Mo Builds 〽️
565 posts

Mo Builds 〽️
@0xato
Building & scaling mobile apps 📱 iOS dev · AI enthusiast ASO & paid ads Road to $10k MRR 🚀




Sales are "stuck" at $70k/month On one hand it's stable But on the other hand there's no growth My strategy *was*: Building lots of apps to rank in organic results. Revenue grew because of the accumulative effect. But App Store has changed and that strategy feels risky. To fix the "growth" issue: I'm taking the time to build a product suited for marketing. When I looked at my portfolio: apps targeting a single keyword don't translate to meta ads (who cares about a currency converter?) The irony of building in the AI age is that my actual release schedule has *decreased*

Marketing vs Building? Years of freelancing Made 6 figures $$$ Quitting slowly Increasing apps revenue Have 8 apps in the market Making ~$4k(7 apps) + $1k new app Spent 6 years building and resulted in ~$4k Spent 20 days on marketing, new app made $1.1k We developers sometimes forget why we build apps > Earn money This is our purpose But most of the time we are waiting for users to come Are you still waiting for users without Marketing?


@athcanft they started to use ai (the app don't have any ads, just tiktok sdk)


App Store final BOSS 💔🙏💀😭




This app makes $300K/mo turning dog training into Duolingo → 100K downloads/mo → Streaks, XP, bite-sized lessons → $8/wk to learn "sit" & "stop barking" YouTube teaches this free But YouTube won't track your dog's progress Or nudge you to train daily Gamify everything



I am obsessed with @RevenueCat mobile app these days Tracking each trial convert time 😄 In 11 minutes, I will have $22.5 more in my pocket 💵 One hour ago, one trial converted +$22.5 💵 Waiting 5 more trials to convert today If the rest of the trials convert, I will change my mind about free trials 😂



Some developers try to reduce refund rate using refund saver. At first glance, it looks like a win. Yes, refund saver lowers the refund rate. But it doesn’t reduce unhappy users. What does a user do when they expect a refund but get denied? They leave a bad review. Or worse, report your app. You’re lowering the metric, not fixing the problem. High refunds usually mean: - pricing is too aggressive - product quality doesn’t match expectations You don’t need a refund saver. You need to understand why users are unhappy.

Surely tech bros can't really be falling for this "first one-person company to hit $1B with AI" NYT story Dude is out here using fake Doctor Facebook ads to hawk boner pills and weight loss drugs to old people (h/t @thattallguy)

















