Daniel

Recently celebrated our birthdays, mine and @_valentin's. We’re a day apart. Did it in Bangkok this year with some of the crew and a very serious cheesecake situation. Always good being around the people you build with.

We just helped startups move $66.7M out of Mark Zuckerberg's pocket and into the hands of real people. Everyone complains that "CAC is up" and "ads are too expensive." Meanwhile, our customers just quietly generated $290M+ in revenue... without paying a cent to Meta or Google. 2025 was the year partner-led growth stopped being a "nice to have" and became the survival kit for modern startups. The data proves the shift is happening: 💸 $66.7M paid out directly to creators, affiliates, and partners 🚀 $290M+ in revenue generated from those partnerships 🔥 $34.1M processed in a single month (Nov) That is $66.7M that didn't go to big tech. It went to partners who actually drive results. If you aren't building a partner program in 2026, you are voluntarily paying a "customer acquisition tax." Stop renting your traffic. Own it. Let's see what 2026 brings.

I told our new hire @andrejsshell to make something cool and useful as his first task. He came back with a search experience better than Stripe's 🦄

@andrejsshell 🚀🚀🚀

Starting a new adventure 💯

Today’s a good day for partner programs that want to run smoother. @Andrejsshell joined us as a Product Engineer, and Nikola as Account Executive. One focused on helping teams get value faster. One focused on building the product they rely on. Glad to have both of them in the room.

Empire on Slack… affiliate program on @ToltHQ. Seems fair 😌 👀

We’ve been so locked in building that we forgot to share this one. You can now block commissions from paid social ads. Protect your branded keywords! More like this coming.

@illyism If you believe AI SEO will play a big role going forward, then go all in 😅

So ai seo tracker that I built does the same But there are so many huge vc funded competitors now that it feels extremely crowded What should I do? I do have ideas to outcompete laterally. But it might make more sense to give up and wrap it in the seo agency...

@mynameisyahia @suganthan @ToltHQ Shared this with the team! Let's see what we can do!

@suganthan @ToltHQ I am using tolt…

Me: Attempts to run an honest affiliate program Random dude in India: Let's try 100 credit cards first thing Monday morning Seriously thinking of shutting down the affiliate program, seems to be a magnet for scammers.

“please pay my commissions!” “where are my payouts?” "i dont have paypal, pay me with wise" That’s the reality when payouts aren’t automated. The HeyReach.io team felt it too. They switched from Rewardful to Tolt, and their program just crossed $1m in revenue. Don’t let payouts hold you back 👉 tolt.io/rewardful-migr…

Most SaaS teams today already have a partner program. It’s not tucked away or treated as an add-on, it’s linked right in the footer, sometimes even in the top nav. And it makes sense. For many brands, these programs are now a real driver of revenue, not just a side experiment. Seeing this play out with teams @Vapi_AI, @retellai & @prisma. Start your program here 👉 tolt.com

@PierreDeWulf Facts!

Never underestimate how far an affiliation hustler will go to make $10.

@Jason Thank you @Jason! @ToltHQ wouldn’t be here without @LAUNCH’s support 🚀

If you’re a YCombinator reject, email me your application and let’s talk yc@launch.co

Excited to share a throwback that still means a lot to me. Back when we were at $500 MRR and just got turned down by YC again, I saw a tweet from @Jason Calacanis asking founders to send over their apps. Sent ours in. A few days later Andre reached out and I ended up joining @FounderUni. Time zones meant 3AM calls every week, but it was worth it. That’s where I first met the @LAUNCH crew. Fast forward, Jason, Jacqui, and Andre backed @ToltHQ. Big s/o to them for believing in what we’re building. Remember our public demo day, @ChKashifAli?

Let's launch an affiliate program @ToltHQ

@jessethanley @helloitsolly @linear @circlebackai @getsentry

@helloitsolly @linear @circlebackai @getsentry lol lmao

No Slack No email Every single Senja task is listed in @linear Linear is where tasks are listed, discussed, and executed All our calls are transcribed in @circlebackai and actions are automatically sent to Linear Bugs in @getsentry are sent to Linear Support issues in @getfernand are sent to Linear We've created templates for all our common tasks Every team member is on Linear, and everyone has complete access to everything [100% transparency] Our Linear teams are: - Customer Success - Product - Marketing - Operations - Engineering Our Linear statuses: Backlog - ideas and concepts To do - actions to complete In progress - I am working on it right now To review - someone at Senja needs to review Blocked - someone externally is blocking this Running - this activity is currently running Done - we did it There is no concept of doing work that isn't listed on Linear: if it's not on Linear it doesn't exist

@johnrushx Didn't we help with one of these? 🤔

I've spent $76,082.42 in August 😓 Can you help me reduce this? Contractors: -$10,137.78 Amazon Web Services: -$4,480.12 MongoDB: -$4,251.50 Google Workspace: -$1,913.61 Google Cloud: -$2,134.74 PayPal: -$4,678.55 Exa: -$1,549.00 Cloudflare: -$350.20 OpenAI: -$15,486.83 Anthtopic: -$16,001.22 BunnyCDN: -$170.00 Notion: -$338.00 Figma: -$420.00 Zoho Corporation: -$374.15 Scrshotone: -$146.00 Ghostinspector: -$190.83 DigitalOcean: -$148.26 Imgix: -$808.12 Pinecone Systems: -$61.47 Mailgun: -$96.51 Grammarly: -$144.00 PandaDoc: -$140.00 Jetbrains: -$12.00 Gamma: -$10.00 GitHub: -$14.00 Zoom Video Communications: -$2,434.74 Scrapingbee: -$848.99 Firecrawl: -$175.00 Cursor: -$40.00 Dataforseo: -$100.00 Apify: -$78.00 Devuap LLC: -$19.99 1Password: -$19.95 Statuscake: -$104.48 Atlassian: -$690.00 Perplexity AI: -$204.00 Webshare: -$59.03 QuickBooks: -$75.00 ElevenLabs: -$22.00 Zapier: -$91.13 Apple: -$76.92 Slack: -$137.18 Hushed: -$4.99 StreamYard: -$106.98 Supabase: -$75.00 Microsoft: -$2,319.58 Webflow: -$24.00 Loom: -$15.00 Clerk: -$37.50 Seo Gets: -$29.00 Intercom: -$248.15 Serper: -$1,250.00 Senty Pty Ltd: -$847.27 Hetzner Online: -$864.71 iPostal1: -$9.99 Twilio: -$315.33 Mailjet: -$17.00 Replicate: -$3.50 Crisp: -$540.00 Lordicon: -$16.00 Lovable: -$20.00 Firstpromo: -$84.15 GoDaddy: -$22.19

🇰🇷 파트너 포털은 한국어로 제공됩니다! No, I don’t speak Korean. But the partner portal is available in a few languages now. @speak already set this up for his program, and it’s looking smooth. More translations coming soon on @ToltHQ. Simply, the best.

@thibault_rz @ToltHQ

Don't sleep on affiliates @ToltHQ