amy

@dbabbs, Co-Founder & CTO at @tryprofound: How investing in design helped Profound grow to $1B. 0:00 - From design engineer at Uber to billion-dollar founder 4:17 - Why he chose to invest in design from day one 6:06 - Design as the spark that starts the snowball 9:13 - "Every company on the planet just got a new customer: AI" 13:01 - How they think about designing for AI vs humans 14:25 - Building defensibility as models get more capable 18:50 - Balancing enterprise stability with rapid iteration 22:47 - [Demo] Agent Builder - marketing workflow automation 30:33 - [Demo] Why they chose deterministic interfaces over pure chat 33:01 - [Demo] Ensuring brand voice consistency across all outputs 34:17 - The "Cursor for Marketing" vision 37:01 - Maintaining design quality while scaling 41:27 - The mandatory six-day work week in early days 44:23 - Hiring for passion, ownership, curiosity, and character 49:02 - What makes a design portfolio stand out 52:22 - Visual design, product design, and design engineering 54:39 - Why designers need to understand business metrics 56:22 - The future of design roles as AI capabilities expand 58:03 - Advice for designers wanting to become founders 59:42 - Find inflection points, not just passion projects

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.