A reminder from Atomic Habits:
New goals don't deliver new results. New lifestyles do. And a lifestyle is a process, not an outcome. For this reason, all of your energy should go into building better habits, not chasing better results.
🎉 Big news! Philo Core subscribers now get access to HBO Max Basic With Ads Plan and discovery+. More shows. More movies. Endless entertainment. @hbomax@discoveryplus
Head to your account page to activate your subscriptions today! philo.com/blog/philo-cor…
Philo Brought the Signal and their Sea Legs to Cannes
We sat down with Reed Barker, Aulden Kaye Yi and Kyle Turner from @philoTV to dive into what makes their CTV strategy click and why buyers are paying attention.
From FAST channels to frictionless programmatic, this crew is charting their course and proving that streaming does get smoother when you talk shop with a view of a yacht.
Highlights from the deck:
- How Philo became the cable replacement for entertainment + lifestyle fans
-Making programmatic easier with first-party data and logged-in audiences
-Rolling out a new FAST experience that hooks users and keeps them in the ecosystem
-Why pause ads might finally scale in CTV
Watch the full episode here: youtu.be/EvsC1vZrnmI#HotYachts | @marketecturetv | The Advertising Forum | AdTechGod ®️
At a recent MTM Forum, we had leaders from @Sephora, @Gap, @philoTV, and @Abbott share their insights on brand love, transformative partnerships, and the future of social-first marketing.
Check out the full forum recap here: bit.ly/3Fm2CWH