Marketing O'Clock

⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode 📰 🪙 CPC is being added to ChatGPT ads by OpenAI 🔆 Some advertisers’ CPC campaigns are live 🚀 Microsoft launches AI Max and some new ad tools 🔵 ChatGPT Ads are now expanding to logged-out users More news from: @TheMarketingAnu, @glenngabe, @juokaz, @PPCKirk, @mikeryanretail, @hanakobzova, @AnthonyHigman, @ThomasEccel, @rustybrick, @Adriaan_PPC, @DarioZannoni, @bram_social, @lilyraynyc, @adhutchinson, & more! Even more news here: 🎧:open.spotify.com/episode/4oNujJ… 🍎:podcasts.apple.com/us/podcast/its… 📺:youtube.com/watch?v=1AMrfJ… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

SURPRISE!!!!!! (… or not.) OpenAI is adding CPC to ChatGPT. Our team breaks down how to change your objective to set your max CPC and some limits you should know about. Thanks @TheMarketingAnu and @glenngabe for breaking down this update! Learn about CPC and other important marketing news on this week’s Marketing O’Clock. 👉youtube.com/watch?v=1AMrfJ…

🤖 Do you need someone (or something) to talk to? Gemini for Home is adding a “continued conversation” feature, which listens in for a few more seconds after your initial “Hey Google” prompt. This optional feature was made to make Gemini for Home converse more naturally. Thanks @glenngabe for pointing this out! Learn how to turn this feature on (or how to keep it off) and listen to this week’s Marketing O’Clock to hear all the important industry news. 👉youtube.com/watch?v=1AMrfJ…

Do you miss going to summer camp? Do you want to learn more about search marketing? Surprisingly, these questions aren’t unrelated. @sengineland's SMX Advanced, occurring from June 3 - June 5, blends together camaraderie with great opportunities to hear insights from industry experts. Order your tickets now and get Early Bird pricing (available until May 2nd)! 👉marketingoclock.com/smx

📞 Hello Google, why are our keywords being matched to irrelevant searches? @AnthonyHigman is asking the hard hitters! These mismatched keywords and searches can incorrectly inflate impressions without reflecting real growth with clicks. Learn about all the Google happenings and more on this week’s Marketing O’Clock. 👉youtube.com/watch?v=TZrfvU…

Google said “you can go to the website”… but only if I can come too More on this week’s episode of Marketing O’Clock: youtube.com/watch?v=TZrfvU…

@smx Advanced is STACKED this year—in the best way possible. 🤯 We’re talking can’t-miss sessions, serious PPC brainpower, and insights you’ll actually want to take back to your accounts. Catch experts like Brad Geddes, Maggie Humphrey and more bringing the heat June 3–5. Don’t miss out—grab your spot (and that Early Bird pricing before May 1st)! 👉 marketingclock.com/SMX

⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode 📰 🤖 Dynamic Search Ads are officially getting the “it’s not you, it’s AI” talk this September 🚫 Google is finally telling back button hijackers to hit the road 🪟 And now AI Mode wants to come with you everywhere More news from: @adsliaison, @rustybrick, @glenngabe, @AnthonyHigman, @BorisBeceric, @semexpertnav, @bram_social, @hanakobzova, & more! Even more news here: 🎧:open.spotify.com/episode/4mjP4D… 🍎:podcasts.apple.com/us/podcast/dsa… 📺:youtube.com/watch?v=TZrfvU… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

Google continues easing us into AI mode… slowly but surely🤖 More on this weeks episode of Marketing O’Clock: @MarketingOClock/videos" target="_blank" rel="nofollow noopener">youtube.com/@MarketingOClo… #digitalmarketing #digitalmarketingnews #digitalmarketingpodcast

YouTube really said: sit down and watch this. All 90 seconds of it.. Don’t miss this weeks episode of Marketing O’Clock: @MarketingOClock/videos" target="_blank" rel="nofollow noopener">youtube.com/@MarketingOClo… #digitalmarketing #digitalmarketingnews #digitalmarketingpodcast

⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode 📰 🖥️Google testing sending traffic to AI Mode from Desktop AIOs 😮A GSC logging error prevented accurate impression reporting ⛓️Google is trying out merging AI Mode into the “All” tab More news from: @Marie_Haynes, @glenngabe, @brodieseo, @ThomasEccel, @AnthonyHigman, @TheMarketingAnu, @Adriaan_PPC, @mikeallen, @JimVandeHei, & more! Even more news here: 🎧:open.spotify.com/episode/68Vts7… 🍎: podcasts.apple.com/us/podcast/ai-… 📺:youtube.com/watch?v=rw1YCD… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

Meta Editing²? Meta has edited Edits with its new update, including adding new templates and improving search tools. Also, you can use new fonts, including an exclusive font from a new movie. Thank you, @adhutchinson, for reporting on these changes. Hear more Meta news and other important marketing updates on this week’s Marketing O’Clock. 👉youtube.com/watch?v=eMpoSo…

SMX Advanced is offering one HECK of a full, fun, and informational itinerary for this year’s event, running June 3 - June 5. Hear insights from many industry experts, including keynote speaker, LinkedIn’s @purnavirji, and join mastermind sessions to workshop with your peers. Don’t miss out (& order before May 1st to get Early Bird pricing)! 👉marketingoclock.com/smx

Who doesn’t want to make any type of math easier?!?! Google Ads' new Customer Acquisition Calculator is right in your campaign’s settings, and helps you calculate conversion values for new customers and adjust your target ROAS. Thanks, @ThomasEccel, for reporting on this new feature! Learn more about new Google Ads news and more on this week’s Marketing O’Clock. 👉youtube.com/watch?v=eMpoSo…

Good performance marketing insights & even better vibes 😎. @sengineland's SMX Advanced event provides ample opportunity to meet your industry friends IRL and to talk about anything from SEO, PPC, and even just life. Join us at SMX Advanced from June 3 - June 5 in beautiful, bustling Boston! 👉marketingoclock.com/smx

⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode 📰 🧮 Google Ads Has A New Custom Acquisition Calculator In a New Place 🥇Google’s First Core Update of 2026 Is Marching Out More news from: @ThomasEccel, @rustybrick, @glenngabe, @gyitsakalakis, @manuelarrufat, @TheMarketingAnu, @herrmanndigital, @PhilKiel, @bram_social, @JohnMu, @methode, @MrDannyGoodwin, @adhutchinson & more! Even more news here: 🎧:open.spotify.com/episode/551kgK… 🍎:podcasts.apple.com/us/podcast/goo… 📺:youtube.com/watch?v=eMpoSo… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

🍎Apple is taking a bite at the business world, announcing its new platform, Apple Business, which has many features to make managing business devices easier. Its most impressive feature, in our opinion, is the ability to enable local ads in maps. Hear more about Apple Business’s features and other news on this week’s Marketing O’Clock. 👉youtube.com/watch?v=x7qLcj…

So Long, Sora! The AI text-to-video app saw the (generated) image on the wall and announced that they’re shutting down. Our team breaks down what we believe to have been Sora’s “biggest flaw.” Learn about recent AI news and more in this week’s Marketing O’Clock. 👉youtube.com/watch?v=x7qLcj…

⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode 📰 📃New PMax Budget Report Is Increasing Transparency For Advertisers 🎇PMax’s New Asset Group Feature Helps With Seasonal Campaigns 💻New Apple Business Platform Helps Businesses Manage Devices 🏆 @ppcsurvey Released Their “The Top 50 Most Influential PPC Experts of 2026” List, With @jyllsaskingales Taking the Top Spot! More news from: @ThomasEccel, @rustybrick, @johnlovett, @aleyda, @davepeiris, @PPCKirk, @adhutchinson, @nikkijumpfly, @AnthonyHigman, @glenngabe, @beXtremeArpan, @bram_social, @RemiKerhoas, @MordyOberstein, @CorbinDavenport, @mcfazeli, @MrDannyGoodwin, @SarahPerezTC, & more! Even more news here: 🎧:open.spotify.com/episode/4pe3eY… 🍎:podcasts.apple.com/us/podcast/sho… 📺:youtube.com/watch?v=x7qLcj… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

Did Meta just throw $100 BILLION down the drain?!?!?!? Mark Zuckerberg announced that Meta’s Horizon Worlds is closing up shop & Meta is feeling the heat. Thank you @elitanjourno & @MikeIsaac for reporting on this! Listen to this week’s Marketing O’Clock to learn more about Meta and other marketing news. 👉youtube.com/watch?v=g641BQ…