

Emily Ann Stanford
4.8K posts

@emannstan
Content @notablecap Formerly @firstround






















Most acquisition stories just skim the surface. So when @evolution_iq announced its $730M acquisition in December, marking one of the first major vertical AI exits, we did what we do best on The Review: We went deep. 11K+ words, 45-pages deep. We spent weeks interviewing founders @tvykruta, Mike Saltzman, and Jonathan Lewin right after the acquisition, digging through @btrenchard’s 2019 investment notes, and unpacking every decision that shaped EvolutionIQ’s path to PMF. The result is one of our most detailed breakdowns in our 10+ years of publishing. Inside the essay, you’ll find out how they: 🔹Built in a small market (~150 buyers) 🔹Eventually got first design partner data set 🔹Built trust with frontline adjusters & CIOs 🔹Pulled off a premium pricing strategy 🔹Navigated 12+ months-long sales cycles 🔹Sold into majority of carriers w/ 6 sales folks 🔹Built an elite early ML team It’s a detailed examination of exactly how they built an enduring AI business — and a must-read for AI founders attempting to do the very same thing today. More below.


The founding PM of @figma Slides, @mihikapoor, reveals the inside story of how she turned a scrappy hackathon project into one of Figma's most anticipated launches. She shares her exact tactics for building internal hype for bold product bets.


