

Nick Lafferty
443 posts

@LaffertyN
🚀 Growth Marketing @TryProfound ⬅️ Former Growth Consultant for @watershed @airhq @glean @angellist @typefaceai @float_financial ⏪ Prev @loom @mail_gun









I'm looking to hire a Design Engineer / Frontend Eng to lead the @tryprofound marketing site. - world-class web engineer (expert w/ nextjs, react, tailwind, sanity, etc) - incredible taste & eye for detail (very important!) - fast and can work w/ minimal direction

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.


Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.


Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.







Most founders planned 2026 using playbooks that already stopped working (or ones so new they’re just throwing sh*t against the wall). I’ve seen this up close: • Scaling @clickup from $4M → $150M+ ARR (Head of Marketing → VP Ops) • Working deeply with companies like @Replit & @supabase and other @craft_ventures portcos moving toward AI-native GTM Last year, we quietly pulled together 200+ Heads, VPs, and CxOs into the Craft Marketing & Growth Network, a referral-only group, focused on one thing: Separating signal from noise. Across closed-door firesides, panels, and cohort sessions, the same truths kept surfacing — reinforced by operators like: → @gauravvohra (fmr Head of Growth, Superhuman) → @LaffertyN (Head of Growth Marketing, Profound) → @embosch (fmr VP, Growth, Vanta) → @adrianalfieri (Founder, Verbatim) → @ryankoonce (Founder & CEO, Attribution) → @KTOverdrive (VP Growth & Acquisition, Apollo.io) → @CraigCannon (Head of Marketing & DevRel, Supabase) → @kristenhaba (CEO, Elly; fmr CRO, Typeform) Not trend takes. Not theory. Actual operating systems built under real constraints. 👇 Watch the video and recalibrate how you’re thinking about 2026.



Last Tuesday, we hosted a first edition of Growth Space. The evening featured exclusive talks, covering the full growth funnel: @framer - on website-led growth @tryprofound - on AEO and brand visibility @unifygtm - on outbound orchestration @clay - on GTM engineering @attio - on customer relationship magic The content ranged from practical workflows to data-rich presentations. It was a occasion to learn and share ideas. Growth is not only about doing more at greater scale. It is about doing more, and better, at greater scale. The software products represented were designed and engineered to support that. What is interesting is that these tools make the "quality vs quantity" debate irrelevant. They enable both. When combined, outcomes are exponential. Special thank you to @mprkhrst and @antimetal for hosting in their NYC office. They are a "growth space" of their own.