Dillon Auxier
42 posts
How to make a key employee feel like an owner without giving them ownership:
Phantom equity.
You (and your partners) own 100% of the business. You create a separate document called a phantom stock program. It mirrors your equity but lives outside your operating structure.
It says: “If we ever sell this business, you get X%.”
No liability. No tax consequences. No changes to your LLC or corporate docs.
But if they leave, it goes away.
Now your A player is building the business like they own it. Because in the outcome that matters most, they do.
It's the cleanest way to recruit, retain, and align without giving up control.
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@jefielding Don’t got that dawg in em.
Sounds altruistic but the reality is this is more telling than if they went for a big pivot and failed.
GP still takes an L on this even if recycling is an option.
This is called “playing not to lose”
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Founder closed a $15m Series A (top tier VC) and 6 months later, plans to return the cash to investors. Feels like long term, Claude will displace the product / erode the value. This is really happening, most people are not talking about it, it’s kinda wild.
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The characters are the story.
If you have rich enough characters, the story takes care of itself.
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@defileo @lucasvfa @lusionltd @defilio pos fraud. you’re the problem
just reported impersonation of @lusionltd
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@lucasvfa @lusionltd Not my video, you’re right, this was built by lusionltd, tho it mustn’t stop anyone from building something like this, thanks for the correction sir 🫡 appreciate it
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This $50,000 looking website was built with Claude, the product? A wooden cup coaster.
Apple-keynote dark theme with cinematic lighting: ORYZO PRO/PRO MAX configurator, “37.9% more circular” and “Powered by AI” on the homepage, hand holding real wood.
Design agencies charge $50,000 minimum for sites this clean, take 8 weeks to deliver and require 6 rounds of revisions before approval.
This guy typed prompts and got a launch page that looks better than most real tech companies running real funding rounds.
The product is a wooden disc that costs $2 to make, the website looks like it belongs to a $10 billion startup.
Claude doesn't care what you're selling, only how good the page can look.
The barrier between an idea and an Apple-level launch just dropped to a few prompts.
And some people still say, "To run a business, you need money"
Defileo🔮@defileo
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@DeniseFigma I’ve been using Figma for a decade now. Mobile app has always been bad. Never this terrible. Literally can’t use it
This feels like one of those bureaucratic consensus decisions that was half assed.
Truly a shame. I hope to see Figma pull out of this tailspin and thrive @zoink
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I wish I could highlight and grab parts of Claude’s response and riff a sidebar with it to give it more context/feedback.
Almost like teacher writing in the margin. Good for incremental feedback on long responses.
@jenny_wen @mikeyk
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Dillon Auxier retweetledi
product manager getting Github and Claude Code access
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@bcherny @AnthropicAI I wish the dispatch experience was like expo.
When I spin up a session I should get a QR code to connect the project or session to mobile.
Dispatch has been clunky and not intuitive.
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@BG2Pod gone to shit since Gurley left. Just talking altimeter book.
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Ford shutting down Electric Vehicle production.
Meta shutting down Virtual Reality investment.
Only a matter of time until companies pull way back on Artificial Intelligence.
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Tomorrow on Cheeky Pint: @mansourtarek_ and @luanalopeslara of @kalshi join @matthuang and me to explain how they sued the US government to legalize election prediction markets, and won.
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This episode of Cheeky Pint covered a super interesting new domain for me: the technologies that have rapidly become critical for police work in the US. @glangley of @Flock_Safety describes how they are helping clear over one million cases each year, how the balance of power between criminals and police is evolving, why crime spiked during the pandemic, how police departments are using and fighting drones, and much more.
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