Ethan Denney

Full case study: customers.convertflow.com/stories/peacoc…

Peacock Alley lifted AOV 32% during peak season. No new ad spend. No big discounts. Here's how they made it happen. Peacock Alley needed to capture more from the traffic its store already had. With @ConvertFlow, they got funnel experiments live fast. The funnel Peacock Alley launched: 1. Capture intent before they browse A targeted popup asked shoppers what they were shopping for - bedding, bath, or both. That one question reduced decision fatigue, captured zero-party data, and routed every shopper into the most relevant path before they ever hit a product page. 2. Guide toward higher-value bundles Instead of sending shoppers into collection pages with lots of SKUs, they were guided toward pre-configured sets matched to their answer. Fewer decisions. More confident purchases. Higher order value. 3. Tie incentives to cart value Rather than offering a flat discount upfront, tiered incentives and progress bars nudged shoppers to add more. This rewarded higher spend instead of giving margin away to everyone. 4. Recover hesitant shoppers with context Abandonment popups re-engaged shoppers with items in cart, not with generic messaging, but with recovery tied to what they'd already said they wanted. Each experiment informed the next. Each iteration made the funnel better. Result: +32% lift in AOV. "ConvertFlow enabled Peacock Alley to unlock advanced personalization and conversion optimization, driving a +32% increase in AOV. What excites me most is that we've barely scratched the surface of this platform's capabilities. ConvertFlow will remain an invaluable partner as we scale our luxury bedding and bath business throughout 2026 and beyond." — Chachi Flores, Head of Ecommerce, Peacock Alley Save this if you're working on AOV. The framework works for any high-consideration purchase: → Capture intent early → Reduce decisions, don't add to them → Earn the incentive, don't give it away → Recover with context, not desperation Chachi said it best: "We've barely scratched the surface." A 32% AOV lift is a strong result. But what it really proves is that there was 32% sitting in the funnel the whole time, waiting to be found. That's what funnel optimization actually is. Not a one-time fix. Not a single winning experiment. It's the compounding effect of shipping tests, learning fast, and making the next iteration better than the last. Most brands are leaving that same lift on the table right now. Not because they lack the strategy, but because they don't have the system to find it. The brands that compound fastest aren't the ones just spending the most on ads, they're the ones optimizing their funnel the fastest. Full case study below 👇

We’ve reached the golden era for builders now that innovation is no longer gate kept by highly technical people who usually lack empathy for customers.

@MattEpstein16 @contraben Launch

I’ve been dead silent about this. 39 days ago @contraben hit me up to launch his company. We went to war. -13 script rewrites -456 comments on the edit -3 reshoots The result: mega viral announcement. We’ve rinsed and repeated the same formula across 20 launches. Each drives 100’s of demos and millions in value. I created a 22 page document of my entire strategy so you can copy it. I get paid $150k for this. Rt and comment “launch” and I’ll send you the doc.

@thechrismeade That’s the Greek yogurt spot right? How was it?

@orenmeetsworld that's pretty cool. Will give it a try

perplexity comet can uncover brand ad landing pages and listicles -- fermat, convertflow, replo pages etc if you go on site and then ask it

particl, social blade, perplexity comet, kalodata, foreplay, milled and you can learn a comically large amount about any brand's online marketing effort

Is ChatGPT becoming the next Amazon? ChatGPT now recommends products. An "orders" tab was seen in a recent update shared by Sam Altman. And Shopify released a way for shoppers to check out directly from AI chat tools like ChatGPT. If ChatGPT owns product discovery, recommendation, and checkout... Will that make them the next Amazon? It could mean a multi-store AI-driven cart like Instacart, but for everything. Cool for consumers. Dangerous for brands? OpenAI hired Instacart's former CEO, so it might just happen. Jon Denney and I just dropped a new video, where we discuss: → How AI changes ecommerce → The future of frictionless discovery, and how it could threaten DTC brands → AI funnels Link below 👇

@peeplaja While it’s a bit wordy, above the social proof, they could lead with results or reasons why customers switched off of each platform Ex. 2X faster response times, 25% higher CSAT scores, 5 hours saved per rep, etc.

Heard about a new B2B support software. I went to check it out - in my mind trying to understand how it compares to (or why switch away from) Intercom. I failed to find answers to this. Since I have no urgent reasons to switch, I didn't invest more than about a minute, and didn't look beyond the home page. Our buyer research shows that I'm not alone in such behavior, in fact it's quite common. If someone would switch away from a well-known tool to buy your thing, spell your advantages out right away.

@thechrismeade @jonathandenney Sweet. I think @jonathandenney has a commitment tomorrow, but my fiancé and I are down

@jonathandenney @ethanhdenney Throwing free friends and family class tmrw at 6:30 pm. Wanna come? I’ll add yall to the list?

Day 208 of Owning a Pilates Studio: We have opened location #2 in Coral Gables, Florida 🌴☀️ Day one is 100% sold out 🤯

Started a new YouTube series with @jonathandenney Go check it out 👇

@jonathandenney @DenneyDara @convertflow

@DenneyDara @convertflow Idk I thought @ethanhdenney and I were the last Denney’s out

Do we have a favorite ai landing page builder for Shopify? Asking for myself for a small project.

The wait is nearly over. The DTC event everyone’s been buzzing about is just weeks away! Commerce Roundtable San Diego, Sept 22-23 🌴 600+ of the sharpest DTC, eCommerce, and retail founders, operators, marketers, and agency partners all in one place. Why this event hits different: ✨ Waterfront venue (no boring ballrooms) ✨ Food you’ll actually want to eat ✨ $120K in big ticket giveaways ✨ Networking that actually works ✨ Fewer panels and pitches, more value ✨ Strategy-packed content curated by @iamshackelford Every detail tested. Every speaker vetted. Every moment designed to deliver impact. 70% sold out. Final agency + tech tickets are going fast. Join us before it’s too late! Snag your ticket today: commerceroundtable.com 🌟 Huge thank you to our incredible sponsors for making this event possible! @omnisend @northbeam @Shopify @aspireio @Instantone_ @useonward @kintsugi_ai @Bluecore @brexHQ @supliful @route @Stickyio @zipifyapps @chargeflow @GetStayAI @Trackbee_io @convertflow @nomaddmarketing @LiveRecover @disputifier @upstackdata @VajroHQ @Workspace6_io

@jspujji LinkedIn

One change turned my LinkedIn into a machine that generates 10M impressions: I hired an agency to revamp my profile. Some of their changes felt nitpicky, but they were powerful: • Use a structured bio • Tell a story, not just facts • Backlink to the right sources I asked the founder of the company I hired to coach my team. Want a recording of the 83-minute session + his step-by-step guide? Comment “LinkedIn” and I’ll send it to you.

So much Hormozi hate on my feed. More importantly, the real masterclass was watching what just happened. As a zillennial, pretty sure he just one shotted all of Gen Z 😂 A thread…

Got my hands on this recently, and it saves so much time not having to build growth models from scratch! Plus, it's constantly updated with your latest actual data.

@TalktoHenryJ @jonathandenney send them over!

@jonathandenney @ethanhdenney You're the man. @ethanhdenney mind if I DM you a few company names?

Anyone have Storeleads account? Could really use some help running a few queries.

@Nick_Franklin @asmartbear @ChartMogul Great! Can’t wait to see them

@ethanhdenney @asmartbear @ChartMogul awesome, that's great to hear! we'll be adding a couple of cool improvements in the next week or two before releasing it to all users

Just published a new article! 👇🏾 Your company will stop growing sooner than you think. The "Max MRR" metric predicts revenue plateaus based on churn and new revenue. Many thanks for pressing 🔁 and ❤️! longform.asmartbear.com/max-mrr/?utm_s…

@Nick_Franklin @asmartbear @ChartMogul 🤩 this is exactly what we needed. Love the way you approached the modeling. So intuitive!

@ethanhdenney @asmartbear @ChartMogul Check your account ;) app.chartmogul.com/#/scenarios (there's still a few additions and UX tweaks we want to make before it goes live but the fundamentals are there)