Rachel Nyswander Thomas

3.9K posts

Rachel Nyswander Thomas

@Rachel_N_Thomas

@TAG_today Chief Operating Officer. @safe_brands Advisory Board Chair. @MobilizingMSD Cofounder. Mum x 3. She/her. Views are my own.

Washington, DC Katılım Aralık 2010

1.2K Takip Edilen999 Takipçiler

Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

ARE we keeping up with the criminals? How DO we know what’s a “good ad” or a “bad ad”? WHAT are the gaps in our digital ad industry defenses? No one knows that state of play better than @IndexExchange’s Roshan Gupta, @Magnite’s Brian Buttray and @tag_today’s own @MPLydenIV.

Manhattan, NY 🇺🇸 English

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Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

Great question from @magnite’s Brian Buttray for…anyone in digital advertising: Are you connecting ALL sides of the house in your #brandsafety strategies?? (Spoiler Alert: if you’re not…its not a sound strategy.) #SOTF #NYC @TAG_today

Manhattan, NY 🇺🇸 English

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Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

What’s on #brand safety legend @dentsu_global’s @digitaldeva’s 2024 priorities list? AI: learn from our past and build it in from the start! MFAs: Find / finalize industry solutions. And she’s optimistic that the @TAG_today Community can make leaps forward together (Phew!) #SOTF

Manhattan, NY 🇺🇸 English

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Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

Leveling Playing Field for Small/Diverse Pubs… - Wake up ad industry 🟢 - Sunset Block Lists 🟠 - Deal w Categorization 🔴 - Access to TAG BSC Seal 🟠 - PG not PMP deals 🟠 - Sort MFA sitch 🔴 Work to do, but @TAG_today community is committed to all lights lights. #SOTF

Manhattan, NY 🇺🇸 English

Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

How important is ad funding to the continued project existence of small, local, and diverse news publishing? @blackenterprise’s @JustinBartonNY and Daily Voice’s @TravisHardman agree: VITAL. Is your ad spend helping or hurting these vital voices? #SOTF #NYC #BEBOLD @tag_today

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Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

Talk about living #trust and #transparency. @NBCUniversal’s @BillMorrowNJ knows NBCU might have up to 1% #adfraud even while @TAG_today certified, so they “add a little extra” - from 100M impressions to 102M - to ensure every impression billed is viewed by humans. #SOTF #NYC

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Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

What is “True CPM”? The CPM you know you’re paying + all of the additional costs pinned on in an opaque supply chain. Important truth from @tag_today CEO @mikezaneis: we have never had a brand cut its CPM by less than 20% using TAG TrustNet. 🤯 #transparency #brandsafety #SOTF

Manhattan, NY 🇺🇸 English

Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

Every dollar of media investment should be of value to your investors. For that to be true we have to solve for interconnectivity and trust. Wise words from @kenvue’s @anderlopezochoa at @tag_today’s State of the Fight #SOTF #NYC @tag_today #transparency #brandsafety #sharedtruth

New York, NY 🇺🇸 English

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Rachel Nyswander Thomas@Rachel_N_Thomas·18 Eki

Here we go… @tag_today’s 8th annual State of the Fight is off and running with CEO @mikezaneis encouraging the entire TAG Community to BE BOLD! #SOTF #NYC #BEBOLD

New York, NY 🇺🇸 English

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Rachel Nyswander Thomas@Rachel_N_Thomas·4 Eki

100% our best TAG ADvocacy Day yet!

TAG@tag_today

#ADvocacyDay is TAG's #publicpolicy event & this year it running in both #London 🇬🇧 & #DC 🇺🇸! We had colleagues from @FBI, @NCSC, @ukhomeoffice, @CISAgov, @IPRCenter, #USSenate, @TheFCA, @ad_association, @scsp_ai & more speaking about #publicpolicy in #digital #advertising 🤝

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Rachel Nyswander Thomas retweetledi

TAG@tag_today·29 Eyl

Round 2…Fight🔔! For the 2nd year running, we are a Cybersecurity Awareness Month Champion🎉 Make sure you keep up to date with hubs.ly/Q023qmqW0 for hints, tips & useful resources. Become a champion👉 hubs.ly/Q023qp7q0 @StaySafeOnline #CyberSafeBoo #StayCyberSafe

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Rachel Nyswander Thomas@Rachel_N_Thomas·13 Eyl

Just done chairing BSI's Advisory Board meeting, one of the most interesting/valuable/thought-provoking on my calendar. Great chats re transparency, MFAs & diversifying what #brandsafety looks like. Not familiar with BSI? Hustle on over to @safe_brands. You can thank me later.

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Rachel Nyswander Thomas@Rachel_N_Thomas·28 Ağu

ICYMI: @ANAmarketers June transparency report found 14% of spend in private marketplace deals went to made-for-advertising sites - just 3% less than the open marketplace. Transparency in ad spend, brought to you by @tag_today's TrustNet w/@DltFiducia. adweek.com/programmatic/p…

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Rachel Nyswander Thomas@Rachel_N_Thomas·22 Ağu

“Stopping malvertising is really hard from a law enforcement standpoint,” @TAG_today's @MPLydenIV said. “Doing so requires the industry to come together and self-regulate.” - @adexchanger #brandsafety #malvertising #threatintel adexchanger.com/online-adverti…

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Rachel Nyswander Thomas@Rachel_N_Thomas·17 Ağu

"Weakening advertising marketplace conditions are projected to accelerate the proliferation of malvertising, according to the first in an ongoing series of 'threat assessment' reports published for the ad industry by @tag_today."- @MediaPost mediapost.com/publications/a…

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Rachel Nyswander Thomas retweetledi

TAG@tag_today·3 Ağu

The latest TAG Today is out NOW! We announced the 1st member companies to achieve the Certified For #Transparency seal, updates to the #antimalware & #antifraud guidelines, team member spotlight with our Threat Intel Intern, Rylan Dawson & more! 👉 hubs.ly/Q01ZC5Cv0

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Rachel Nyswander Thomas@Rachel_N_Thomas·26 Tem

Congrats to @adform @doubleverify @FrameplayCorp @HorizonMedia @integralads @Omnicom @OpenX @OracleDataCloud @octillion_media @xandr for being the first to achieve @TAG_today's Certified for Transparency (CFT) Seal! Learn more: hubs.ly/Q01YNPvD0.

TAG@tag_today

ANNOUNCED: The FIRST TAG Members who have earned the Certified For Transparency seal! 🎉🥳 Read the full story here 👉 hubs.ly/Q01YNPvD0. Check out the TAG Registry here 👉 hubs.ly/Q01YNK-20 #EnableTransparency #digital #advertising #standards

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Rachel Nyswander Thomas@Rachel_N_Thomas·11 Tem

@TAG_today's CAF v9 strengthens use of TAG-ID; ensures clear responsibility in ad fraud events; requires SSAI vendors use VAST HTTP headers. Bottom line: - MORE transparency💥 - BETTER preparedness💥 - STRONGER security💥 #digitaladvertising #adfraud #brandsafety #cybersecurity

TAG@tag_today

📣 GUIDELINES ALERT! 📣 The updated Certified Against Fraud guidelines is now LIVE! Head over to hubs.ly/Q01XgcZS0 download the latest version 📚💼 Need a hand with the guidelines? Email us at info@tagtoday.net & we'll come back to you! #AdFraudPrevention #digital #ads

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Rachel Nyswander Thomas@Rachel_N_Thomas·10 Tem

I recognize almost nothing in my Twitter feed at this point. Just a sea of junk ads and accounts I have no interest in following. Friends in #digitaladvertising #adtech #privacy #CyberSecurity… Where are you spending your time - Threading? Spilling? Toggling btw the two? 🧐

Washington, DC 🇺🇸 English

Rachel Nyswander Thomas@Rachel_N_Thomas·5 Haz

"@safe_brands' @LouisJonesIV said many advertisers are waiting to see how levels of 'toxicity' and hate speech on Twitter change as the site appears to slant toward more right-wing users and as the U.S. election season draws near..." #brandsafety wsj.com/articles/twitt…

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Keşfet

@IndexExchange @magnite @tag_today @MPLydenIV @TAG_today @dentsu_global @digitaldeva @blackenterprise