

enlighten
731 posts







‘Catch Me Up’ #GenAI #Tennis Summaries: #Wimbledon and @IBM new digital experience IBM watsonx technology for sports: Generative AI use cases for enhanced customer engagement and experiences at Wimbledon The All England Lawn Tennis Club (AELTC) and IBM are expanding their use of generative artificial intelligence (Gen AI) at this year’s Wimbledon, using the technology to create automated, personalised catchup summaries across the championships, Wimbledon’s digital channels. ‘Catch Me Up’ generates pre- and post-match player cards with AI-generated player stories containing key statistics and match highlights, as well as longer-form daily summaries of the day’s action. Gen AI was first introduced at last year’s tournament when it was used to create automated spoken word commentary for its highlights, and the AELTC and IBM believe the technology can help them cover more matches and serve diverse audiences, complementing their existing coverage. “So, this service is offering a very quick and easy way to come in and pick up on what those key storylines are that are relevant to you and to make sure that you’re aware of what’s going on. The top seed and the show courts, of course, get a lot of coverage. But there’s a lot of tennis going on across 18 courts over the two weeks, which means not all the stories get told,” added Kevin Farrar, head of sports partnerships at IBM and the company’s lead for the Wimbledon partnership. businessabc.net/catch-me-up-ge… CC @YuHelenYu @AkwyZ @arlenenewbigg @EliseQuevedo @efipm @enricomolinari @kuriharan @jblefevre60 @thomaspower @enilev @Khulood_Almani @SpirosMargaris @mvollmer1 @Xbond49 @antgrasso @EstelaMandela @sallyeaves @alvinfoo @UrsBolt @albertogaruccio @BetaMoroney @globaliqx @psb_dc @Shi4Tech @FrRonconi @thinkers360 @Ronald_vanLoon @ipfconline1




















