
Oscar Lozano
5.3K posts

Oscar Lozano
@oscarlzn
fork the system 🏴 interdisciplinarian • software designer specialising in on-chain and ai-native systems


In August of last year, I was introduced to @semalkhalil via my friend @vitorialima_42. She described Semal as an incredibly talented, passionate, and interdisciplinary designer. I knew immediately I had to meet her! Fast forward 8 months, and we're so incredibly proud to have Semal as part of the @tryprofound team. The most impressive part is that she's been able to spread her attention across both product and brand design. One of the reasons the Profound brand is in such a good state is because of the work Semal's done. A truly special moment for us at Profound was our Union Square ad campaign. We lined it up with our Series C campaign so we could pair up our digital attention with some physical assets in the heart of the NYC transit system. This project was MASSIVE - more than 500 unique placements, and Semal absolutely crushed it in terms of creative direction and the execution. Thank you for everything, Semal! I'm excited to continue building this company with you! Take a look at her awesome story in our first of many in the Profound Profiles series.

Life update: I've joined the Claude Code team at @AnthropicAI.

DESIGN: THE FIRST AI CASUALTY I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis. Instead of hiring FT designers, startups are hiring / will hire design consultants to create a design system that the founder likes (this takes a few weeks max). Once the design system is finalized, PM/Eng feed it into their AI tool of choice to generate prototypes. The design system is refreshed annually by the same consultant. Larger companies will likely not backfill design roles and will do some targeted attrition to reduce the design department to 20% the size it is today. If you're a designer, I think you have two choices: 1. Become an entrepreneur: Start a design agency and become the go-to resource for design systems for startups and even larger companies. This can be a good recurring revenue business. 2. Become a builder: Add PM/Eng responsibilities to become a product builder. Would suggest you embrace this proactively vs waiting for the other shoe to drop. I'm really sorry about this - some of my best friends and the people I admire most and have learnt the most from are designers - but it seems inevitable.

okay..

Claude Opus 4.7 is now available in Cursor. We've found it to be impressively autonomous and more creative in its reasoning. We're launching it with 50% off for a limited time. Enjoy!


Use Design Mode in Cursor 3 to annotate and target UI elements in the browser.



The Hermes Agent update you've been waiting for is here.








You can now schedule recurring cloud-based tasks on Claude Code. Set a repo (or repos), a schedule, and a prompt. Claude runs it via cloud infra on your schedule, so you don’t need to keep Claude Code running on your local machine.









