Brett Hooper
5.3K posts

Brett Hooper
@Brett_Designer
Automotive Designer | Professor of Industrial Design at Carleton U | Designing for 27 Years. | Autonomous Vehicles, Audio Equipment, Armoured Vehicles.

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Renault builds a beach buggy! Meet the new JP4x4 concept 🤩 buff.ly/RCGGAGd







“We’re at actually a critical period,” said Dr. Bonnie Henry. “We know the median incubation period is about 15 to 18 days, so we’re still in a period of time when we may see more cases arise.” globalnews.ca/news/11842613/…









Thousands of discarded needles, glass pipes found in Ottawa each year ctvnews.ca/ottawa/article…










DESIGN: THE FIRST AI CASUALTY I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis. Instead of hiring FT designers, startups are hiring / will hire design consultants to create a design system that the founder likes (this takes a few weeks max). Once the design system is finalized, PM/Eng feed it into their AI tool of choice to generate prototypes. The design system is refreshed annually by the same consultant. Larger companies will likely not backfill design roles and will do some targeted attrition to reduce the design department to 20% the size it is today. If you're a designer, I think you have two choices: 1. Become an entrepreneur: Start a design agency and become the go-to resource for design systems for startups and even larger companies. This can be a good recurring revenue business. 2. Become a builder: Add PM/Eng responsibilities to become a product builder. Would suggest you embrace this proactively vs waiting for the other shoe to drop. I'm really sorry about this - some of my best friends and the people I admire most and have learnt the most from are designers - but it seems inevitable.








