Casey Yandle
55.4K posts

Casey Yandle
@cyandle
Founder of FREQUENCY27. Husband, Dad & Cancer Survivor. Tweets are my own.
Cleveland, OH Katılım Nisan 2008
391 Takip Edilen1.9K Takipçiler
Casey Yandle retweetledi
Casey Yandle retweetledi

Yann LeCun was right the entire time. And generative AI might be a dead end.
For the last three years, the entire industry has been obsessed with building bigger LLMs. Trillions of parameters. Billions in compute.
The theory was simple: if you make the model big enough, it will eventually understand how the world works.
Yann LeCun said that was stupid.
He argued that generative AI is fundamentally inefficient.
When an AI predicts the next word, or generates the next pixel, it wastes massive amounts of compute on surface-level details.
It memorizes patterns instead of learning the actual physics of reality.
He proposed a different path: JEPA (Joint-Embedding Predictive Architecture).
Instead of forcing the AI to paint the world pixel by pixel, JEPA forces it to predict abstract concepts. It predicts what happens next in a compressed "thought space."
But for years, JEPA had a fatal flaw.
It suffered from "representation collapse."
Because the AI was allowed to simplify reality, it would cheat. It would simplify everything so much that a dog, a car, and a human all looked identical.
It learned nothing.
To fix it, engineers had to use insanely complex hacks, frozen encoders, and massive compute overheads.
Until today.
Researchers just dropped a paper called "LeWorldModel" (LeWM).
They completely solved the collapse problem.
They replaced the complex engineering hacks with a single, elegant mathematical regularizer.
It forces the AI's internal "thoughts" into a perfect Gaussian distribution.
The AI can no longer cheat. It is forced to understand the physical structure of reality to make its predictions.
The results completely rewrite the economics of AI.
LeWM didn't need a massive, centralized supercomputer.
It has just 15 million parameters.
It trains on a single, standard GPU in a few hours.
Yet it plans 48x faster than massive foundation world models. It intrinsically understands physics. It instantly detects impossible events.
We spent billions trying to force massive server farms to memorize the internet.
Now, a tiny model running locally on a single graphics card is actually learning how the real world works.

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Casey Yandle retweetledi
Casey Yandle retweetledi
Casey Yandle retweetledi

Brilliant SEO read about content types to survive Google Zero (a concern for publishers).
Including content types related to transactional pages, original research & lots more.
-> 17 Content Types to Survive Google’s Zero-Click Future by @CyrusShepard signal.zyppy.com/p/content-goog…

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Casey Yandle retweetledi

Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content
Google prefers the later
IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now
via @ChouinardJC

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Casey Yandle retweetledi

Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳
Introducing Algorythmic: my new SEO and AI search consultancy.
For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search.
Now I'm channeling all of that into something of my own.
Through Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more.
I'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won "Best Enterprise SEO Team" in 2025, according to the Search Engine Land awards!).
Algorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience.
Check out the comments for the link to my new site.
BTW, if you're curious about the name Algorythmic: it's a mashup of "algorithm" and "rhythm." If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments.
I'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!

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Casey Yandle retweetledi

Almost a year of inflated impressions? Could this error have caused some of the alligator graphs we have seen? -> Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll out in the coming weeks. searchengineland.com/google-search-… via @MrDannyGoodwin

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Casey Yandle retweetledi

Casey Yandle retweetledi

Update: I shared earlier in the week that something was off about the data in GSC (beyond scrapers) - Google has now confirmed this.
An update has now been added to the data anomalies page related to Search Console, suggesting that this has been an issue from May 13th 2025 onward.
That goes back almost a year, with the latest obvious increase (primarily in impressions) being something that will likely be addressed over the next few weeks.
There are two parts of this notice that are important for us to highlight as SEOs:
1. This has been an issue for almost a year
With this in mind, I would expect a drastic drop in impressions to occur within the performance report in the near future. So when that happens, don't panic with the knowledge that it is approaching.
2. The notice is only for impressions (which goes against what I reported on)
An example that was included in my post from earlier in the week explained that several sites in the US had received merchant listing CLICKS for the query "product", which makes zero sense. There are also no merchant listing-related results that show for this query.
In any case, you're now aware of some upcoming changes to your GSC impressions data in the near future, which I would expect to also have some influence over a smaller number of clicks if Google is able to address the root cause of the data anomalies.

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Casey Yandle retweetledi
Casey Yandle retweetledi

Gemini's Brand Authority Map
authority.dejan.ai
These 2,883,072 brands live rent-free in Gemini's parametric memory, ranked by frequency and personalised pagerank. Basic interface for now with plans to develop it further. For brands not known to Gemini we show common crawl as fallback stats.
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Casey Yandle retweetledi

Today we released the March 2026 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/7eTb…
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Casey Yandle retweetledi

Every single Senate Democrat signed the letter to Defense Secretary Hegseth demanding answers on the strike that killed 168 people at a girls’ school in Minab, Iran.
Every single one — except John Fetterman.
The letter is devastating. It cites 1,245 civilians killed and over 12,000 injured as of March 10. It calls out Hegseth directly for saying there would be “no stupid rules of engagement” and promising “death and destruction from the sky all day long.”
It asks whether AI tools were used in targeting. It asks whether a no-strike list even existed. It asks what analysis was done to determine that building was a school — because satellite imagery shows it had been walled off from the nearby naval base and used as a school since 2016.
47 Democrats looked at dead children and demanded accountability.
One looked at dead children and did the political math.



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Casey Yandle retweetledi

Is Query Length a Reliable Predictor of Search Volume?
dejan.ai/blog/query-len…
The answer is no and this study explains why...

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Casey Yandle retweetledi

Great post from the @writesonic team on how ChatGPT 5.4 searches differently.
writesonic.com/blog/chatgpt-c…
TL;DR - it's looking for more brand sites than 3rd party sites now. It's running a lot of site: searches based on what this analysis says.
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Casey Yandle retweetledi

BREAKING: US jobs numbers have now been revised down in each of the last 13 months, by a total of -710,000 jobs.
This means employment was initially overstated by an average of ~55,000 jobs per month.
US job numbers were revised down by another -4,000 jobs in January and -65,000 in December.
This brings the December reading down to -17,000, marking the 5th contraction over the last 9 months.
Since January 2024, there have been downward revisions in 24 out of 25 months.
US labor market data is more unreliable than ever.

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Casey Yandle retweetledi
Casey Yandle retweetledi

While they were busy cutting SNAP and health care for working families, Pete Hegseth spent $2 million on King Crab, nearly $7 million on Lobster Tails, and nearly $100,000 on a Grand Piano in the month of September.
This is where your taxpayer dollars are going.
Isn’t this supposed to be the Administration that’s targeting “waste, fraud, and abuse”?!? Make it make sense.
Headquarters@HQNewsNow
New Pentagon budget reports show Pete Hegseth spent $93 billion in one month, making it the highest monthly expense since 2008. This budget report included spending $2 million on Alaskan King Crab.
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