Sebastiaan de With

Some big personal news: I’ve joined the Design Team at Apple. So excited to work with the very best team in the world on my favorite products. ✌️

@eunifiedworld an indoor redwood?! I’m coming

new addition to coffee club - hedge coffee perfect for photo ops or performative working (theres no wifi). come here when you need your NY cosplay fix

@oliwalkerjones Awesome!

A few photos from our latest $JOBY expedition!

April 1st marks 50 years of Apple. Thank you to everyone who’s been a part of our journey. apple.com/50-years-of-th… #Apple50

@imPatrickT so good. Gorgeous shots.

hello, neo.

@Duderichy looks fun

one of the most batshit insane races to exist

The moment I realized I was going need to find a tougher test for the MacBook Neo😳

@hannaahhn Looks a bit like Ostia. Man I love Italy

i will forever remember how this place made me feel today

@juliasteinberg Love it. Almost moved there.

Point Reyes, CA

@jsngr @signulll Those with product / brand / marketing / design overlap have in my experience always been fantastic

@signulll there might be no excuse to not be able to span product/design/brand/marketing/engineering in the future

the most underrated hire right now is a great product person. when i say product person i'm def not talking about a product manager. perhaps i think there has to be somewhat of a new role. i don't have a good name for it yet but maybe something like "product thinker".. someone with an intuitive grasp of the product as it exists, where it's soft, where it sings, & how to iterate it toward something even sharper. in some sense, this person has to cohesively hold in their head where this product should be 2 years from now & work backwards from that. i say this cuz when building was hard, engineering was the bottleneck & the status hierarchy often reflected that. building is no longer hard. which means the variance in outcomes has shifted almost entirely to judgment on what to build, how to sequence it, & how to talk about it. & the story matters as much as the thing. internally, it organizes the team around a shared model of why. externally, it shapes the interpretive frame users bring to their first experience. you can't retrofit narrative onto a product & expect it to land, it has to be load bearing from the start. the rarest version of this person sits at the intersection of culture & deep technology. someone genuinely bilingual. they know what's technically possible & they know which cultural currents are real vs. ephemeral. that combo is what separates products that feel inevitable from products that feel assembled. before ppl clap back with this person has always been valuable, i know.. i am just saying now they might be the most *important* person in the room. their value compounds like never before.

@poellll @NeubauBerlin @detundrecords this is so extremely good

→ @NeubauBerlin x @detundrecords

@timdesir congrats on 6 years!

Quickly approaching 6 years at Apple on the Design Team (HI)… honestly feels crazy

@usgraphics @icaruslemaitre @spam_generale only large sheets were discontinued, but it's not produced in huge volumes

@icaruslemaitre @spam_generale CC @sdw , I think he shoots film

Fujifilm Velvia 50 is back in stock after a super long time on BHPhoto. There is no other film like it. Big Sur, California, USA. 2020. Shot on Velvia 50, 35mm film, 35mm focal length.

@AetherAurelia @vedantapps We’re so happy to have ya! 🎉

somehow already three days in before remembering to post. I'm back at Apple on the Maps team, as a design engineer. returning somewhere you already love hits differently. really glad to be back

I vividly remember getting my first MacBook and how much it inspired me to become a designer. Really cool to think about how many people who will get to know the Mac with MacBook Neo!

@Coll_eenn 💪

The new MacBook Pro with M5 Pro and M5 Max!

@_robyn_smith vineyard is amazing. I’d go for it

If I’m spending a week in Cape Cod, is it worth the extra money to stay on Martha’s Vineyard or is it fine to stay on the Cape?

@Logo_Daedalus I can't speak for the general tone of this, but my work — design — is inherently deeply emphatic. I found that fatherhood absolutely expanded my abilities profoundly, beyond just technical work. Also, nothing to make you cherish time and use every minute like being a parent

Once you have kids the pretense of childless men trying to “big bro” you becomes so absurd. People who have kids have biologically different brains afterwards— (patrescense) neuroplasticity increases & your brain is fundamentally rewired. It’s like puberty— the childless man trying to talk down to a father is like a teenager talking down to an adult. It’s just ridiculous. There’s no discourse to have. There’s no way to convey what it is they lack perspective on.

@luciascarlet you can actually use express transit mode to just use any credit card, too!

I wish we had clipper cards in Germany so much better than having to buy tickets ahead of time when you just want to randomly hop on public transit

@alessio_joseph @abcdinamo So good

the @abcdinamo Schengen release is delightful. i've always been inspired by automotive and transport company typography and now we have a family of 108 total fonts dedicated to this very genre

@ianzelbo small? Ian the geofence is so big you can literally land a plane on it

I don’t get this, is uber just constantly pinging my location…?