MarketingOperators
1.5K posts
@M__Operators
Behind three behemoth brands stand three juggernauts of the marketing world. Finally, they’re giving you a never-before-seen look at what drives growth.
Tomorrow. 25+ ecommerce leaders. Ads masterclass. Free. Online. By operators, for operators. 9ops.co/gnt9ao 🏆 Growth keynotes ⚡️ 10 lightning panelists 🤔 Live MOperators “hotline” Comment with your questions for the hotline! I’ll get em answered. Sneak peek of how to … - Launch new accounts efficiently - Unlock content & creative pipelines - Craft new-customer vs LTV offers - 3x your ad spend like a mf’ng boss - Create a community-led flywheel - Unite your media with retention - Build 1–2 “peaks” each quarter - Demystify + deploy incrementality - Contribution margin by channel - Attract influencers & affiliates - Produce a flood of partnership ads - Add AI into your creative process And here’s the lineup ↓ - @couuor, CMO at Ridge - @codyplof, Jones Road Beauty - @connorrolain, HexClad - @mikebeckhamsm, Simple Modern - @Seanfrank, CEO of Ridge - @JasonPanzer, HexClad - @mbertulli, Pela Case x Lomi - @MehtabKarta, Karta Ventures - @KatyMimari, CEO Caden Lane - @ChereneAubert, Growth Capital - @BryanECano, True Classic - @mirandpettinger, GLAMNETIC - @jerelblades, Growth at Tushy - @RSteveData, @CommnThreadCo - Yingying Kuang, VP Mkt. at Kitsch - @oliviaakory, @HausAnalytics - @MacCoyMerkley, Portland Leather - Perry Coneybeer, @AppLovin - Russell Breuer, CEO @spotandtango - @sarah_carusona, BA Commerce - @JennaHabayeb, Posh Peanut - Cathy Sun, @AxonAdsManager - @ImChaseMohseni, @creativeoshq - Rico Mirabelli, @DUDEwipes 9ops.co/gnt9ao
What advice do you have for someone launching a Meta Ads account from scratch? Like, $0 in historical spend. No pixel data. Nothing. What should I expect?
A few weeks ago I got the opportunity to help @SahilBloom with his incredible new brand Wild Roman. He wanted to know what I would do if I were starting a new brand or running Wild Roman. I said that’s easy, let me just tell you everything I would have done differently while building Jones Road. Here are a few of the top things I told him: 1. Be Customer Obsessed - Build the habit of talking to customers from day 1. 2. Build A Creator Flywheel - This would be my main marketing strategy out of the gate. Seeding, gifting, 3. I wouldn’t hire a head of growth at the beginning. There is a new role I would hire that is going to be the next version of head of growth for our industry. 4. I would keep opex super super low and get really good at AI. 5. I would hold off at running aggressive paid social as long as possible as a constraint/ forcing function to get really good at other ways of driving high intent traffic. Wanna know the role I told him to hire and the rest of the mistakes I made that influence how I would build and grow a new brand? I’ll be talking about it at this week’s ads masterclass during the live MOperators Hotline. 9ops.co/wE948h
don’t ever say m ops doesn’t share actionable marketing advice…
I owe Meta an apology a little bit. Meta definitely has its challenges, especially with reaching new customers, exclusions, etc. But they’re working hard on improving and I can promise you they have made it a really big focus to hear advertiser feedback and act on it. Expect a lot of upcoming products to help here. But that being said for a few years I’ve said that Meta is a mid funnel channel that is bad at reaching new audiences. But it’s not entirely true. Meta is great at what you ask it for and provide to it. I’ve treated Meta like a mid and bottom funnel channel and in turn I’ve optimized it for that. That’s fine if that is what you want, and it’s fine for earlier stages in a DTC business. But Meta does have the ability to be a full funnel channel if you play the game correctly. And for a multitude of reasons I think it’s necessary to play this game for most brands. I think Meta is about aligning hour creative strategy with your media strategy, signal strategy, measurement strategy, post click strategy, and offer strategy. The game is about reaching new audiences and it’s not an either or game. You need these all working together. Meaning you not only need diverse creatives to reach these audiences, but a standard purchase objective only might not be what you want. You may need to have a different offer for them, maybe a different pixel, and you can’t optimize to 1 day click if what you really need to do is build demand and consideration. TLDR is there is a different playbook for demand creation vs demand capture on meta at scale and you need all these pieces working together to create and capture demand, which is the only way to keep growing. You gotta give it the right inputs.
