Michael Burns

@JeromySonne @AdtechGod Beat me to it - well played sir

@AdtechGod Mediamath

What’s the equivalent of this in AdTech?

@EricTilbury_RTB Final boss @AdtechGod ???

@mikeyburnsie We can have a tourney! Winner gets the BMF title for adtech haha!

I want to get a heat check on this. At one of these conferences, if I rented out a local jiu-jitsu gym or wrestling room and hosted a jiu-jitsu/wrestling/happy hour hang out where you can grapple or just hang out, would there be any interest? I’m looking to start AdTech Fight Club.

@airgups23 💯

Claude Cowork is SO MUCH BETTER at doing stuff for me within my Google Workspace than Gemini, which is built natively into Google Workspace. Insane. Claude Cowork also tries WAY HARDER than Gemini to get shit done. Gemini usually gives me shit answers and gives up.

You read it here first: @Hersheys, while stopping short of positioning itself as an AI company, is enlisting AI agents to rework marketing mix modeling—a measurement tool that has historically been slow and backward-looking—into something closer to real time.

@AdtechGod @HannahKasoff @JeremyBloomHere Just wrote about that governance aspect today - great stuff and share. And that stache wow

Would you use an LLM to file your taxes without reviewing them? Hear the conversation of two people building AdTech discussing exactly that—inside a Zen lounge. Yes, this actually happened. On this episode of Preach on the Beach, @HannahKasoff and @JeremyBloomHere from @marketecturetv sit down with Mike Lane, CEO & Founder of Fluency, and Eric Picard, SVP Product at Fluency, for a conversation that goes well beyond all the AI buzzwords. ⚡ Big themes we unpack: • Why agentic advertising needs governance, not just automation • The difference between AI experimentation and enterprise-ready execution • Why deterministic systems and guardrails matter in ad ops • How Fluency is thinking about orchestration across Google, Meta, TikTok and beyond #PreachontheBeach | Marketecture Media | AdTechGod | The Advertising Forum

@AdtechGod @TimVHook @viant_tech @NowhereLikeNow @TVisionInsights 🚨🚨🚨🚨

Breaking News 🚨 I just sat down with @TimVHook , CEO at @viant_tech and @NowhereLikeNow , CEO at @TVisionInsights to chat about Viant's acquisition of TVision and what they’re aiming to build next and most importantly.. why? We cover everything from how attention metrics are shaping media buying and where TV measurement could be heading next.

@EricTilbury_RTB Great stuff

I saw god today

@KendraEBarnett Crazy

This person, who has made it clear that they are not a fan of some of my coverage, is now impersonating me on X. If any of you care to report them, it would be much appreciated!

@aripap Lucky you -geez

The fan mail has arrived!

@airgups23 @yahoo_dsp @yahoo_dsp has been HOT lately as well - good for them (and us).

Per usual, East Bay Digital Advertising HH was lit. Thanks @yahoo_dsp for sponsoring!

🫡

@JackChambersGB Bucks county checking in here - you damn right

Eastern Pennsylvania is my England..

@KendraEBarnett @TheTradeDesk @Adweek Good lord

SCOOP: Three key execs are out at @TheTradeDesk. They include CMO Ian Colley, to be replaced by Anna Sayre, as well as top comms exec Melinda Zurich, and the onetime head of Ventura TV OS Matthew Henick. New for @Adweek: adweek.com/media/exclusiv…

@Robbie_J @MusicPills10 Amen

@MusicPills10 Scott and STP were from California. If people are going to do AI slop…get it right. And include Mark Lanegan for proper Seattle circa 92

🥀 (credits to Ricardo Cerilo)

@TimRowe_SOS @AdtechGod @marketecturetv @iab @jouncemedia @aripap @JeremyBloomHere @anthonykatsur @lukeambrosetti Amazing - I thought those were your billboards!!

@mikeyburnsie @AdtechGod @marketecturetv @iab @jouncemedia @aripap @JeremyBloomHere @anthonykatsur I'm actually in Hackettstown, NJ (near @lukeambrosetti) It was with Adams Outdoor, so from down your way north to the Poconos and out to about Scranton 🪧

From slinging billboards in the Lehigh Valley of Pennsylvania to hanging out with all of you 🍻 It’s been a wild ride, and clearly…it’s just getting started Thank you for a great March @marketecturetv @iab @jouncemedia @aripap @AdtechGod @JeremyBloomHere @anthonykatsur @ckane

@sam_khoury1 I like to quote Spaceballs for these types of things: “When will then be now?” “…Soon”

What’s a nice way to tell a wealth management person I don’t have wealth… yet.

Happy Easter everyone - hope you all have a great holiday!

@EricTilbury_RTB Woke up and chose violence

Today, I chose to upset my wife