

Lloyd Mathias
24.5K posts

@LloydMathias
Angel Investor | Independent Director | Former Marketing Head, HP Asia | ex-CMO Motorola & EVP Category Director, PepsiCo India | LBS & St Xavier’s | #startups













I’m genuinely astonished by this Exit Poll "Methodology". "Face-to-face interviews using Electronic Device", "Representative sampling", "44,460 sample", "96 surveyors" and awkwardly "16 Innova cars, 16,447 km" are not methodologies. Real methodology would detail: • Precise multi-stage stratified random sampling frame & selection protocol • Randomisation method at household & respondent level • Interviewer training, supervision & inter-coder reliability • Back-checking, data validation & quality control mechanisms • Weighting matrix, non-response adjustment & post-stratification • Handling of design effects & calculation of margins of error What shared here is a travel log dressed up in academic jargon. Science deserves better. #ThisIsNotMethodology

Ashok Lahiri to be the @NITIAayog Vice-Chairman. Few may remember he’s among the first psephologists in India doing election analyses with Dr Prannoy Roy & Dorab Sopariwala in the 80s. @PrannoyRoy7749 , The late Sir David Butler was the OG behind the scenes. #psephology























Picture Editor: Raghu Rai How the 'India Today' tombstone looked in 1984, when he was on the staff of the magazine. Like so many great photographers of the old school, Rai preferred the title Picture Editor to Photo Editor. #RaghuRai

