip - it’s something you earn with time and patience.

@clayyroy then the real work starts, cuz building the team is what keeps the wins coming without you

The higher we scaled, the less time I spent inside Meta. And the more time I spent hiring, building systems, documenting processes, improving forecasting and making sure the team could execute without me. That's the part nobody posts about. Building a company is a lot less exciting than scaling ads. But that's what actually gets you to the next level 📈

@binghott lol this keeps getting better, cuz even the rough ai stuff is starting to look pretty usable

We might be cooked Go to your best image ad in Ads Manager and check Meta's AI generated image options. I found a handwritten Post-It note ad in it. And it wasn't terrible...

@Javizecom then it turns into a game of making smart moves, cuz more cash just gives you way more options

ecom gets fun when you start pulling 7-figure back-to-back months. then this happens: - u hire top tier talent - u expand product lines - u expand to new channels - u get killer ad creative teams - u outbid ur competition on meta - u essentially get paid to fly first class

@kylebigley took 4 years before going full time is the part more people need to hear, cuz that grind gets skipped a lot

Since the algo’s back for money Twitter, let me reintroduce myself. Been around the world twice, talked to everyone once, I’ve seen two whales fuck, been to three world fairs. Jokes aside, I’m Kyle. I run TxtCart. Bootstrapping to $10M ARR right now. Was a construction PM in a previous life. Built the company on nights and weekends. Took 4 years before we went full-time. We’ve generated over $100M in SMS revenue for Shopify brands. I think most SaaS pricing is a scam. I think most of you complaining about hustle culture just haven’t found the right thing to obsess over yet. I don’t believe in work life balance, I believe in seasons. I read more books on planes than at home. I spend most of my weekends drag racing. Building the AI Agent for Ecom that talks to shoppers, supporting and closing sales so merchants don’t have to. Who are you?

@antonioventre_ then people wonder why the numbers jump, cuz the whole setup actually works together

Native image ads Long story-based primary text Story-based advertorial landing page These are scaling like crazy right now

@ItsFinlayW so many people keep chasing new tricks, meanwhile the feed has been doing the heavy lifting the whole time

brands doing $500k/mo on Google haven't opened their PMax settings in 90 days they're inside their Merchant Center feed every single week if the new PMax hack thread is what you're reading rn, you're watching the wrong screen fix the feed 🙏

@harryecommerce @Jameseeeey ngl seeing all those rough days pay off hits different, but this is only the start for you guys

$100k in a day ✅ Still doesn’t feel real. A year ago we started this business, and if you’d told me we’d be in this position just one year later, I honestly wouldn’t have believed you. A lot of losses, setbacks, and sleepless nights went into getting to this day. Forever grateful. Keep grinding. 👊 @cjfeth @Jameseeeey @TimpanoDante

@shalevhvs followers grab the eyes, then the buyers are the part that actually keeps the lights on

I just sold a fake AI monk for $170,000 6M followers. 22k buyers on an email list 5,000 people in a community. Everyone thinks the followers are the asset. They're not. The 22K buyers are. That's what someone paid six figures for. The character was just the front door. Did I make the right call?

@ecomtalent 90 days sounds short, but then doing the right stuff every day changes a lot real quick

Julius joined Ecomtalent in March. And quit his full-time job just 3 months later. Now cooking up winning ads for ecom brands for a living. This just shows what's possible if you genuinely lock in for just 90 days. Ecomtalent FTW.

@EcomPadrino_ people are way more into stuff that feels picked for them, so quiz funnels just make the whole thing click better

Quiz funnels are slept on. They don't just collect answers. They show you what the customer actually wants, segment them, and make the offer feel personal before they even see the product. New brand. New quiz funnel. On smoke.

@kylebigley doing the math before the bill shows up saves a lot of pain later, so this is worth checking for sure

Klaviyo changed SMS pricing again. If you're on Klaviyo: - Review your effective SMS rates - Check international markets - Compare your bill before/after - See what flat, predictable pricing would actually cost instead Some merchants are reporting meaningful increases depending on country. Worth doing the math, twice. Run your numbers against ours → txtcart.ai/pricing

@kamal_razzak list posts just keep pulling people into the next point, so the selling barely even feels like selling

people wanted the sauce so I am writing this hungover and sad after England lost here's a 1m spend ad format I rarely see and is easy to do: listicle ad are some of the easiest and most reliable formats you can run lot's of brands are running these as LPs but rarely see them in ads and they're super easy to make you already know how a listicle works. "7 reasons why." etc they naturally create an open loop and they get high watch times and hook rates on meta the structure is already solved. no story engineering, no character arcs, no finding the perfect creator. the format carries the retention FOR you, so 100% of your effort goes into one thing: copywriting. how the format does the heavy lifting: the number hooks. the brain wants the list completed and that itch doesn't close until the last reason built-in retention. 7 reasons = 7 open loops with a visible counter. every reason is a payoff, so even someone who drops at reason 4 leaves with 4 selling points the format allows you to add marketing angles easily for example: a sceptic hook. "I didn't believe X until I found 7 reasons" makes a massive claim big claim but believable where your time is now spent: copywriting Each reason should be the biggest objections or pain points in the industry rank them before (good process for getting in the correct mindset) Your goal is to answer each one and dress it up as content All your claims should be concrete and have a number attached to it where possible. You should add authority cascades ie: 'women, experts and even doctors are recommending this' the way you lead people in is super important too, like, the script should find the person in the place they're usually in and take them to where you want to be, aka from skeptic to extremely happy customer. 'I was like you and now I am x' Throw stones against current methods and mainstream advice - this is your enemy and you are trying to win people over, people want to be smart and be using the latest tech. so let them be smart stack your hardest proof around reason 5, right where doubt peaks smuggle the offer in as the final reason. the CTA wears the format's clothes so the spell never breaks give the viewer a logical alibi somewhere early ("the reviews were too consistent to ignore") and use scarcity with a number ("sold out 5 times this year"). if you're not confident writing story ads yet, start here. the format is the training wheels, the copywriting is the skill.