David
418 posts

David
@_hobbz
Helping clients grow through lead gen.














6 days after Adobe they announced they're acquiring Semrush. How it's going:





"Most of the major legacy SEO tools are giving you insights and data based on old paradigms that don't align with the information retrieval state of the art" unfortunately true Doing M&A as GM of Moz, I spoke to many of the medium / large SEO tools companies legacy companies are solving legacy company problems they have tech debt and sunk costs just to maintain the service they're currently selling what % of overall investment is going to TRUE R&D that aligns with the modern IR landscape? Shockingly small % The question being asked of C-suites in the SEO tools space is: "how can we make this legacy service more profitable??" It's NOT: "Wow our core technology no longer aligns with the realities of the search & AI ecosystem. We need to fundamentally rethink things, how can we do that?" the place I see advancements being made is by smaller, focused experts @dejanseo @cyberandy @mktbrew @ziptiedev




















