dcdx | a Gen Z strategy & research firm

How we analyzed: Public companies listed in the rising and falling section of our report were weighted in an index by their relative increase or decrease in Brand Magnetism®, and compared over 1 Year to the S&P 500 (RSP)and the Invesco QQQ.

For many marketers, cultural relevance has always been a mutually agreed upon, but intuition-driven objective. Once again, we're proving that a brand's ability to attract organic user-generated content is not just an idealistic state. It is a business mandate.

Every brand needs to care about cultural relevance for one, simple reason: Brands that create conversation online increase their shareholder value. Or in our words: 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐠𝐧𝐞𝐭𝐢𝐬𝐦® 𝐝𝐫𝐢𝐯𝐞𝐬 𝐬𝐡𝐚𝐫𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐯𝐚𝐥𝐮𝐞.

Introducing The Magnetic 100: Restaurants. The Top 100 restaurant brands attracting Gen Z in Q1 2025. 𝘊𝘰𝘮𝘪𝘯𝘨 𝘔𝘢𝘳𝘤𝘩 6, 2025.

Available Now. Gen Z’s Top 25 Most Magnetic Brands of 2023. The 25 brands that attracted the most conversation from #GenZ in 2023. dcdx.co/gen-zs-top-25-…

Read our full Gen Z & Masculinity findings here: dcdx.substack.com/p/the-crisis-o…

What can we do? 🤔 We can pivot the discourse towards a more constructive interpretation of masculinity. By spotlighting positive role models and emphasizing positivity, we can shape a more hopeful future.

The media's been buzzing about the "crisis of modern men" lately. Headlines like "What's the matter with men?" have us thinking about #GenZ men 🤔 We dove deep into the Crisis of Gen Z Men in our recent research, and here’s what we found:

@TeenagerTherapy asked 1,905 teenagers about their feelings towards life and happiness, and these were the results. When the majority of young minds find themselves in a state of uncertainty, it could be a sign that it’s time to have a bigger conversation. 💬

@outsidemagazine @Fly_Norwegian @bookingcom @enterprisecares @Expedia @SonderStays @MoxyHotels @HolidayInn @bestwestern @FairmontHotels @Tripadvisor @Hertz @HardRockHotels @vrbo @RadissonHotels @hostelworld @Hyatt @turo @sohohouse @VirginAtlantic @Marriott @FourSeasons @AlaskaAir @Hilton @RitzCarlton @lufthansa @JetBlue @CarnivalCruise @DisneyCruise @British_Airways @FlyFrontier @united @Delta @RoyalCaribbean @SpiritAirlines @SouthwestAir @AmericanAir @Ryanair @emirates Drumroll, please! 🥁 The top brand of Gen Z's Most Irresistible Travel & Hospitality Brand's 2023 report: @Airbnb Get the full report here 👉dcdx.co/gen-zs-top-40-… #GenZ #travelindustry #hospitalityindustry #brandranking

@outsidemagazine @Fly_Norwegian @bookingcom @enterprisecares @Expedia @SonderStays @MoxyHotels @HolidayInn @bestwestern @FairmontHotels @Tripadvisor @Hertz @HardRockHotels @vrbo @RadissonHotels @hostelworld @Hyatt @turo @sohohouse @VirginAtlantic @Marriott @FourSeasons @AlaskaAir @Hilton @RitzCarlton @lufthansa @JetBlue @CarnivalCruise @DisneyCruise @British_Airways @FlyFrontier @united @Delta @RoyalCaribbean @SpiritAirlines We've made it to the top 5 on Gen Z's scoreboard for the Most Magnetic Travel & Hospitality Brands! 🌎✈️ # 5: @SouthwestAir # 4: @AmericanAir # 3: @Ryanair # 2: @emirates

Gen Z + Travel Industry = 🔥 🧵 #GenZ #BrandRanking Report (Travel & Hospitality) From sustainability champions to tech trailblazers, Gen Z is reshaping the industry. Time to dive into the top 40 brands leading the way! 👇