paul V

State of AI in major DSPs - what is really happening? It's June 29th, 2026, and you still have to roll up sleeves every morning to create line items, set up campaigns, and pull reports on your own. All three major DSPs - DV360, Amazon DSP, and The Trade Desk - have announced some kind of new AI or agentic workflow over the past year. But when I open these platforms today, here's what I actually see: 1. DV360 - you are still setting up campaigns and line items and doing optimizations manually. Are there new features that didn't exist a year ago? Yes, two worth mentioning. First, there's an AI chatbot inside the UI. You can ask it questions about your campaign or troubleshoot something. Is it helpful? In general, yes. Second, there's an audience targeting helper - you provide audience persona details and it shows you relevant Google audiences. Is it helpful? In general, yes. 2. Amazon DSP - you are still logging in and creating campaigns and orders on your own. One new thing: you can now choose segments for targeting based on audience persona details you provide in a chat interface. Is it helpful? In general, yes. 3. The Trade Desk - the same workflow as a year ago. So where does that leave us? AI in DSPs in 2026 is mostly a chatbot that helps you find the right audience segment or troubleshoot a setup issue. That's genuinely useful. But it's not autonomous or agentic. What to do about it? Use the AI features that are actually there - the audience persona tools in DV360 and Amazon DSP are worth adding to your workflow.

Trophies won by New York!🔥🏆

We excited for the Knicks tonight? Whatever happened to your basketball team?