Chris Vanderhook

337 posts

Chris Vanderhook

Chris Vanderhook

@cvanderhook

Co-Founder & COO @ Viant. Co-Founder @ XUMO. Steward of Myspace. Family & Baseball for fun.

Orange County, Ca Katılım Mayıs 2009
410 Takip Edilen846 Takipçiler
Joe
Joe@ProgrammaticJoe·
@AdtechGod @EricTilbury_RTB @Cassin75 @TimVHook @cvanderhook 🤣 I remember adelphic/ viant pitch decks use to say shit like “we noticed logins happen on TBT, as former power users sign in to download old photos from their profile”. Suggesting they mapped those ids to open internet” complete charlatans.. that hook family must be rich af
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Boardy
Boardy@boardyai·
@cvanderhook who are you trying to connect with around this thesis, investors or other vertical SaaS operators? might know a few worth talking to x.com/messages/compo…
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
Adtech and other vertical SaaS companies that own real customer workflows are positioned to thrive, not get disintermediated. The “LLMs will eat all software” thesis is cracking fast. Kimi K3 and the accelerating open-source frontier are reshaping the AI narrative. While Kimi K3 is currently 90% less expensive per token compared to frontier models, it's more expensive per task than GPT-5.6 variants due to lower token efficiency, that gap is expected to close rapidly as open models improve on intelligence density per token. The bigger story is the surge in credible competition at the model layer, which is eroding the idea that 2-3 vertically integrated AI companies would eventually replace most software companies. This creates real optionality and healthier economics across the full 5-layer AI cake. Lower model-layer margins mean more value and capital flowing to infrastructure, chips, cloud, and, yes, the vertical application layer.
Gavin Baker@GavinSBaker

Kimi K3 may be an important inflection point for AI. Potentially negative for Anthropic and OpenAI while being net positive for essentially every other company in the world. I mean that very literally. Although the real “Sputnik moment” would be an open-source frontier model that was also token efficient unlike Kimi K3 which is 50-70% more expensive to run than GPT 5.6 per Artificial Analysis. Rationale:   A world where there are only 2-3 dominant frontier labs with 90% inference margins is net negative for every other layer while being awesome for those 2-3 labs. Those labs would become monopsonies for power, data centers, semiconductors and hyperscalers and would obviously vertically integrate over time into all those layers while also completely subsuming the application/software layers.    Anything that lowers margins and increases competition at the model layer is good for every other AI layer: power, semiconductors, hyperscalers, neoclouds and yes even software.   This is why Jensen is so supportive of open-source. An open-source model requires the *exact* same amount of compute to run as a closed frontier model of similar size and architecture. Kimi K3 is roughly the same price as GPT 5.6 Terra on a per token basis, which actually suggests that it is less computationally efficient as I am sure that GPT 5.6 is priced to a higher margin than K3. And given that K3 is a token wastrel, i.e. token inefficient, it is significantly more expensive per task than GPT 5.6 and Grok 4.5, which are much more token efficient. Cost per token and token efficiency (i.e. intelligence density per token) are the drivers of intelligence per unit of cost. The winning AI companies will be those that offer the most intelligence per $ over time.   Lower margin % at the model layer = more margin $ at every part of the infrastructure layer and is a godsend for software. This can happen either through open-source models like K3 at the frontier *or* having a vertically integrated model company like Meta, SpaceX or Google at the frontier. Both outcomes result in a lower margin % at the model layer as vertically integrated model companies don’t really care where the margin $ come from. This is why it was so painful for OpenAI and Anthropic when Google was right there with them from a model competitiveness perspective and why Grok 4.5 and Muse 1.1 were just as important as Kimi K3. 
The reason Kimi K3 is only *potentially* negative for Anthropic and OpenAI is 1) the @ericvishria point that the Claude and ChatGPT products and harnesses may be more important than their models today and 2) the hypothesis that they have much more advanced model checkpoints internally that are already being used for RSI. In the latter scenario, reaching RSI even a few months ahead of other labs might be enough to cement a permanent lead. Time will tell on both points. And likely fairly quickly. Caveat would be that since Kimi K3 is not token efficient and thereby actually more expensive than ChatGPT 5.6, we may need to see a more token efficient open-source model at the frontier or see Grok 5/Composer 4/Muse 2 at multiple points on the Pareto frontier for this potential risk to Anthropic and OpenAI to play out. And I am sure they will both vertically integrate as quickly as possible while continuing the product/harness strength they have shown over the last 8 months.

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Chris Vanderhook
Chris Vanderhook@cvanderhook·
Great analysis. Most importantly, "Anything that lowers margins and increases competition at the model layer is good for every other AI layer: power, semiconductors, hyperscalers, neoclouds and yes even software." Imagine the stakes of only 2-3 players owning everything in the 5 layer cake of AI...bad for everyone.
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Gavin Baker
Gavin Baker@GavinSBaker·
Kimi K3 may be an important inflection point for AI. Potentially negative for Anthropic and OpenAI while being net positive for essentially every other company in the world. I mean that very literally. Although the real “Sputnik moment” would be an open-source frontier model that was also token efficient unlike Kimi K3 which is 50-70% more expensive to run than GPT 5.6 per Artificial Analysis. Rationale:   A world where there are only 2-3 dominant frontier labs with 90% inference margins is net negative for every other layer while being awesome for those 2-3 labs. Those labs would become monopsonies for power, data centers, semiconductors and hyperscalers and would obviously vertically integrate over time into all those layers while also completely subsuming the application/software layers.    Anything that lowers margins and increases competition at the model layer is good for every other AI layer: power, semiconductors, hyperscalers, neoclouds and yes even software.   This is why Jensen is so supportive of open-source. An open-source model requires the *exact* same amount of compute to run as a closed frontier model of similar size and architecture. Kimi K3 is roughly the same price as GPT 5.6 Terra on a per token basis, which actually suggests that it is less computationally efficient as I am sure that GPT 5.6 is priced to a higher margin than K3. And given that K3 is a token wastrel, i.e. token inefficient, it is significantly more expensive per task than GPT 5.6 and Grok 4.5, which are much more token efficient. Cost per token and token efficiency (i.e. intelligence density per token) are the drivers of intelligence per unit of cost. The winning AI companies will be those that offer the most intelligence per $ over time.   Lower margin % at the model layer = more margin $ at every part of the infrastructure layer and is a godsend for software. This can happen either through open-source models like K3 at the frontier *or* having a vertically integrated model company like Meta, SpaceX or Google at the frontier. Both outcomes result in a lower margin % at the model layer as vertically integrated model companies don’t really care where the margin $ come from. This is why it was so painful for OpenAI and Anthropic when Google was right there with them from a model competitiveness perspective and why Grok 4.5 and Muse 1.1 were just as important as Kimi K3. 
The reason Kimi K3 is only *potentially* negative for Anthropic and OpenAI is 1) the @ericvishria point that the Claude and ChatGPT products and harnesses may be more important than their models today and 2) the hypothesis that they have much more advanced model checkpoints internally that are already being used for RSI. In the latter scenario, reaching RSI even a few months ahead of other labs might be enough to cement a permanent lead. Time will tell on both points. And likely fairly quickly. Caveat would be that since Kimi K3 is not token efficient and thereby actually more expensive than ChatGPT 5.6, we may need to see a more token efficient open-source model at the frontier or see Grok 5/Composer 4/Muse 2 at multiple points on the Pareto frontier for this potential risk to Anthropic and OpenAI to play out. And I am sure they will both vertically integrate as quickly as possible while continuing the product/harness strength they have shown over the last 8 months.
Gavin Baker tweet mediaGavin Baker tweet media
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
@AdtechGod @MiamiMasterson TVision has incredible TV data for all advertisers including political ads. See which creatives are running across linear and streaming and which networks, apps, shows, dayparts, audience demographics, etc.
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/kp
/kp@keithepetri·
Who on adtech Twitter wants to jam over 8am coffee tomorrow... ☕️🗽
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
We are nearing the end of the AI apocalypse narrative. Value is at the AI application layer with unique data and company or industry specific workflows running across open-source and frontier models in combo while protecting company alpha from being stolen by weirdos like Dario.
Aaron Levie@levie

A few thoughts on what we will see in AI structurally for the foreseeable future: * Frontier intelligence continues unabated and pushes the industry forward continuously. The top labs will continue to buy the best and the most data, build the most compute, be at the forefront of improved training breakthroughs, and so on. A few different approaches stratify the market on pricing and capability, but overall competitive pressure brings down pricing on a per task basis. That said, we just ask more from the models over time - as one thing gets cheaper, we just use more - so frontier spend and use remains robust. * Open weights rapidly absorbs frontier breakthroughs (and drives other breakthrough directions given the constraints), offering both lower cost intelligence and the ability to be post trained for specific workflows and domains. This creates a healthy counter balance to the frontier as you can run models “at cost” on a hyperscaler at any time, and tune models just for your tasks. * The Applied AI layer has a huge opportunity to combine frontier intelligence with open or cheap closed models to orchestrate workflows in any given domain. Due to evals, deep domain context, being trusted with enterprise data and workflows, this layer can maximize performance and cost combination. The applied AI layer will also often have their own RLed models especially for high volume, predictable tasks in their systems. * Individual enterprises will generally focus on their enterprise context, making sure they can get any AI system the right data and information to work with, in a continuously improving way. Some will go off and train their own models for specific areas of work (large banks, pharma, etc.) where they can get real alpha from doing so given the many tradeoffs, but most will spend energy on making sure they can get all of the gains from AI breakthroughs on their data and workflows. Net net: even though some of this gets framed as zero sum, there’s just a ton of opportunity for all layers of the stack and approaches.

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Chris Vanderhook
Chris Vanderhook@cvanderhook·
Zuckdog calling out the commoditization of frontier models. The value is moving up the chain to the application layer. Separately, he’s really committed to Meta glasses. He clearly has worn them in the sun for too long.
Karl Mehta@karlmehta

Mark Zuckerberg explains the 405B teacher-model flywheel that could make one giant AI the wrong end state "People are gonna wanna do inference directly on the 405 because it's, you know, by our estimates, it's gonna be about 50% cheaper, I think, than GPT-4o to do that directly." "Because it's open weights, the ability to take the model and distill it down to whatever size that you want, to use it for synthetic data generation, to use it as a teacher model." "Our vision is that there should be lots of different models. I think every startup out there, every enterprise, governments, they all kind of wanna have their own custom models." "Right now, as open source basically closes the gap, I think you're just gonna see this wide proliferation of models where people now have the incentive to basically customize and build and train exactly the right size model for what they're doing, train their data into it." "They're gonna have the tools to do it because of a lot of the partner integrations that the companies like Amazon are doing with AWS or Databricks or different folks like that who are building these whole suites of services for distilling and fine-tuning open models." The counterintuitive edge is that the 405B model may be most valuable as raw material, not an endpoint. The open model compresses into the right size, absorbs proprietary data, and turns one frontier release into thousands of company-specific systems. Distribution of intelligence beats centralization. - Mark Zuckerberg (@finkd), CEO of Meta, with @rowancheung

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Chris Vanderhook
Chris Vanderhook@cvanderhook·
@tbpn @morganhousel There is an attention war going on and it is incumbent on creators and advertisers to create better content (or ads) to earn the attention of the consumer.
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TBPN
TBPN@tbpn·
Author and investor @morganhousel doesn’t think people are reading less because we have shorter attention spans. He just thinks we have way less tolerance for bad writing. “It’s easy to say that people don’t have attention spans these days. They want short-form video, and they just want to flip through it, and that’s it.” “And it’s like, no. The biggest podcasts in the world are three-hour conversations that people listen to all the way through.” “So I think it’s not that people don’t have attention spans. They don’t have a lot of tolerance for BS in the way that they used to.” "30 years ago, people would slog through a bad book because they had nothing else to do that day. Whereas now, if you start a book and it’s bad, you’re like, 'I’ve got 20 other things competing for my attention. I’m going to go there.'"
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
Comcast is spinning out NBCU while Roku is selling to Fox. It's not that Content + Pipes is wrong but not all pipes are created equal. Content + Distribution is the correct model but traditional cable is in structural decline and content assets have never been priced higher (see WBD @ $110B enterprise value). Roku pipes > cable pipes.
Digital Content Next@DCNorg

Comcast is breaking up with NBCU. Why did it ever buy it in the first place? Business Insider’s Peter Kafka on the Comcast split, and why the dream of content plus pipes keeps failing. theverge.com/podcast/962994…

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Chris Vanderhook
Chris Vanderhook@cvanderhook·
@jtoonkel @benfritz Live TV represents the majority of TV ad supply, it's also what commands the highest CPM's. Netflix is exploring how to step up their ad game without forcing all of their subscribers to watch tons of ads in VOD like Amazon did. They are going to buy into Live TV.
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
We also need to be honest with application layer (claude code, codex, cursor). it requires an engineering skillset to create agents. when agentic workflows can be created from start to finish by laymen then we will finally open up the use cases and we will then see token costs drop
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Aaron Levie
Aaron Levie@levie·
The best way you’re going to continue to get large scale agentic adoption is by continuing to bring down the cost of intelligence. More use-cases open up for AI every time you can have lower cost tokens (for the same or better level of capability). Almost all information work in the future will involve an agent somewhere in the workflow creating, processing, reviewing, or classifying data in some way. This will happen sooner *or* later depending on the cost of tokens of frontier models. Whether this happens from closed or open models is somewhat incidental, but the key is just that it happens. It’s great to see so much innovation and different approaches in AI right now as there are so many more use cases to power.
Gavin Baker@GavinSBaker

The mega bull case for AI infrastructure would be *if* market share shifted away from certain frontier labs with 90%+ inference margins toward cheaper models, whether open-source or closed. It would increase the ROI on AI spend for end customers by increasing intelligence per dollar, which would drive incremental token demand. Margin dollars would effectively get redistributed from the frontier labs to AI infrastructure providers. The infra winners would be those with the lowest per token cost and the winners at the model layer would be those with the highest token efficiency. There are many reasons Jensen is so focused on open source, but this is likely the most important one as I think he is probably less worried about a monopsony these days. Lower margin % at the model layer = more margin $ at the infra layer all else equal. With SpaceX and Meta being vertically integrated and possessing the #3 and #4 models respectively it is more possible than ever. Note that Grok 4.5 is ahead of Fable for some useful tasks at a much lower cost, so ranking them #3 is conservative. This is not happening yet. Cheap, mostly open source tokens are likely the majority of volume today but the majority of economic value is still accruing to the most intelligent models. Might change though. We will see.

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Chris Vanderhook
Chris Vanderhook@cvanderhook·
Glad companies are waking up to from being fed into a shredder. Google and Amazon already accomplished this in the cloud business (they can sniff every data packet in their cloud) and a handful of companies are now trying to own all of your data via AI. It's becoming obvious that the "productivity" tradeoff for your company intelligence is not penciling out.
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Chamath Palihapitiya
Chamath Palihapitiya@chamath·
When we look back, Alex Karp may have initiated an important preference cascade around AI sovereignty. It’s worth noting what @Benioff and @satyanadella are both saying: Your knowledge, as a company, is your sovereignty. If you lose it to someone else (anyone else) you are hollowing your organization out. There are many ways to accidentally leak intelligence so you need partners and tools who can sign up for the complexity required to give it to you. See Benioff below and see Satya’s essay linked below.
Marc Benioff@Benioff

Got ZDR? 🚀 The currency of AI is trust. Since launching Agentforce Trust Layer with Zero Data Retention (ZDR) on June 12, 2023, we’ve drawn a hard line with our model suppliers: Your data is YOUR data — it is NOT our product or their product. 🛡️ We have never used customer data to train AI models. Ever. Learn more: salesforce.com/ca/artificial-… #Trust #Agentforce #ZDR #Salesforce

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Eric Tilbury - Programmatic
Eric Tilbury - Programmatic@EricTilbury_RTB·
If you’re buying CTV right now and don’t know what supply sources you’re buying from, I said a prayer for you at church tonight.
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
This is the magic of Meta. AI applied to advertising is showing huge increases in campaign performance and it's not unique to Meta. It's just that Meta has the highest adoption of AI with their advertisers compared to other platforms. Companies that can attract the SMB & eComm advertisers will be valued higher than those who cater to the largest names in advertising (see Wal-Mart acquisition of Vibe.co)
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Eric Seufert
Eric Seufert@eric_seufert·
I joined @tbpn last week to discuss The Prosperous Society, my four-part podcast series on the political economy of artificial intelligence. AI is fundamentally an economic technology. In The Prosperous Society, I argue that AI, as applied to digital advertising, will shift the binding constraint on commerce from production to distribution by enabling ever more precise matches between idiosyncratic consumer preferences and the products that best serve them. I believe this will produce remarkable benefits for consumers and society broadly: a greater diversity of products, broader participation in the advertising economy, higher consumer satisfaction, and more powerful pathways for self-discovery and self-expression.
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
@KendraEBarnett @TheTradeDesk @Adweek Penry is highly accomplished but for a company that rails on and on about how evil Google is, they sure do hire a lot of the individuals that created the strategies at play in all of the anti-trust cases. Interesting.
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
@toddsaunders Absolute click bait. This is fake news. The level of work required to get to this point is massive and requires actual engineering talent to pull it off. So many AI grifters on here pumping the AI Apocalypse.
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Todd Saunders
Todd Saunders@toddsaunders·
Mythos / Fable is unbelievable. Was on a customer call today and had Claude transcribing in the background. As they were telling me about the features they wish their current software had, Claude was building the features in real time. By the end of the call I was able to show a fully working product, with the exact workflow they mentioned 15 minutes earlier. Autonomous looped building triggered from a customer call. 🤯
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
@dan_balis @joe_zappa Yes! That was our AI planning product within ViantAI. 30% of customers use that product which is free but helps them create more impactful campaigns. Also, AI planning is a star player within our Outcomes product. Outcomes is powered by ViantAI.
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Dan Balis
Dan Balis@dan_balis·
@cvanderhook @joe_zappa Congrats! Genuinely curious because I haven’t kept up — IIRC you had a v cool LLM agent buying demo quite a while back focused on media planning. Is that among the drivers or still too early in the product lifecycle?
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Chris Vanderhook
Chris Vanderhook@cvanderhook·
Viant $DSP jumps 16% after smashing Q4 expectations! Revenue up 22% to $110M, adj. EBITDA surges 45% to $25M. Real AI-powered ad tech is winning big. 🚀 #ViantTech #EarningsBeat
Chris Vanderhook tweet media
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