🌫️ jay hou

Creative events often have the highest ROI. When done well, they don’t just drive signups - they build community. Last Saturday @smallest_AI, @hyperspell, and @contextkingceo hosted Tipsy Co-Working in SF, turning a nightclub into a co-working space, with cocktails on us. Within one week, 600 founders and researchers RSVPed. Meanwhile, our DevRel team built Roger - a meeting assistant that took cocktail orders from the crowd while we hand-delivered drinks table by table. What started as a playful gimmick became one of the most valuable feedback loops we’ve had. People were curious, engaged, and excited to try Roger and share their thoughts in real time. That’s the real ROI of creative events. Not just signups or feedback - but the moment when a room full of builders shows up as themselves and leaves feeling like they’re part of something.